Category "The Daily Promo"

The Daily Promo – Jessica Pages

- - The Daily Promo

Jessica Pages

Who printed it?
I got the promos printed at One Touch Point in Austin. https://1touchpoint.com/

Who designed it?
My friend Avalon McKenzie designed it. https://avalonmckenzie.com/ This is the third promo we’ve worked on together. I love her aesthetic and style. I pretty much send her a ton of images that I’d to include and she narrows them down and puts them in an order that flows. For this one, I knew I wanted some kind of text to go along with the images, to make it feel a little more like a notebook or journal. She added the color blocking and the hand-lettered text that captured the look that I was going for.

Tell me about the images?
Choosing the photos is always so hard for me. I start by thinking about who I’m going to send these to, what might be appropriate for them and what I want to showcase at the time. These particular images are a mix of my commercial and editorial work. I wanted to show a range with portraits and lifestyle photos while having them compliment each other.

How many did you make?
I made 100. I’ve sent out about half and have the other half to give away at meetings. I don’t really have a broad list, I make an effort to tailor to people that this work might be relevant to and clients/friends that I’m trying to keep in touch with.

How many times a year do you send out promos?
My goal is at least twice a year, but sometimes I don’t get there.

Do you think printed promos are effective for marketing your work?
I do think they are effective. They are a great way to keep in touch with clients you’ve already worked with. I end up hearing back from a lot of former clients I hadn’t worked within a while. I also really enjoy getting to collaborate on design and having a tangible project at the end that encapsulates the work I’ve done in the last few months.

The Daily Promo – Brad Gregory

- - The Daily Promo

Brad Gregory

Who printed it?
Mixam

Who designed it?
I designed it myself.

Tell me about the images?
It’s mostly work shot in the last 6 months although there are a couple of photos a bit older that I used because they fit well in the edit. In my work, there are some different ways I like to play with light, water, form, movement, and other elements. So the idea was to have a collection of images that reflects that and an overall way of perception.

How many did you make?
200

How many times a year do you send out promos?
I have sent some out here and there but have not been super consistent. But I really enjoy it so I would ideally like to send something out every few months.

Do you think printed promos are effective for marketing your work?
Shortly after I sent this out, I was hired by one of the largest ad agencies to do a shoot in Los Angeles for one of the top 3 tech companies. Another time, I sent just a postcard that led to several large projects over the course of 2 years with what was for a time a great recurring client. But at the same time, it’s not a given that anyone particular thing is going to get a specific result.

The Daily Promo – Trevor Paulhus

Trevor Paulhus

Who printed it?
I had it printed at Newspaper Club (www.newspaperclub.com)

Who designed it?
My friend Robert Milam designed it for me. He runs a great design studio called ModestWorks here in Dallas. I gave him an initial wide edit of images and then together the 2 of us narrowed it down to the final selects. Once the final images were selected, he just did his thing. We were on the same page about visual aesthetic for the piece (and in general), so getting to the final design didn’t take long at all. He presented me with 3 different options, all of which I loved. We made some small tweaks to the one I liked the most… and that was it.

Tell me about the images?
The images are from a photo essay shadowing the David W. Carter High School (Dallas, TX) 2018/2019 basketball season. The photo essay was part of a much larger/in-depth personal project that is still taking shape with the Carter Cowboys. So in a way, this first installment is a bit of a “teaser” for what is to come. I am super excited to share more of it in the coming months.

How many did you make?
Because this was meant to be just a bit of a “teaser”, we did a pretty limited run. Just 200. 100 of those going to the team and the school, 30 to Robert Milam (ModestWorks) and 70 left for me to distribute. I am just now starting to send them out to a pretty select group. I may or may not consider having more printed once I see how things go with the 60’ish I have left to send.

How many times a year do you send out promos?
In the past I have struggled with being consistent about this. But I have been much better as of recently. I try to do about 4 printed pieces/year now. 2 smaller pieces with a larger mailing list (usually a postcard or something along those lines) and 2 more involved pieces.

Do you think printed promos are effective for marketing your work?
Absolutely! Outside of Instagram, a good website and face to face meetings, I believe that a well done printed marketing piece is the most valuable way to speak your creative voice to those you want to hear it. Things like source books, which can often take a big chunk of marketing budgets, sometimes end up having me feel like my work just gets lost in the shuffle of pages. I think a good printed piece with a tailored mailing list is such a better investment in ME.

The Daily Promo – Jessica Sample

Jessica Sample

Who printed it?
It was printed by Modern Postcard.

Who designed it?
Claire Typaldos

Tell me about the images?
It was conceived as a travel and hospitality promo featuring my travel, interiors, portrait, and food work. I’d like to do a similar one that is focused on lifestyle, fashion, and portraits.

How many times a year do you send out promos?
This is the first non-postcard promo I did. Usually, I just give out postcards in meetings or mail them occasionally.

Do you think printed promos are effective for marketing your work?
I’m not really sure if it is effective or not honestly. I did get an email about a hospitality shoot from an ad agency recently and they may have reached out from that promo but I didn’t ask. I just think that a really great printed piece can cut through the noise of emails to catch people’s attention but it all depends on the person.

The Daily Promo – Alexandra Valenti

Alexandra Valenti

Who Printed it?
I had it printed at Capital Printing in Austin, Texas. They were extremely helpful and thorough during the proofing process. We probably printed 5 or 6 versions before we were happy with it. They were very patient with me to make sure we got the color just right.

Who Designed it?
At first, I thought I would design it myself. I have a (limited) graphic design background but I felt I was too close my own work to be able to have a compelling perspective. I decided I wanted to have fresh eyes on it. So I hired a designer, Jennifer James Wright. (jenniferjameswright.com) I met her when I was asked to photograph her in Austin last year. She’s worked for Weiden + Kennedy, and designed for Kinfolk and Broccoli Magazine. Not only is she just a lovely person to be around, she is just so talented. I didn’t think she would have time to design the promo for me, but she said yes immediately.
We had several meetings about the book before the design process started. We poured over paper options, fonts, zines, etc. She was very thoughtful and considered about how it would feel in your hands. Her attention to detail is exactly why I wanted her to design it.

I wanted to let her run with it but I did give her a few jumping-off points. The main one being I wanted the type treatments to be as important as the images themselves. I wanted it to feel like a story you’d see in the 90s Fabian Baron era of Bazaar magazine. And I wanted her to flex her aesthetic and talents. Really I feel like this promo is as much about my work as it is about Jennifer’s. A true collaboration which makes my heart sing.

Tell me about the images?
Narrowing down the images was probably the hardest part. I wanted it to feel cohesive, so I had to decide, do I show lifestyle? Do I show portraiture? Do I show fashion? Can they all live in the same book? Ultimately, the answer was no. So I leaned towards portraiture and fashion. This seemed to make the most sense given how we wanted to use the type treatments. I knew I wanted to show commissioned work but truthfully I prefer most of my personal projects over my commissioned work for the obvious reasons that you have no limitations and can feel free to play and experiment. So it’s a good mix of both.

How many did you make?
I had 100 books made. And I sent them out to very specific clients that I want to work with.

How many times a year do you send out promos?
With an agent, I probably have sent out promos every few months. But they were more paired down versions like according style promos. Which aren’t that exciting to me. So I thought about what if I were someone who gets promos regularly and what would fun to receive? What would stop them from throwing it in the trash? That’s when I decided to I wanted to start making more thoughtful versions. One that shows my love of design as much as my love of photography. And maybe, even one they would leave on their coffee table. It was so much fun to make this with Jennifer, that she and I talked about doing these 2x a year and each version will be based on a theme.

Do you think Printed Promos are effective for marketing your work?
Without a doubt. I think social media is very important too but your work can get lost in the scroll. People are perusing so fast, who knows if they are seeing your work. But with a printed book, I think it shows a level of care and commitment to your work. And nothing can really replace the tactile feeling of holding a printed book. Which is 100 times more satisfying than looking at your phone.

The Daily Promo – Leslie Grow

Leslie Grow

Who printed it?
Mixam – Catalog/Magazine/Booklet, 7×10, 28 sides, Stapled, 100lb paper Uncoated. Print and paper quality are big factors to me, so before I started this process I ordered their free sample pack. I’ve collected several different packs from other printers, and for the price point that I was going for and the option for smaller quantities, I felt like this was a perfect fit. Their customer service is awesome too. I had 2 books that were flawed and they were quick to respond with options for refund or reprinting. I opted for reprinting, it was dispatched immediately and delivered within a week.

Who designed it?
I worked closely with Creative Consultant Mara Serdans. She went through all the images on my website and I also sent her a large selection from my archive. I wanted the promo to be a snippet of what I shoot, so we decided to showcase 15-25 images from food and still life. Once we finalized the images and flow, I worked with a good friend of mine who is an amazing graphic designer & photographer, Jennifer Chong of JChongStudio, to design the layout.

Tell me about the images?
I’ve been wanting to do a more in-depth promo for a long time and to follow up with the promo I sent earlier this year. The idea behind it is to have a mini portfolio that doesn’t cost a lot to print or send and travels easily if I’m on the road. I use them as leave-behinds at meetings or send to clients that I really want to shoot for if we’ve already established a relationship. The images themselves are from all sorts of shoots ranging from personal test shoots to client work.

How many did you make?
I did 30 for the first printing – I wanted to see how my images looked on paper before doing a big order. I’ll be ordering more for sure! People have really enjoyed it so far.

How many times a year do you send out promos?
Not as much as I should! And to be honest, this one and the postcard I sent earlier this year was the result of being really slow with work. I needed to try something different with my marketing. I haven’t seen a direct correlation of getting connections or work from my promos, but work has definitely picked up! Eventually, I’d like to be sending at least 2-4 postcards and 1 larger promo per year to be getting my work consistently in front of people. Along with that, I’m working in email promos about every 3 months.

Do you think printed promos are effective for marketing your work?
I hope so! I mean it’s kind of a shot in the dark hoping that the promo actually gets delivered & opened, wondering if they even like it or if it just gets tossed. This is my first year sending printed promos, so I’m still figuring out who should be on my list. If anything, it’s made me take a close look at my work and to really think about who I want to be shooting for.

The Daily Promo – Nick Murway

Nick Murway

Who printed it?
MagCloud. I like that you can order just one copy for a few bucks to get a feel for it and see how everything looks before ordering the rest. I’m sure other places out there do this, too, but I’ve always been happy with them. I’m thinking of using Newspaper Club for Q2, keeping the design similar but having a different sort of format/paper for each one.

Who designed it?
So my pals over at GRIP did a little brand overhaul for me about a year and a half ago. That’s where the logo, color choices, typefaces, and icons come from. I did the edit/layout/design of the piece itself.

Tell me about the images?
They’re from a couple of favorite client projects from Q1, as well as some personal projects. I mostly work in the food/beverage world, so there are some from a library of images made for a new restaurant, a project for a smaller fast-casual restaurant chain’s rebrand here in Chicago, which was a collaboration with an agency, and some fun food-related personal projects.

How many did you make?
I did 50 for this first round. I’d like to do more for the next round. I sent them to some previous/current clients, some friends, some agencies and industry people I thought might like them and sent out a little blast on Instagram for anyone who wanted a copy, just for fun. I have a handful left if anyone wants one!

How many times a year do you send out promos?
Building off of the quarterly report idea, I’m going to shoot for four this year. It’s been kind of wonderful breaking the year down into four parts, kind of checking in on what client work I’ve shot, what personal projects I’ve worked on and asking questions like, who have I connected with, have I traveled much, what would I like to include in that next “report” etc. in three month chunks. For me, it’s made thinking about the whole year seem a little more manageable.

Do you think printed promos are effective for marketing your work?
I hope so! Like everything, be it a printed piece, an email, an Instagram post, you send stuff out into the world and hope people like it, but you mostly never know, even if they do. I have had a handful of people reach out, as they are hyped on receiving something in the mail. I really do think there is something kind of wonderful about holding something tangible. In the past, I’ve frequently made little zines from trips just for myself and am now applying it to my work. You have something that sits on the shelf that you can grab and flip through, rather than just a bunch of digital photos buried in the archive.

The Daily Promo – Fredrik Clement

Fredrik Clement

Who printed it?
After moving to Klitmøller, a small village on the northwestern coast of Denmark, I wanted to try working with a local printer. He had to dust off his old machines to make me happy, because as so many other printers he persisted in trying to convince me to do it digitally. But nothing beats the smell of real ink on paper.

Who designed it?
I collaborated with graphic designer Troels Schwarz of Superschwarz (www.superschwarz.dk), who is also a friend. We came up with a simple, almost minimal design and used the same weight of paper for the cover and pages. Folding the cover makes it thicker which makes the design work well. The visible stitching and loose stitching thread completes it. It’s basically just one kind of paper, a thread, and ink. The paper is uncoated, warm toned which I think sits especially well with the black and white images.

Tell me about the images?
They’re a mix of old and new, commercial and personal work. Curating the images was important to me. Some of the images are from personal projects in Indiana more than ten years ago, some are from cycling event Paris-Roubaix 2013 and some from recent commercial work for Adidas. The promo also has images from European refugee camps; a pro bono project collaboration with UEFA Foundation for Children. My photographic approach is documentary and I wanted to make this evident in the promo by showing a wide selection of my work, in a narrow style.

How many did you make?
350 pieces.

How many times a year do you send out promos?
Not too often. To be honest, I do it when I feel like it. Less than yearly.

Do you think printed promos are effective for marketing your work?
Yes. This time around, my agent (www.unit.nl) sent out around 50 pieces and so far I’ve sent out around 150 pieces, half for existing clients with a personal, written note, and half to art buyers, direct clients and agencies I would like to work with in the future. This is ongoing, I send out the promos regularly when I’ve identified new potential clients or people that I would like to reach out to.

The Daily Promo – Frances Tulk-Hart

Frances Tulk-Hart

Who printed it?
Mixam.com

Who designed it?
I did, it is half the fun of it. I really love the process of seeing how all the writing, drawings and photos can make a story.

Tell me about the images?
This project started in the New Year. I initially wanted to make a zine and then it turned into a journal of sorts. Every two months the plan is to bring a new one out. The images in each zine/journal, shall we call it a zournal, are relevant to those two month. So this one is January and February. Photos I got back from the developer, doodles I did, work that was published, thoughts, all things that happened in those two months. I can cheat a little too. Like for instance there are two images in there that are from years ago but because I was teaching a class at RISD in January and was doing research for it I was allowed to use the images I was going to show my class as examples!

How many did you make?
I made 100 for now but might do another run. I’m also thinking about selling them so might need to print up a lot more.

How many times a year do you send out promos?
The plan will be to send out a new promo 6 times this year, every couple of months.

Do you think printed promos are effective for marketing your work?
This is the first time I have done a printed promo but the feed back i’m getting is that people are amazed and thankful to be actually holding and feeling something in their hand as opposed to staring at work on a screen. I’ll let you know at the end of the year how effective it was in getting me work!! Effectivness aside though, just doing them is enjoyable, I have so much fun working on them. It’s like a puzzle trying to figure out how my work all fits together. I re designed my website and made a book last year that was about 150 pages which is where I first realized how much I loved designing the book as much as doing the art that went in it. Also what is nice is that unlike instagram, which I use as a promotional platform, once I send these babies out into the world I have no idea if they will be seen and or appreciated. I let go of them, not worrying about likes or dislikes.

The Daily Promo – Danielle Atkins

Danielle Atkins

Who printed it?
AMP in Nashville https://advocateprinting.net/

Who designed it?
HEW+Co. https://www.hewandco.com/

Tell me about the images?
The images I chose are from a whole range of my clients…editorial, cookbook & advertising.
I tried to pick images that could mix and match to give a sense of my overall style of work and be able to tailor to who I would be sending them too.

The Cocktail is from a bar in called Pearl Diver and was a part of a cover story for Nashville Lifestyles.
The slices of cake are from the cookbook Everyday Little Cakes.
The first portrait is of the sommelier & executive chef of Henrietta Red. I have been working with them since before the opened the restaurant and I really wanted to include women who are doing amazing in the restaurant industry.
The knife is from a cutlery company, Hammer Stahl, that is based out of Tennessee.
The next portrait is one of my absolute favorite images. It is from a shoot I did for The Local Palette on a group doing traditional Cajun boucherie. It was a great experience and seeing the entire animal being used was amazing.
The ribs were from a recipe shoot for Parade magazine.

How many did you make?
50 of each image and I send them out in sets of 3.

How many times a year do you send out promos?
This was the first time I have sent out promos in a while but I will do this twice a year.

Do you think printed promos are effective for marketing your work?
Yes! I think having something tangible can make all the difference in the world. I was able to get hired by a publication that was on the top of my wish list for new clients because of these promos. We are so used to looking at things on screens these days that being able to hold something physical is still special. I always notice when doing portfolio reviews or handing a promo to someone their reaction to it is much greater than just looking at the same image on a screen.

The Daily Promo – Gabriela Hasbun

Gabriela Hasbun

Who printed it?
White Wolf Web Printers. From day one George had the vision to print this series on newsprint and he was on point.

Who designed it?
George McCalman of https://www.mccalman.co/

Tell me about the images?
The images are from two rodeos in California that I’ve been documenting on and off for the past ten years. One is the Bill Pickett Rodeo (an all-black rodeo) in Oakland, CA and the other is the Silver Buckle Rodeo in Taylorsville, CA. I attended my first rodeo back in 2007 in Oakland and the following year I took my RZ and that was that. All of the series is shot on film. I fell in love with the people, the fashion, the horses, and the landscape.

I love learning about this part of American culture that is so foreign to me. I am a fly on the wall with my favorite camera and a couple of lenses and nothing else. It’s majestic. With this promo, I wanted to create something that editors would keep or pin to their walls. I knew it was time to share work I am deeply connected to, especially personal work of mine they might not see me share regularly.

How many did you make?
1000 printed copies

How many times a year do you send out promos?
Once a year

Do you think printed promos are effective for marketing your work?
I think art departments are quite overwhelmed with email outreach these days so I’m hoping it’s nice for them to receive a thoughtfully designed and edited zine.

The Daily Promo – Sarah Rice

Sarah Rice

Who printed it?
Modern Postcard.

Who designed it?
HAM, out of Portsmouth, NH (haighandmartino.com). I’ve designed promos myself before and I hope I never do again, it makes all the difference in the world to put your work in the hands of really talented designers. I got new-everything with this promo – they designed a new business card, and redid my website so it matches what they came up with for my name.

Tell me about the images?
This image is pulled from a personal project of mine focused on 72 acres of land in Virginia, where people have been living communally for over 25 years. I’ve been making trips since 2011. I’ve never sent out a promo from that body of work though. I often make longer promos from commissioned work but this time around I wanted to send something that gets to the core of what my work is about in just one image – I like the challenge of distilling that down.

This specific frame came about after I decided to switch up my process. I had been shooting this project on one camera with one lens, no cropping. I started that way to give myself specific parameters to work within. But after years of that, one day I decided to use a much different lens and immediately made this image as a result. Rules are only helpful until they’re not I guess.

How many did you make?
This run was 250.

How many times a year do you send out promos?
In my work dreams I get them out 3-4 times a year, but in reality I would say definitely twice. Hopefully more.

Do you think printed promos are effective for marketing your work?
I do. I know people in the photo world are inundated with images, so it’s nice to have a way to remind them about your work, or introduce them to your work if you haven’t met yet. The promo process is fun because it’s so direct – this neat little package that I can create to represent me accurately and exactly shows up right at your desk. I also really appreciate the opportunity to create something new, especially this time around from a project I’ve spent so much time on. Promos, zines, prints, I find they all help me look at my work in a different way.

The Daily Promo – Andrew Kemmis

Andrew Kemmis

Who printed it?
It was printed by Newspaper Club.

Who designed it?
I did the design work myself. I have a pretty solid background in publication design so looked at this promo as a fun personal challenge. And I was eager to give the newspaper format a shot. I really like it.

Tell me about the images?
For the past four years I have been the lead photographer and photo team manager for VidCon US, a rather large and massively popular convention that takes place in Anaheim, CA each summer. Last year I think there were about 30,000 people in attendance. Each year the photo goal is a bit different, but usually it boils down to visually capturing the spirit of the convention. Seeing as how the audience tends to be mostly tweens and teens, there is never any lack of energy or excitement or pure, unbridled fun happening. It’s probably an exaggeration, but when I am there I constantly feel like I’m witnessing the front row of a Beatles concert. The days are long, but throughout the multi-day event I photograph everything from panel discussions to keynote speeches to spontaneous dance parties to arena concerts. There’s even a mock prom at the end that is outta’ this world. I absolutely love the energy, the variety and the access I have to it all.

Last year (VidCon 2018) the creative team at VidCon had a different idea for the images they wanted. Rather than repeat the same strategy of several photographers simply covering the event, we sent one shooter out to cover specific activations and general hype, and decided to have me set up a portrait studio in the back of house area, where all of the big name YouTube creators would be entering the building. VidCon’s COO, Colin Hickey had the brilliant idea of having a variety of animals on hand to entice the creators over to me … and it worked like crazy. So I found myself in the back corner of a huge convention center with some of YouTube’s biggest names … and puppies, goats, pigs, and bunnies. Absolutely surreal. I am completely in love with the experience and the images I created. Here is a link to a gallery of some of them: http://www.andrewkemmis.com/vidcon-portraits

How many did you make?
I made 50 of these.

How many times a year do you send out promos?
I send out promos about 1-2 times per year.

Do you think printed promos are effective for marketing your work?
I do think printed promos are effective. In my eyes, marketing always takes a multi-pronged approach, and print is a very strong and important part of the equation.

The Daily Promo – Kate Abbey

- - The Daily Promo

Kate Abbey

Who printed it?
ProCo in Sheffield, UK

Who designed it?
The wonderful Pete and Mark at Caslon&Co.

Tell me about the images?
Last year was my most prosperous year as far as great accounts/brands go, which meant I had very little time to concentrate on personal work. The result being a large crop of brands, which when ordered up, pretty much covered the alphabet. A few of my clients had commented on the strong brands I worked with, so it seemed natural to do a promo around this. The downside is I had lots of strong names with the same letter and could only show one and perhaps I wouldn’t have shown a weaker image on another letter, but had no other option – but as a collective group, the idea works and the concept pulls it altogether.

How many did you make?
I printed off 300 for my UK contacts and will do the same for NYC

How many times a year do you send out promos?
Historically, I’ve been terrible and do it every few years, but I so enjoyed doing this and the feedback has been worth the investment. It’s inspired me to do it 3 times a year, but possibly on a smaller scale for the next 2 mailouts. More recently, I’ve been able to fit in personal work, so the next promo will be based around that.

Do you think printed promos are effective for marketing your work?
Absolutely. My promo goes out to creatives who appreciate the tactile nature of a mailer and are the type who would smell the paper and study the manufacture of it, and file it away for future reference. It has to stand out if you’re wanting to capture someone’s attention in the sea of imagery. And besides all of that, it’s something I’ve enjoyed doing and love the results, so I get a thrill form the process too.

The Daily Promo – Darrin Haddad

- - The Daily Promo

Darrin Haddad

Who printed it?
Bestype Imaging

Who designed it?
Joe Haddad

Tell me about the images?
I began this project with the conceptual focus on “Rocks, Paper, Scissors”. The game’s title has an obvious material parallel to stone, paper, and metal, subjects which align with my practice as a still life photographer. I took the material focus as an opportunity to strip back and abstract my usual approach, pushing the combinations of flat and reflective material into extreme geometry. The cyclic nature of the game, however, has another connection. I worked in tandem with my designer on this project, delivering ranges of compositions and angles on each subject as the shoot progressed. He would, in turn, punch in on the subject, further cropping and abstracting each piece of metal or paper until the composition for the book felt completely different from my initial shots. These crops would then inform my new explorations of each composition. In this way we had a back and forth, where each of our practices informs the other.

How many did you make?
500

How many times a year do you send out promos?
This is the first one in a series that I plan on sending out every 6 months.

Do you think printed promos are effective for marketing your work?
Yes. Printed pieces are great way to reach creatives who wouldn’t ordinarily see your work. It’s also an opportunity to showcase an interesting personal project or a long-term collaboration. In the end, any way of getting your images in front of prospective creatives is an opportunity not to be dismissed.

The Daily Promo – Ian Bates

Ian Bates

Who printed it?
Smartpress out of Minnesota.

Who designed it?
I’m not a designer at all but did it myself.

Tell me about the images?
The images are from commissions and personal work from 2018. I thought my first promo of the year would be my version of the “best 9” Instagram trend. I wanted to highlight pictures I made from the commissions and see how they worked with my own work. This year, more than ever, I tried to make work that I wanted to make for commisisons. Because of that, I think it feels cohesive.

How many did you make?
I printed 400.

How many times a year do you send out promos?
It really depends on how much work I am getting. You kind of need new work to make promos, at least in my mind. I try to keep them current since I want people to hire me for the work I’m currently interested in making. That said, I want to be consistent in my face of promos. I think every 2-3 months is a good pace. Not too much, not too little.

Do you think printed promos are effective for marketing your work?
Promos are good at breaking the ice with new connections but also showing editors that you already work with that you do care and it’s not just a paycheck. I wouldn’t take the time and money to do all this if it was all for the money. I’d get a job.

The Daily Promo – Joe Buglewicz

Joe Buglewicz

Who printed it?
Magcloud (8.25”x5.25” digest)

Who designed it?
Self-designed

Tell me about the images?
Got a call from Brent Lewis at The New York Times, and he wanted to try something a little different covering the Consumer Electronics Show here in Vegas. We thought about it for a day then came up with doing multiple exposures in addition to a little video and traditional stills…huge props to Brent for green-lighting everything.

Speed was a factor (had to file a few times during the day) so all multiple exposures were done in camera in real time…basically find a scene/backdrop, take a picture, find another scene to layer over, take a picture, etc. Most frames consisted of 2-5 exposures. Other edits I would pick one scene and shoot several images in succession for a bit of motion.

Was only commissioned by NYT for one day, but between other CES shoots kept at it to build the edit up a bit more.

How many did you make?
120 + 1 proof for color corrections…shorter, more targeted run to keep costs down.

How many times a year do you send out promos?
Try for seasonally, but if a cool shoot comes up that works as a promo I’ll get something out a little quicker.

Do you think printed promos are effective for marketing your work?
Absolutely, especially being in a smaller/medium-sized market. Moved to Vegas about a year ago and aside from emailing with editors I regularly work with, I needed a way to get the word out that didn’t involve email/internet/travel. Plus if you’re targeted and lean with costs it’s low risk, high reward…one small run can yield several jobs, which pays for the promo and then some.

The Daily Promo – Natasha Lee

- - The Daily Promo

Natasha Lee

Who printed it?
The Newspaper Club, a UK-based printing company.

Who designed it?
I did (prior to photography, my background was in design/art direction for fashion and entertainment companies).

Tell me about the images?
The images are a combination of work from assignment, personal projects, and personal travel. The Tahiti images were from an assignment for Hemispheres Magazine last year; a few were selects and others were outtakes I liked and felt told their own story. Earlier that year, I shot a personal project on an eco-durian farm in Penang, Malaysia that will be in an upcoming issue of an indie magazine called Compound Butter – a few of the images are from that series. Others are from personal travels when I’m simply exploring and capturing subjects and spaces that catch my eye.

How many did you make?
150 – i mailed out about 100 and kept the rest for meetings/reviews

How many times a year do you send out promos?
1-3

Do you think printed promos are effective for marketing your work?
I’m actually wondering that myself right now! ! I’ve always thought it was a good way to communicate your style of work but was at an APA event just a few days ago where the art buyers on the panel all mentioned how much they use Instagram to find photographers. So I’d be curious to hear from others about what they think of the future of the printed promo and if it’ll become obsolete in our increasingly digital world. But personally, I love sharing my work in printed format to photo editors/art directors, especially since I have a huge passion for travel editorial and visual storytelling. For me, creating printed pieces gives me complete control of a story I want to tell and the audience I want to tell it to, beyond the limitations of an on-screen square.