Bill Phelps

Who printed it?
It was printed by Brian Johnson at Fresh Color Press in Minneapolis.

Who designed it?
The art direction was a collaboration, inspired by the format and functionality of my international drivers license.

It was designed by Molly Sullivan of Minneapolis.

Tell me about the images.
The images are from various years. A mix of large format Polaroid studio and location shots. The Polaroid work is personal, some inspired by a passion for vintage machines, and European motorsport. The opening frame is a medium format Polaroid shot on the tracks of the JMZ subway line above my own café in Williamsburg Brooklyn.

The color images are from various assignments for Condé Nast. Ireland, Mexico City, Yangon, as well as more personal views.

How many did you make?
On this first round we printed 500 pieces, though we plan to do another printing of them soon, they were incredibly well received.

Do you think printed promos are effective for marketing your work?
I find great satisfaction in the power of implied storytelling, beauty and simplicity. The lyric, mystery, story living in the shadows of an image, the inbetween.

I find a similar power in the printed page, the subtlety of design, the tactile, a reconnection.

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