Who printed it?
Who designed it?
I did, with some guidance from Ben Rasmussen.
Tell me about the images.
This is a personal project I’ve been working on for a few years. When I transitioned from a newspaper photographer to freelance, I lacked a project I cared about. I met an addiction counselor with an unconventional approach to treatment. He fosters relationships while bonding on a cliff or revisiting a traumatic setting. His experiential therapeutic program is designed for tormented, traumatized, drug-using and self-sabotaging young men.
How many did you make?
How many times a year do you send out promos?
Once a year.
Do you think printed promos are effective for marketing your work?
Most certainly. It’s a critical tool to connect with editors, especially now when we are separated by zoom screens and the oversaturation of images on social media.