Jim Sullivan
Who printed it?
Smartpress printed it.
Who designed it?
Steve Secviar at Less + More in San Diego.
Tell me about the images.
The images I chose to print were ones that I thought might capture my audience within the food and beverage industry. My audience being art directors, editors and even specific restaurants.
How many did you make?
I ended up printing 100 promos based on cost.
How many times a year do you send out promos?
I try to send out twice a year. I will be mailing out promos again towards the fall of this year.
Do you think printed promos are effective for marketing your work?
In terms of feedback/response from using printed promos, I’ve yet to determine if it’s beneficial. I mean I guess it would be hard to qualitatively determine if the printed promos are helpful, especially with such a strong social media presence these days. But I think most people like having something tangible so I’m hoping that someone who sees it will take into consideration the time and effort that went into making them.
