Who printed it?
The folded poster promo and packaging was printed by Paper Chase Press in Los Angeles, and the book was printed by Small Editions in Brooklyn, NY. Custom printed washi tape by Continental Tape in Deer Park, NY.
Who designed it?
They were both designed by me.
Tell me about the images.
The images in the folded poster are from a few projects, some personal, and some commercial – They are intended to portray a glimpse into what I do as a photographer, for hire or otherwise. They were chosen to give a good sense of color, energy, and variety in subject matter that I feel is important to represent in my work.
The photobook [Nearest Neighbor] is entirely personal, released as a book and as a gallery show as well. The work in it speaks most honestly to my personal style and viewpoint, and is very close to my heart. It was a tough project to take on from the ground up – learning how to publish and lay it out on my own while trying to retain the integrity and quality of something more bespoke and custom was a huge challenge. It features photos taken around the world while travelling for work mostly, using either a 55mm Voigtlander Bessa III 667W or an 80mm Fuji GF670, which I scanned myself on a Nikon Coolscan 8000/9000. As a project that spanned several years, my gear either changed or broke down, but 6×7 film became the only format I used for quite some time. The photos are meant to explore other peoples spaces + environments, how they are inhabited, shaped, and how often they seem so strange and peculiar from a foreign persons’ eye.
How many did you make?
For the folded posters, I believe it was 150, and for Nearest Neighbor, an edition of 300.
How many times a year do you send out promos?
This is the first set that I have sent out, and I have just completed a printed portfolio with an edition of 50 for 2022. I plan on doing one photobook/lookbook style portfolio per year and two folded posters per year, with the intention of finding specific creatives and art producers to direct them towards as opposed to casting a wide net.
Bookmaking and designing materials [when it comes to my work] has become something I really enjoy, I currently have several books that I would love to make – they end up coming from the strangest places, I kind of feel my way through them. It’s the one thing aside from shooting that continually gives me joy, it’s a bit narcissistic but I love looking through my own photos and creating cohesive collections. I have a deep relationship with them and the stories they evoke in me, so I feel like they’re better in a printed form, out in the world rather than on a hard drive.
Do you think printed promos are effective for marketing your work?
We will see! I have found that having a variety of printed material makes it more likely for something to land in the hands of creatives, when they may not want to take a full book, they are likely to take a small folded poster. My personal photobook has been effective, especially seeing as i’ve done a piss poor job of getting it out there. It has gotten me some work over the years, and for me is really great way to spark a conversation on why I love photography – also something I can speak to at length very easily.