Who printed it?
Königsdruck in Berlin. My designer had worked with them before and knew they would be open to a small project with some challenges.
Who designed it?
Dagmar Dunkelau (who is a graphic designer at BogunDunkelau, www.bogun-dunkelau.de) and me. I came up with the idea for the layout and the sequencing of the images. I thought two different-sized pages would work well – putting the portraits on a smaller insert in front of a larger double-page landscape image. The inserts are printed on thinner paper too, which adds to the contrast. Dagmar was a great help in the design process. She also did the cover design and handled the final artwork and production.
Tell me about the images.
They are from a personal project I shot a few years ago. Wonder Valley is the name of a community near Twentynine Palms; some of the images were taken around there, some in other parts of the Mojave. Since this is really more a zine than a classic promo, I’ve included an insert in the booklet: “The Mojave Desert northeast of Los Angeles: for some a place of longing, for others tough everyday life. An extraordinary living space, without a doubt, challenging and inspiring at the same time. For a personal project, I visited people who have made it their home – in search of alternative concepts of living, inexpensive land, untouched nature, and freedom. My thanks to all the people who shared their time and home with me. They are just as special as the places where they live.“
How many did you make?
We did a print run of 600, and I mailed out about 400.
How many times a year do you send out promos?
I used to send out one every year on average but had stopped a while ago. This is the first one after the start of the pandemic.
Do you think printed promos are effective for marketing your work?
They used to be. I think that if you still do a printed promo, there should be some extra value to it, a reason why you didn’t just send a PDF. Hopefully, it will deliver some inspiration that will get passed on. This promo was really more about keeping in touch than showing new work. And I have received great feedback, especially from people I value much.