Adrian Mueller
Who printed it?
Modern Postcard
Who designed it?
I designed it myself
Tell me about the images.
It is a mix of new personal and new client work for brands such as McDonald’s, Patron, UBER EATS and Angostura Rum. Stylistically, I’ve paired the vibrant shots on one side, and the somewhat warmer ones on the other. I like the fact that there is a coherent theme and look. Those are really my favorite images from the previous 12 months, as I don’t like to select work in a calculated way. I hope that approach resonates with the creatives who receive the mailer.
How many did you make?
I’ve printed 250 of them
How many times a year do you send out promos?
I usually send out a promo with new work 1x a year to specific and select clients who have opted in to receive them. The rest I hand out during in-person portfolio reviews and meetings.
Do you think printed promos are effective for marketing your work?
As a targeted approach, I think it is an appreciated reminder for those who are connected to me and really want to receive them. I’ve stopped sending mailers out to contacts I don’t personally know, haven’t worked with or haven’t met. I have a curated, personal list of about 1100 creatives I’m connected to that way and about 200 have opted in to receive actual mailers. I see it as an old fashioned way of staying in touch and I would of course love it if everyone on my list would opt in. I understand though that many don’t feel comfortable sharing their personal address, which is absolutely fine. This way, I don’t waste natural resources, money and efforts and know that I don’t bother anybody with unwanted mail.