Jason Willheim

Who printed it?
I print all my promos thru Newspaper Club. I just love the Digital Mini I feel its a beautiful presentation of your work

Who designed it?
I have Lisa Thackaberry design my promos. Lisa is my portfolio advisor so, its fun for her to help create these booklets. Plus, she knows my work. We are up to seven booklets and each one gets better. Carsten Steinhausen my retoucher also helps put this together and helps with the fine tuning

Tell me about the images.
The photos for this promo are from The Race of Gentlemen, which is one of the coolest events. Drag Racing on the beach in New Jersey. And I also have photographs, From when they raced in Santa Barbara. The Hot Rods are all pre 1934, thou the engines Can be no later than 1954. The motorcycles are all 1947 and older. Everyone is out to have a fun time, but they get serious about racing. I have realized that all my personal projects are of people that do something because they have a passion for it. It’s not about money. Its for the love of, in this case, being the fastest on the beach

How many did you make?
I usually print out 50, but its super easy and super fast to have more printed if I need them, as I tend to hand them out when I meet with people. I use to mail them, but since Covid and people working at home and not wanting to give out their home address, I also have this set as an email version and then when we meet, they get the hard copy.

How many times a year do you send out promos?
It varies how many promos I create each year. Each promo relates to a portfolio on my web site I am waiting to make three promos, but one will happen, when its finished being retouched and two will happen when the film they are related to is released.

Do you think printed promos are effective for marketing your work?
With more people working from home, I feel email versions of these booklets have been more effective these last two years, but I will continue to create these booklets, as I love to give these Away to clients. I feel that the Digital Mini is a beautiful way to show your work and its not really that expensive and everyone loves them. And after giving this promo to a client, they asked if I would show eight prints in the Agency gallery. And everyone in the agency has been really excited about seeing my work and a few in the agency are looking forward to going to the next Race of Gentlemen.

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