The Daily Edit – Patagonia Fall Journal 2020: Drew Smith


Patagonia Fall Journal 2020

Photographer: Drew Smith

Why is it important for you to vote for wild places?
Voting for wild places is imperative to protect the earth itself, our home. Wild places are not sustainable without our protection and preservation. I want future generations to be able to enjoy and admire open spaces with clean air and water. We need to work together to ensure the health of our ecosystems and the most effective way to do so is through voting. We need to protect our right to be wild.

With the roll back of the roadless rule, what concerns you the most?
The fact that it will be legal for logging companies to build roads and destroy National Forest land is disheartening, especially since native tribes rely on this land to fish and hunt as they have been for generations. Dominick DellaSala, chief scientist with the Earth Island Institute’s Wild Heritage project said “While tropical rainforests are the lungs of the planet, the Tongass is the lungs of North America”. I find it troubling that not only the findings of scientists but also the public consensus and native tribe’s opinions about the Roadless Rule were not taken into consideration. If anything, we should be vastly expanding protected land, not taking it away.

Thoughts on the future of our planet?
What concerns me most is that if we continue to undo our work of protecting these vital ecosystems, climate change will continue more rapidly, and our quality of life will be affected. At 19 years old, I had the opportunity to spend time in the Tongass. I returned for three more summers and that time affected me immensely. I wouldn’t be who I am today without experiencing the forest in its pristine state. I want that for future generations.

Where was this cover shot?
This shot was while climbing Zeitgeist IV+ M7- WI5R on the northwest face of Mount Ball in Banff National Park, Canada.

You’re always multitasking: enjoy the moment, take the image or focus on the climb; does that ever get hard?
For the most part, I find so much joy in capturing moments throughout the day and at this point, photography has become part of the climbing. Sometimes when it’s cold or when I’m exhausted it’s really hard to get the camera out, but I force myself to because that’s when you get the best shots. I feel fortunate to have these amazing experiences and also the images to reminisce on and relive those days.

What made you stop and capture this moment?
I always climb with a small camera attached to my harness or in a backpack, it’s just become a habit while out in the mountains. After finishing a pitch and at the belay, the first thing I do is take my camera out not knowing when I’ll see a good shot. Michelle Pratt and I were just getting ready to follow Quentin Roberts up an ice pitch he had just climbed, when spindrift from above started pounding us. I huddled against the rock and looked down, taking a few shots before we cast off.

How many days were you out?
This was just a long day in the mountains which is the norm while climbing in the Rockies. We awoke in Canmore around 3 am, drove an hour, then started a freezing 3-hour hike arriving at the base of the climb early morning. We bailed off of the climb not far from the summit, knowing it would be getting dark soon. I’m not sure how long the day was but we returned to the car safely with smiles, well after dark.

Climb partners: Michelle Pratt and Quentin Roberts who both live in Canmore, Canada.

 

Featured Promo – Kara Brodgesell

Kara Brodgesell

Who printed it?
Newspaper Club https://www.newspaperclub.com/. I decided on them after diving into the archive of newspaper promo information on your website and was very happy with the results. I especially appreciated the informative samples they sent over before I submitted my order.

Who designed it?
My husband Noah, who works as a public programming director, but his InDesign skills are far superior to mine. We had a number of discussions about what I was hoping to achieve and which businesses should be featured, and then he helped me select the final images and he crafted the layout. I’d wanted to do a promo of this project for a few years and always stalled once it came to deciding how to format it, so his participation was invaluable.

Tell me about the images?
This was the classic personal project in that I pursued it all in my free time because I wanted to be hired to create photographs like this. I also loved having the chance to shoot such a wide variety of types of images. I lived in the Dogpatch neighborhood of San Francisco when I shot it, which has a unique patchwork of small businesses and manufacturing. It felt like I was surrounded by people making things and spaces and I wanted to celebrate that. It now also feels like a memorial for businesses that once were, as many have closed or moved out of the area.

How many did you make?
100

How many times a year do you send out promos?
This was my first one. I’ve been fortunate to be freelancing in the Bay Area for 9 years and I set a bunch of goals in early 2020 about how I wanted to grow my businesses and find new clients – all of my work thus far has been through references. A significant printed promo was a big part of that plan. The shipment arrived in early March and I was going to send them out by the end of the month, and continue with two more over the year. Instead, we went into lockdown days later, everyone is working from home indefinitely, and the box of promos is sitting in the corner of my office. It’s a bit heartbreaking.

Do you think printed promos are effective for marketing your work?
I’ll let you know! I’ve listened to so many panels, read interviews, and talked to other photographers about how to promote your work and I feel like, in the end, it comes down to: do it all, as much as you can. Social media, emails, printed promos… whatever may keep you in people’s minds. I certainly value printed pieces. I save promos and magazine/newspaper features that I respond to. And I thought that this body of work lent itself better to a newspaper-like format with many spreads, rather than an email or post with just a few small images.

Why did you choose a personal project for a promo?
My favorite way to photograph is to take a documentary approach with minimal equipment, in a place I may never get access to otherwise. This project afforded me that so many times, and it was a great exercise in finding shots quickly in new environments – there were no scout days or pre-production meetings. I’m also deeply grateful to the number of artists and business owners who let me wander around their spaces and ask a lot of questions. It’s one of the many things I’ve missed during this pandemic, not being able to explore and be inspired in this way.

This Week in Photography: Voting Time

 

“Now that I’m home, and the road is behind me, I’d like to thank everyone I met who showed me a good time, and reminded me that we need no Orange King to make us great again.

We’re pretty fucking great already.”

Me, writing in this column, October 28, 2016

 

I never intended to be political.

It wasn’t a plan.
Or a move.

But I was given this amazing opportunity, to write for thousands of smart artists, editors, writers, educators and photographers, and I’ve always taken it seriously

So speaking my mind, with respect to politics, was a natural evolution. Why would I keep such an important part of my world-view to myself, in a long-running weekly opinion column?

With all this freedom, to stay silent on the biggest issues of our times would have been moronic.

So here we are, and Election Day will soon be upon us, #2020 style.

Will any polling places get shot-up with AR-15’s?

Will mask-wearing voters rumble with anti-maskers in the streets of America’s cities?

Would such a sentence have even been comprehensible if it appeared in this column 4 years ago? (Maskers and anti-maskers…WTF!)

If you read the opening quote carefully, you’ll note that I had just been out on the road, as I’d covered Chicago, NYC and LA all within a few months.

Travel, and fresh impressions, were aplenty.

(Now, I walk in circles around the dirt roads of my neighborhood, multiple times a day.)

I also called Trump an Orange King, as I’d been critical of him for years, by that point. (And I was very, very worried he would break the world.)

But I also took a pretty Pro-America, positive stance, which is not something I’d do so easily 4 years later, now that Trump has indeed broken the world.

It’s been much easier to criticize this society, as it’s gone to seed, and Americans have turned on each other to the point that trying to save other people’s lives has become such a contentious political issue.

(You can’t force me to respect other lives! It’s my freedom to do what I want! When I want!)

But here we are.

It’s cold outside. Taos County, where I live, has seen a 50% spike in Covid-cases in under three weeks, and the future of our country, (if not the entire world,) is at stake.

Everyone needs to vote.

It’s that simple.

Please vote.

(If you’re allowed.)

Some felons are stripped of the right, and in other cases, the legal hoops required to register flummox citizens into giving up without trying.

But at least women can vote, right?

I mean, can you imagine if they couldn’t?

It seems like a pretty ridiculous thing to say, but the truth is, (of which most of us are oblivious,) that it was only 100 years ago that women were granted the right to vote in America.

100 years.

In the big picture, that’s nothing.

Within the last 160 years, this country had slavery, fought a war against it, took all the West from the Native Americans, and then slowly allowed certain segments of society to attain rights, but only when they fought for them.

That’s the big point I want to make today.

Just because things are so crazy, so perpetually on fire, we assume the world is irreparably wrong, or America is in a death-spiral, and that’s that.

The cynicism of the Trump era, on top of the mendacity and fear-mongering, has worn us all out.

But as creative people, we have the talent and skills to communicate big ideas and messages. (It’s literally what we do for our living.)

So sometimes, fighting for our rights, demanding things get better, and shouting it from the rooftops, is absolutely the way to go.

It’s what allowed each insane batch of prejudices and morally bankrupt ideas to fall away, a bit at a time.

Like women achieving the right to vote.

I mention all of this for obvious reasons, to get you inspired, but also to give props to two different groups of my colleagues, who are making a difference.

First up, this column was motivated by A Yellow Rose Project, a website/curatorial venture put together by Meg Griffiths and Frances Jakubek, which features the work of 100+ female photographers.

 

Each was given the chance to make work in honor of the 100th Anniversary of the 19th Amendment, and it features dozens of super-talented women that I’ve met on my festival travels over the years.

So many photographers I’ve written about here, or shared a meal or a coffee with.

It’s an amazing cross-section of our field, and I highly recommend you check out the work on the website, though I’ll feature some images from the homepage below.

Secondly, I wanted to also give a shout out to Andy Adams, of Flak Photo and associated projects, who recently launched a collective online effort to get out the vote.

Along with a host of partners, (including Humble Arts’ Jon Feinstein, another friend of the column,) Andy has launched a #, #PhotographersVote, and an Instagram handle, asking people to share their voting-themed images on Instagram, Twitter and Facebook.

It is an opportunity for photographers to be creative, try to push others to do the same, and in a non-partisan way, hopes to get more Americans involved in the voting process.

I’ll also include some screen-grabs from the # on IG below, but encourage you to search through the archive. (Editors note: The archive is much less visible than it was yesterday. Not sure why, but it seems Instagram has changed some rules before the election.)

 

I chose to participate, and posted some images from my voting day experience, and you can too.

If we care about the outcome of this election, and want to vote the Orange King out, it’s the least we can do. (Or you can also donate money, write letters, make phone calls, or put on a scary mask and get yourself arrested.)

See you next week.

Hopefully we’ll know the outcome by then, but I doubt it.

The Art of the Personal Project: Marsha Bernstein

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Marsha Bernstein

I’ve always been drawn to collage work, particularly the decollage work of French artist Jaques Villegle, which is more about subtracting and revealing layers than assembling and building. A lot of my professional work is fashion reportage – backstage at New York Fashion Week – so I thought those images would be fun to work with and explore my own collage style. I thought I would try something in the style of Villegle but I ended up just playing around and doing my own thing. I haven’t been in a darkroom in years so this is a way for me to create art in a tactile way. It’s nice to work away from a screen.

The process is very relaxing and meditative and a way for me to stay creative during periods where I’m not busy (but I’ve also enjoyed making collages during very hectic times as a way to unwind). I don’t have a fixed method – instead, I’ll just pick one of my own fashion images that I think will be interesting to work with – it might be because of a shape, a face, the colors – what draws me to it is always different. I’ll then often print the image in different sizes to play with scale. Other times I’ll use a singular image and bring in some sort of paper ephemera (a vintage French color palette poster, for example) or another image of mine as a backdrop (a London street, the Seine river, and the interior of the Louvre are a few examples). Then I’ll usually rip the images and paper and play with placement.

I’ve also experimented with digital collages in a similar way – using my own fashion images and playing with repetition and scale against a backdrop of something else I’ve photographed. More recently, because I wasn’t able to shoot this past fashion season due to the pandemic, I used images of mine from previous seasons and placed them in vintage scenes with televisions as a play on how we’d all be watching the digital shows. I also incorporated screenshots of a digital fashion show from Paris Fashion Week against a photo of mine of Paris rooftops. I missed shooting shows and this was a way for me to be in that world again.

I don’t spend too much time on an individual collage, as I like it to feel organic. (I think if I spent too much time planning one out it wouldn’t have the rawness that some of them have). Cross training, so to speak, is an important part of being an artist, in my opinion. Actually, I think it’s important for any profession or hobby – it’s good to work different parts of the brain in order to strengthen and grow the ones you use all the time. Or maybe I’m thinking too much about it – I just enjoy it.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

Expert Advice: Insurance for Photographers

Aimee Baldridge, Wondeful Machine

Want to rent some gear, get a permit to shoot in the park, or hire an assistant as an employee?

You’ll need to get insurance for that — equipment, general liability, and worker’s compensation, to be exact. While you’re at it, pick up some coverage for the gear you own (equipment again), any studio equipment you have (business personal property), and the medical bills for anyone who might ever take a spill on set (general liability).

But don’t stop there. Getting a data loss policy to help you recover work you’ve done might be smart. Covering the work you haven’t done is prudent too, since unhappy clients sometimes sue for errors and omissions. If something goes sideways and you can’t do any work at all, it’s great to have a business interruption policy that covers loss of income. And if things go sideways abroad, you’ll be glad to have an international liability policy, a non-owned and hired auto liability policy, or an emergency medical evacuation policy, as the case may be.

You get the idea. Insurance is available for just about everything and everyone you can have, use, do, or interact with as a photographer, and you’ll need some of it to be in business. Fortunately, by tailoring the types of coverage you purchase to the kind of photography you do (and finding a provider who can package it for you at a reasonable price), you can avoid being bankrupted by either losses or premium costs.

 

Types of Insurance

EQUIPMENT

What it covers: Gear that you own or rent. Each item you own must be listed in the policy in order to be covered. Make sure to include both photo/video and computer gear. If you use a rental house, you will usually need to provide a certificate of insurance from your insurance provider that covers the full replacement value of rented gear and names the rental house as the Certificate Holder or Loss Payee.

How much you need: A policy that covers the full replacement cost of your gear is best. Some policies pay out only what the insurer determines the lost or damaged gear was worth after depreciation.

The fine print: Make sure your policy covers every cause of equipment loss and damage you might encounter, from theft and accidental damage to weather and environmental conditions. An all-risk policy will cover all causes except for those named as exclusions, whereas a named-risk policy will cover only the causes that are explicitly named in the policy. Also check the locations covered. Worldwide coverage is obviously best. Look for a policy that covers gear stolen from vehicles, too. And use a provider that can supply certificates of insurance quickly.

Look out for: Policy exclusions. These are uses or items that make a loss ineligible for coverage under the policy. Examples include things like shooting near water, with gear mounted to a vehicle, or with a drone.

BUSINESS PERSONAL PROPERTY

What it covers: The contents of your studio or office space, including things like furniture, electronics, set elements, wardrobe items, and props.

How much you need: A policy that covers the full replacement cost of your property is best. Some policies pay out only what the insurer determines the lost or damaged property was worth after depreciation.

The fine print: Business personal property can be covered under its own policy, as part of a commercial property insurance policy that also covers the facility that you own or rent or as part of a business owner’s policy that also includes equipment and liability coverage. Look at different providers to find the best package for your situation.

Look out for: Policy exclusions. These are causes for loss or damage that make property ineligible for coverage under the policy. Flooding is a typical example. You should purchase flood insurance separately if that’s a risk.

 

PROFESSIONAL LIABILITY

What it covers: A dissatisfied client can sue you for “errors and omissions” in the work you produce, which can mean anything from missing a deadline to shooting out of focus to flubbing a key shot. Professional liability insurance will cover the cost of legal fees, settlements, and judgments.

How much you need: $1,000,000 or more. Getting sued can be pricey, even if you win.

The fine print: Coverage is offered with either a “claims-made” or an “occurrence-based” policy. An occurrence-based policy will cover any liability incurred when the policy was active, even if you don’t have the policy anymore when you get sued and have to make the claim. A claims-made policy will only cover a liability if the policy is still active when you make the claim. 

Look out for: Make sure you understand your coverage limits, which can be listed per incident or as a total for all claims.

GENERAL LIABILITY

What it covers: Your legal and court fees, defense costs, settlement, and judgment amounts, and other costs in the event that someone sues you for property damage or bodily injury occurring at your studio or on location, defamation, slander, or libel. Locations and venues may require you to be insured to shoot there.

How much you need: $1,000,000 or more. Again, getting sued can be pricey, even if you win, and locations that request a certificate of insurance will usually require a $1,000,000 policy minimum.

The fine print: Make sure your policy covers the types of locations where you’ll shoot outside of your studio. Also use a provider that can supply certificates of insurance quickly.

Look out for: If you work in international markets, consider an international liability policy. If you have employees or hire independent contractors, you may need worker’s compensation insurance to cover liabilities incurred through the actions of people working for you.

 

BUSINESS INCOME INTERRUPTION

What it covers: Income lost due to an interruption in your ability to do business, as well as costs for temporary relocations and operating costs due to the interruption. The interruption can be an incident such as a blackout, fire, or weather event.

How much you need: The limit of your coverage will be based on an estimate of your future earnings. Your policy should cover up to a year of costs and losses related to a business interruption.

The fine print: Business income interruption insurance generally doesn’t cover income lost due to personal illness or injury. Short-term or long-term disability insurance can be purchased separately.

Look out for: Coinsurance penalties. If you purchase less insurance than your provider determines would be required for you to recover from a total loss—say, if your studio and everything in it was destroyed by a fire—you may not receive full coverage in the event of any claim. Ask about the details on coinsurance penalties before you pay for a policy.

TRAVEL MEDICAL

What it covers: Medical care abroad, where your usual medical insurance can’t be used; and emergency medical evacuation, which generally means a flight home on a plane with medical staff and equipment.

How much you need: This depends on how often you travel for work, where you go, and how much risk of illness or injury you expect to encounter there. Purchasing insurance for each trip as needed can be an affordable route for infrequent travelers. Emergency medical evacuation insurance can be purchased on its own to cover only the most serious situations.

The fine print: Medical evacuation isn’t the same as general evacuation insurance. If you’ll be working in a conflict zone where you might need evacuation for non-medical reasons, look for a general evacuation policy.

Look out for: Policy exclusions. These are conditions that disqualify you for coverage. Things like being a combatant or the victim of a weapon of mass destruction are typical exclusions that you probably don’t have to worry about, but make sure the conditions you expect to encounter aren’t on the list.

 

WORKERS’ COMPENSATION

What it covers: The medical expenses and some part of the lost wages of an employee who is injured while working for you.

How much you need: This will depend on your location and the specifics of your business.

The fine print: Look for a policy that also protects you from lawsuits related to injuries.

Look out for: Workers’ compensation is often required by law. Get up to speed on state and local requirements before hiring anyone or purchasing a policy.

 

NON-OWNED AND HIRED AUTO LIABILITY

What it covers: Auto liability for rented and employee vehicles that you use for work.

How much you need: This type of insurance is very affordable, especially as an addition to a business owner’s policy, so opt for the maximum available.

The fine print: This type of insurance generally covers only liability and not physical damage to vehicles. Make sure physical damage to the vehicles you use is covered by other policies.

Look out for: If an employee rents a vehicle under his or her own name for use on a shoot, has an incident, and gets sued for it, the liability may not be covered. If this might be an issue for you, ask about adding an Employee-Hired Auto endorsement to your policy.

 

Force Majeure

One very serious and timely consideration involves the famous “force majeure” clauses appending most insurance policies. Although at this point COVID-19 may no longer be considered force majeure, you will want to look into how this clause can affect the policy you are purchasing.

Ways to Save

Choosing insurance is always a question of balancing cost with risk. You want to protect yourself from financial disaster without spending more than your budget permits on premiums.  If you’re at high risk for a loss or liability, it may make sense to pay a higher premium with a lower deductible.

There are a few ways you can reduce costs:

Join an association that offers discounted insurance to members. Many offer a range of options, from short-term insurance to packages of different types of insurance.

Purchase short-term insurance. If you can’t afford all the insurance you’d like year-round, you can find inexpensive policies for short periods when you’re on a riskier shoot.

Rent your gear through a peer-to-peer service that lets you purchase insurance with each rental instead of requiring you to have your own policy and insurance certificate.

Look for a Business Owner’s Policy. These policies bundle equipment, general liability, business personal property, and sometimes other types of insurance relevant to photographers in an affordable package.

 

Resources

INSURANCE COMPANIES

If you just need to insure a small amount of gear that you own, you can look into adding it to your renter’s or homeowner’s policy with a rider that lists each item and its value. Beyond that, companies that specialize in insurance for photographers will give you a better deal and packages that meet all of your needs. Here are a few:

TCP & Co.

Insureon

HISCOX

Package Choice

Heffernan Insurance Brokers

Athos Insurance 

 

PHOTOGRAPHERS’ ASSOCIATIONS

Professional associations for photographers often offer insurance packages at discounted rates, and some include certain types of insurance coverage in the cost of membership. Look for an organization geared toward the specific type of photography you do. Here are a few:

American Society of Media Photographers

American Photographic Artists

Professional Photographers of America 

 

SMALL BUSINESS, FREELANCER, AND PROFESSIONAL ASSOCIATIONS

Organizations that are not specifically geared toward photographers may still offer insurance discounts and benefits that will cover some or all of your needs, depending on the type of photography you do. Here are a few associations that offer insurance packages of interest to photographers:

Freelancers Union 

 

PEER-TO-PEER GEAR RENTAL SITES

You’ll usually need to have equipment insurance and present a certificate of insurance in order to rent gear from a rental house. However, peer-to-peer gear rental sites like KitSplit and ShareGrid offer an alternative by allowing you to purchase short-term insurance when paying for the rental. ShareGrid also offers members annual insurance options.

Kitsplit

ShareGrid

 

Further reading:

https://www.pixpa.com/blog/photographer-insurance

https://photographyspark.com/5-types-of-insurance-every-photographer-needs/

The Daily Edit – Snowboarder: Stan Evans


Snowboarder The Magazine


Photographer:
Stan Evans
Editorial Director: Pat Bridges
Editor: Stan Leveille
Photo Editor: Mark Clavin
Art Director: Dwayne Carter
Photo Assistant / BTS Cinematographer: Alex Kavanagh
BTS CInematographer: Myles Messinetti
BTS Editor: Jeff Moustache
Publisher: Micah Abrams
Snow Location Cinematographer: Connor WInton

Heidi: Has this issue been healing or a reckoning for your relationship with the snowboard industry?
Stan: I’ll be frank. I love snowboarding. The freedom to explore, to  be in nature to take pictures as capturing unique moments in time with some amazing people but….  As a Black photographer I’d had a bit of a contentious relationship with the snowboard industry as it was very subversively racist.  In the way they marketed the sport and some of the things that happened to me throughout my career. No matter how many amazing photos I’d shoot there was always somebody there that thought because of the color of my skin I shouldn’t be here. People loved the photos but people didn’t want to hear my opinion so everyday was starting from zero and proving myself all over again. Besides being a middle class black kid I didn’t have family money to fall back on so it was  I think it’s important to view this issue and its creation through that lens.  Ironically that became the theme of the “Black experience” of snowboarding throughout the magazine –  we needed to show both sides of the coin, good and bad.  

What do you hope to share for those in your tracks?
The most difficult part of being first was not having a path. It’s a lot of trial and error and failure to be honest. There’s potholes out there and I probably hit everyone figuring it out but the tough part is the mental game of picking myself up and trying again. I had some good white mentors in high school and college but they can’t help you in navigating racists in a small mountain towns, other competitors talking behind your back about your photos. Marketing managers or team managers low balling you because they only think you are worth this much. Company employees leaving you on the side of a mountain because they don’t want to give you a ride back to the lodge. You have to develop a mental and physical toughness that nothing is going to phase you and you are going to get right back out there the next day and give %110. I want to share anything I can but the biggest thing I can give is perspective because I lived it.  For black people getting into outdoor marketing and for brands trying to earnestly help having my experience is a huge roadmap. Let’s miss those potholes this time around. Smooth the road for the next generation. 

I know you had some reservations, what tipped the scales to say yes?
To be honest It took about 3 weeks of talking before I said yes. To his credit the editor Pat Bridges called and emailed me several times. I revealed several slights I’d had from their editorial staff and in turn their publication in the past which made me adverse to getting involved. In those moments Pat gained some perspective of what it was like being the “only” –  I gave him an earful and he listened. We made a pact to try and right some wrongs with this issue.  Their publisher Micah Abrams also stepped up as I’d worked with him several times over the years and he’s always been amazing to work with. The biggest reservation I had was that David Pecker (the man who buried Trump’s Stormy Daniels story) owns ASC and it troubled me that me working on this issue potentially was putting more money in that guy’s pocket. But if I put my heart and soul into it, would it have a bigger impact than just him profiting? I tend to play the long game these days but on this one I wasn’t sure if I was winning the battle or the war? I had to roll the dice.  

What boundaries and qualifiers did you set in order to move forward?
Snowboarder called first about having my portfolio included as I was the only Black Snowboard photographer but I pressed them as to who was overseeing production, we all saw a glaring hole in credibility. They had Dwayne Carter who is black as Art Director in editorial staff but his background is mainly skateboarding really no one to guide the ship to the black “snowboard” experience with a print production background. After some discussion they hired me to consult in the capacity of Contributing Editor.   Within that I shifted the narrative from just showcasing “Black Professional Snowboarders” to how “Black Culture” has contributed to snowboarding? Once we turned that corner we were off to the races.  I helped develop the well, posed the idea of creating a timeline of Black history within Snowboarding similar to Fast Company infographics, we made a selection of creators that contributed to the industry, (team managers, designers, reps, shop employees)  I advised some of the creators on their messaging and I layed out my portfolio. I delivered the basic template to Dwayne via  Indesign and he made it prettier with room for my extended captions.  Once most of those wheels were set in motion it became fairly obvious that I should write the opening oped as well. Stan (their editor) suggested it as a way to pass the mic and as he usually opens the issue with his Column “Stan’s World”  It was an ironically fitting swap. Specifically they paid Cover Shoot expenses, word rate, portfolio and consult time. My mantra is hire Black, let us create, pay us what we are worth. Snowboarder Mag followed through on that promise. It empowered ALL the contributors black, white, male, female, straight or gay and instead of anyone holding back for fear of judgement, everyone gave their all.  That’s why the issue was so profound.  

How did the pre-production of this issue help authentic stories come alive and how did you develop trust and community?
I think all of the riders had a personal relationship with the editor Stan Leveille. They all trusted him to give them a safe space to express themselves. Their staff is talented and I’m a huge believer in if you have talented people let them do their jobs. I gave them this analogy. “ You guys are driving the car, I’m just riding along to navigate and help keep you out of the ditch” One thing I did before agreeing to the magazine was have a zoom call with most of the professional riders featured. Most knew me and my history and felt more comfortable with the issue and  telling their stories if I was actually in the building making sure there were no missteps.

How did they editorially make space?
Snowboarder pooled the advertising to the front of the book (the first 4 pages) with simply a logo from each advertiser freeing up room for more Black voices to speak within the volume. It showed a deep commitment from Pat to get each of the advertisers to set aside their products for an issue to tell stories that needed to be told. It allowed for so many voices that don’t get a chance to share their story for a moment in the spotlight. 

How will this issue help move things forward in an actionable way?
At the end of the issue they also showcased several nonprofits that work with marginalized communities to get them involved in snowboarding which I found highly important as they highlighted resources for people to get involved in continuing the work. 

How did the issue come together, how many years of work did you look through?
The editor and photo editor went through archives of my past work which ranged past 20 years and I went to the office to shoot the cover, sit in on production,  review copy and art direction with the editorial staff. Originally the mag was going to  be in 2nd issue with an October release but they moved to the first issue which sped up my timeline line. I had 3 weeks to complete my work while working on 3 other photo / video shoots simultaneously. So it was a push. I didn’t sleep much that month. 

What was the biggest hurdle to overcome in creating this issue?
There was a lot of reconciliation, sharing of responsibility and effort to get things right. Beyond being proud of the mag I was proud of how the staff approached it.  They insured and created a safe space for me to do my thing (not to say there weren’t a few head butting moments) but for the most part, everyone came together to make something great. 

What are some emotions that come up when you think about the title of “Only Black Man in Alaska?”
The “Only Black Man In Alaska” is a play on stereotypes. Whenever I tell someone I grew up in Alaska inevitably they go for the (drumroll please) “You must be the only Black Man in Alaska?” joke. I figure at this point I might as well own it. I loved growing up in Alaska. Moving there as a young child literally changed my life. So I felt it was an appropriate title for BTS on the shoot and my past.  For the cover shoot I suggested we have a BTS video team just covering the shoot process. This was a once in lifetime moment  having the first black professional snowboarder shot by the first black professional snowboard photographer. We should have it on video for posterity. The interview came  about spur of the moment.   Their editor Stan Leveille actually came through with some poignant questions for me and we shot it one take.  

Featured Promo – Catherine Losing

Catherine Losing

Who printed it?
I was super trashy and went through Vistaprint.

Who designed it?
I did.

Tell me about the images?
They are my favourite images from my portfolio over the past 3 years. A combination of editorial, personal projects, and commissions for names such as Vogue and MoMA. I’m always keen to include technical examples of my still life work with a variety of products as this is important to my commercial clients. However, I like to balance it out with more fun and creative shots as I often get hired to put my own spin on commissions.

How many did you make?
Only 10. I’ve been super selective about who I’ve sent them to, just a few art directors and creative producers at ad agencies, and you!

How many times a year do you send out promos?
I’ve never done a promo before. It’s a result of my London photography rep closing down and Covid. I’m usually lugging my portfolio around London meeting people at agencies face to face. I thought mailing out a mini-portfolio could be a good way to bridge the gap.

Do you think printed promos are effective for marketing your work?
Yes, I’ve only sent out 6 so far and had 3 advertising enquiries.

This Week in Photography: Creepy in Context

 

The high clouds came in this week.

For the first time in Autumn.

 

It means the November rains and snows are nearly upon us.

As we’re in a drought here in Northern New Mexico, and there is a fire on the other side of the mountains, it’s good that the moisture is finally coming.

It makes much more sense, seasonally, to have the cold and the wet and the brown.

Gray skies, so rare during the year, make sense in November, and as I write this on the back-side of October, (on a Thursday as usual,) bad weather “seems” more right than the extended-Summer we’ve been having all month.

It’s been very climate-changey, all this warm weather and blue skies.

Certain things make sense in our bones, in the deep reptilian part of our brains, because it has always been thus.

I think humans have always been creeped out by the end of October, Halloween, the leaves just dropped, the trees scraggly all of a sudden, and it seems like the ghosts are around the corner.

Boo!

Right?

The Day of the Dead in Mexican culture is at the same time, when the spirit world and the world of the living can almost touch.

So I won’t be surprised if it’s misty and cold on Halloween this year.

The harvest palette, all warm colors, disappearing: the yellows and oranges and ochres.

Because today’s zine makes me think of Halloween, in the best possible way, making it the perfect thing to review.

Stella Kramer wrote not too long ago, offering to send along her zine, “Stellazine,” and I had a gut feeling it was the one to pull off the stack.

Open it up, and in a hand written note, Stella says she wants to “put more eyes on work that I think is singular and worth being seen.”

The cover says “Still Life” by Giovanni Savino, with white on orange, and then a round sticker added to the upper left hand corner reads “STELLAZINE.”

Open it up, and the first page says 001, which reads as page one, but also maybe the first of its kind in a new series of STELLAZINES?

Stella writes, “No coronavirus. No quarantine or isolation. This is timeless; photography that isn’t tied to anything but itself, the photographer and the viewer.”

And the short statement goes on to say we’ll be seeing a mix of two projects that she brought together for this volume.

“I love how everyone’s eyes are closed,” she writes, “as if they are dreaming about what they just read.”

Well, that’s one way to look at it.

Another is that these people look like maybe they’re dead?

And the colors!

(Orange and black, like the permanent marker on the pumpkin near my front door.)

So Halloween that my autumn-craving bones started shaking from within my flesh.

Charlie Brown may have gotten booted off the networks, (only saw the headline, didn’t click the link,) but this can come back off my bookshelf any year at this time.

The second image spread is the weakest, for some reason, so I felt a tiny let-down after the very strong opening, but then the wooden arm, and the next page features a boy with his eyes closed, and a very sharp knife cutting into a book, on the page beside.

And then nails and snakes! And tooth picks and clamps!

The sense of menace becomes overt, and why are everyone’s eyes closed?

Then two young African American girls with big pigtails, on consecutive pages, and I think of photos of victims of church bombings in the 60’s.

Or girls who died of typhoid or something curable, but nobody had the money to buy the medicine.

I’m sure these girls are alive and well, (IRL,) and were likely photographed in contemporary times, but in context with these old books, and torture devices, (and the wooden arm!) the creepy vibe envelops any and all things inside.

(As a thought experiment, I just opened the zine again, and looked at those two images in particular. If you skip the entire narrative, I can see the young women as strong, determined, and alive. But even then, the sense of the images not being contemporary is so strong.)

You turn the pages and there are no horizons.

No places to breathe.

And with no people looking back at you, no respite in friendly eyes, you keep turning the pages until the end, hoping for a break, but it never comes.

The ladies on the last pages look like they were killed many many decades ago, and then we’re only being introduced to their murder file pics now, after they’ve been unearthed by some hungry new cop looking to make a name for himself on cold cases.

Or maybe I just need to look past the orange and black color scheme, and the old-film aesthetic, and the old time styling.

Maybe these are two African-American women, shot in 2020, dreaming of a more equitable society?

Or a safer tomorrow?

Maybe it has nothing to do with darkness or demons?

Context is a funny thing, because as important as it is, it’s also highly subjective.

Happy Halloween.

To learn more about Stellazine click here

 

If you’d like to submit a book for potential review, please contact me directly at jonathanblaustein@gmail.com. We are particularly interested in books by women, and artists of color, so we may maintain a balanced program. 

The Art of the Personal Project: Kremer Johnson

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Kremer Johnson

I grew up in a house where my parents worked with their hands.  Both had regular jobs, but each had a side business that they ran out of the house to make extra money.  My mom had an upholstery shop in our basement, and my dad did engine & auto bodywork in the garage.  There was constantly something being crafted around me.

Despite my parents’ best efforts to involve me, that genetic code apparently skips a generation & the skill sets never stuck.  I did, however, learn a healthy respect for the skills & maintain a proper appreciation for a well-crafted final product.  As the project was forming, it was great to have a business partner who was on board to grow this project with more creators.

Living in a largely digital world where most things are mass-produced and available for delivery to your door at a moment’s notice that level of care & craftsmanship seems to be in short older today.  This series celebrates the makers & creators who still take the time & care to create custom goods by hand.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

The Daily Edit – Photographers Without Borders

Photographers Without Borders

CEO + Founder: Danielle Da Silva
Photographer: Keri Oberly

Photographers Without Borders will be talking with photographer Keri Oberly about standing in solidarity with the Gwich’in, her work with Patagonia, activism, and why she believes investing in people, relationships, and grassroots movements are going to save us. Tune in Tuesday, October 20th 10:00 am EST for the chat with Keri and CEO/photographer Danielle Da Silva.

Tickets are ‘pay what you can’ upon purchase, and all funds will go directly to support accessibility for our Storytelling School: Online program, specifically sponsoring BIPOC, Disabled, and LGBTQ+ individuals. Storytelling School: Online is an interactive online workshop to provide photographers with the tools and strategies to harness the power of storytelling and pivot their work online.

Photographers Without Borders is a collective of storytellers comprised of creatives coming together to support their community partners on volunteer assignments and inspire new generations of storytellers through PWB School and  other initiatives and resources.

Their mission is to make storytelling more accessible for communities around the world who are contributing to the 17 UN Sustainable Development Goals and UNDRIP.  Classes are taught by CEO & Founder, Danielle Da Silva, photographers will learn how to use the power of storytelling to shift online – a critical skill in today’s uncertain times.

Bob Gilbert stands with his grandson, Victor, while looking for moose along the Junjik River outside Vashrąįį K’ǫǫ. The Gwich’in fear for the future of their children and grandchildren, if the Arctic National Wildlife Refuge is opened to oil and gas development, they believe it will threaten the very existence and identity of their people. To the Gwich’in, wilderness is not luxury; it is a way of life.
In late summer, the Porcupine Caribou Herd migrates toward Northwest Canada for the winter. The herd has the longest land migration route of any land mammal on Earth, migrating over 1,500 miles a year between their winter range and the calving grounds on the coastal plains of the Arctic National Wildlife Refuge. The Gwich’in call the coastal plains “Iizhik Gwats’an Gwandaii Goodlit” (The Sacred Place Where Life Begins). They treat the animals and land with reverence, because without them, they would not survive.

Kelly Fields hangs strips of caribou for dry meat in her cache in Gwichyaa Zheh (Fort Yukon), Alaska. The caribou was sent down by a family member in Vashrąįį K’ǫǫ. Today, the Porcupine Caribou Herd only migrates through two of the fifteen Gwich’in villages. Many families will send caribou to family and friends in villages that don’t see caribou anymore.
The Trans-Alaska Pipeline, an 800-mile pipeline that transports oil from Prudhoe Bay to Valdez, Alaska. The third richest state in the country, Alaska depends on one industry to fund its state spending, oil and gas. Since the price of oil has fallen considerably in recent years, the state is currently facing a $2.5 billion deficit. Republicans have been proposing to open the Arctic National Wildlife Refuge to oil and gas development for decades. Each time it has come close it was denied by Democrats or vetoed by President Clinton. With a Republican held House and Senate, Senator Lisa Murkowski snuck into the tax bill, that President Trump signed into law, the opening of the Arctic National Wildlife Refuge for industrial development. Aggressive steps have since been taken to fast track development; seismic testing is scheduled to start this winter. The U.S. Geological Survey estimates the proposed drilling area contains 10.4 billion barrels of recoverable oil, an amount that will not have a large impact on world oil prices.
Portraits of Gwich’in and their allies by photographer Keri Oberly.

 

Featured Promo – Ryan Duclos

Ryan Duclos

Who printed it?
Moo.com

Who designed it?
I designed the cards with help from my partner.

Tell me about the images?
I’ll start in the order that is posted on IG. The first image is a self-portrait I took in the Alaskan tundra on a 2-week moose hunt that I documented. The second image is a shot of our guide in Valdez Alaska on a 1-week Heli-snowbaord trip with Valdez Heli-Guides. The third image is the 2020 APA First place awards for Sports/Adventure. This was shot in the backcountry at Mt. Baker ski area. The peak in the background is Mt. Shuksan. One of my most favorite places on earth. The fourth image is of my good friend and pro snowboarder Johnny in the backcountry of Mt. Baker Skin area. The fifth image is a shot of our helicopter on a helicopter snowboard trip in the Canadian Rockies. The sixth and final image is of Mt.Hess and Mt. Dorothy in the Alaska Mountain Range. Both mountains sit at 11 thousand feet.

How many did you make?
I made 200. There are 4 different sets with 5 cards per set.

How many times a year do you send out promos?
I try and send out a new mailer twice a year. But to add to the mail out marketing, I started a monthly zine that I email out. The zine has new content that I shoot the month prior. This way clients can see new work and I stay on their minds constantly.

Do you think printed promos are effective for marketing your work?
I do feel that printed materials are effective marketing pieces. More now than ever. I have had a great response this year over previous years.

This Week in Photography: Enduring Humanity

 

Have you ever heard of Neal Stephenson?

The writer?

Dude is super-famous in geek culture, for having written a very predictive sci-fi screed called “Snow Crash,” in the early 90’s, which laid out much of what has come since.

Virtual reality, Google Earth, viral information, Evangelical cult religions, actual viruses, the rise of corporations more powerful than governments.

It’s all in there, along with a rip-roaring story, and a bunch of meta-criticism that would make Charlie Kaufman beg for mercy. (Like naming his hero/protagonist Hiro Protagonist.)

I bring this up, because five years ago, he wrote another book that feels like it could end up being predictive one day: “Seveneves.”

The majority of the time I was reading it, I thought the title all-one-word, pronounced seven-eh-vehs, with no long e’s.

But I was wrong.

It was really Seven Eves, with the second word being the name of Earth’s first woman, taken from the rib bones of Earth’s first man, if the Jewish Torah is to be believed. (And then Christianity was built upon that tale as well.)

Spoiler Alert, I bring this up because the book’s premise was that an asteroid broke the Moon, and once some fancy math was done, scientists realized the Moon would soon disintegrate into an endless supply of mini-rocks, which would rain down on Earth, destroying all life as we know it.

(That’s not the spoiler part, because it happens in the beginning of the book.)

No, I’m going to ruin the ending for you.

The entire plot revolves around some humans attempting to re-build life in space, so the world can be repopulated up there, (by seven eves and some artificial insemination,) and then the descendants can come back to Earth many generations later, once it’s safe again.

Against all odds, they succeed, and after a big time-jump in the book’s last section, when human-like creatures do come back to Earth, having evolved in strange ways due to some CRISPR-like genetic manipulation, they find a massive surprise.

Two other groups of humans lasted through the Apocalypse, one by living underwater for millennia, the other by tunneling deep into the Earth.

(Where they created a culture in which some people could breed, and others not, because of the limited air supply in their closed-loop-underground society.)

The book ends with the three strands of now-mutated humans meeting up in some frozen tundra, far from everything.

People standing on ground not fit for human society, but then again, they were no longer human society, as we know it.

My point today, if you haven’t sussed it out yet, is that the survival instinct is deep within us.

We make fun of cockroaches, rats and bats, but we are a similar type of creature, even if we smell better, look prettier, and have the capacity to create and appreciate beauty.

(Seriously, if a rat ever paints the Sistine Chapel, I’ll be the first to give props. Or if Remy from “Ratatouille” ever comes to life, all Patton Oswalt humor and amazing cooking skills, I will eat my hat. Highly Suspect!!!)

 

 

I’m not a self-hating human, but today I’m on my rant for a reason.

I just looked at “Chukotka,” a sleek, slim, excellent new book by Kiliii Yuyan, published by Kris Graves Projects in NYC, and I’m down to discuss.

Kiliii’s work has been featured in the blog before, as I published some of his Arctic documentary photography after a photo festival a few years ago, and then we hung out at a very-fun, late-night party in Portland last year.

(You know, back when people went places, crammed into small hotel suites, and passed vape pens back and forth with impunity. Shout out to Kris for hosting the party.)

As usual, when I share a book from an artist I know personally, it never makes the cut if it’s not good enough.

This one is filled with creepy-uncomfortable-cool photographs, but also succeeds in doing the one thing I love to share with you in a photo book: it shows us something we have never seen before.

Kiliii is an indigenous person, and I swear I had no plan to show his work this week, during a holiday to celebrate his people, now that we no longer genuflect at the genocidal remains of Cristoforo Colombo. (That was his real name: look it up.)

He’s spent a ton of time up in the Arctic before, and knows his way around. And I’ve certainly seen work from Alaska, Canada, Greenland and Iceland.

But this book is built upon photographs taken in the Russian region that gives the book its name, as it’s only 3 miles across the Bering Sea. (I guess Sarah Palin wasn’t wrong about everything. Almost everything, but not everything.)

The place is populated by a half Siberian indigenous population, (the ancestors of our Native Americans,) and half ethnic Russians, because like the Han sending citizens to Xinjiang, the Soviets also liked their own to live across their Empire.

There’s not much I can say about the pictures that they won’t say for themselves.

Polar bears, walruses, wolves, puffins, poor people, and lots of bones.

I might not want to go there in person, even in a world in which travel was possible, but the book lets us go there virtually.

(Who needs Oculus when you have a photo books?)

But there is one part of the well-written opening essay that I’d like to share, as it makes my opening even more relevant.

Kiliii tells us the mantra of the Arctic: “The resilient will endure.”

I somehow managed to avoid writing about ACB and the Orange one this week, even with the election getting so close, and the Republicans on the verge of sealing judicial power for a generation.

You know all that is happening, and I’ll be lucky if you stop scrolling through the NYT, WaPo, Reuters, the WSJ, Facebook, and Twitter long enough to read this column.

You’re well aware of the stakes of the 2020 US Election, even if you’re reading this in Moscow.

(Я плохо говорю по русски.)

So instead of focusing on that, think about the mantra of the people who live tougher lives than we’ll ever really understand.

The resilient will endure.

Think on that.

To purchase “Chukotka,” click here

If you’d like to submit a book for potential review, please contact me directly at jonathanblaustein@gmail.com. We are particularly interested in books by women, and artists of color, so we may maintain a balanced program. 

The Art of the Personal Project: Jeff Lipsky

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.

 

Today’s featured artist: Jeff Lipsky

It was back in 2015 when I was on assignment for Outside Magazine where I first got the inspiration to do the father son personal project. The job was to shoot the best-selling author Norman Ollestad and his son Noah surfing together. Ollelstad’s book “Crazy for the Storm” was a true survival/ plane crash story with a father son relationship. I wanted to capture Norman’s passion of surfing and how he passed it to his son like his father had done to him. Not an easy thing to get. What is that exact moment that conveys that feeling? I was hooked.

After that assignment I decided to keep going. While shooting the late Chris Cornell’s album “Higher Truth” I had the chance capture him sharing his passion for playing the guitar with his son. It’s continued with an artist, golfer, writer, skater, and wine maker. Being a dad myself of two boys and girl I continually look for those inspirations. A dad and daughter project is currently in the works!

 

 

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram
Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it. And that is what I do with decades of agency and in-house experience.

 

Expert Advice: Photographer Scams

Varun Raghupathi, Wonderful Machine

Online scams are nothing new. These days, as schemes get more and more elaborate, it seems that anyone can fall victim, and photographers are no exception.

In recent weeks, several of our members received emails containing what looked like an interesting assignment. The sender, purportedly an editor named “Jack Moss” from anothermag.com, found the photographers on Wonderful Machine and asked them to produce a fashion shoot. But some details did not quite add up and, one after the other, the photographers started forwarding these emails to us.

We are sharing all the details here to help photographers stay alert and protect themselves against similar scams in the future. This is what the inital email sent to the photographers looked like, provided by Francis Hills:

EA Photographer Scam Jack Moss Fake Email Drop Shadow
The scam email sent to Francis Hills. The scammer sent this email to at least four WM member photographers.

Fake assignments

“I’m Jack, a beauty, fashion and lifestyle writer and editor at anothermag.com, a subsidiary of Dazed media and Dazed digital,” read the initial email. “I saw your profile on wonderfulmachine.com which led me to some of your work online and after going through your portfolio, I would like to learn more about your services.”

Jack, not exactly the world’s foremost expert on comma usage, was inviting his prospects to “concept, shoot, and produce 36 images, featuring 3 models.” The scammer also mentioned that “you will be required to work with a company recommended hair/makeup artist and a wardrobe stylist, and bring a smart, fun approach and distinct style.” Here’s part of the PDF he sent to the photographers:

EA Photographer Scam AnOther Mag Fake PDF
Part of the fake job description PDF sent by the scammer to photographers.

The scammer offered $3,500 in photographer compensation — $1,500 upfront and $2,000 after the shoot — while earmarking $9,500 for the total shoot budget (to include talent fees). The client would supply the wardrobe. Additionally, the photographer would hold the full image rights and said images would be posted as editorial content on AnOther Mag’s website for a year.

Seems legit, right? Well, as we started reading carefully, several red flags appeared:

  • The email came from a Gmail address. If it were a real assignment, it would likely come from a Dazed or AnOther Mag email address.
  • The real Jack Moss is not only a Digital Features Editor for AnOther Magazine, he holds the same role for Another Man Magazine. The email signature for the fake Jack Moss did not mention this.
  • The project description, which was attached to the email, was not on Dazed or AnOther Mag letterhead. In fact, the PDF itself is quite plain, which usually isn’t the case when a real client comes calling.
  • There were several typos and syntax errors in both the email and the project description. A fair number of scammers are not from the U.S. and therefore struggle with English. Adam Lerner, one of the targeted photographers, mentioned that things felt “off” the whole time. To cover his bases, he set up a chat with the client to discuss the assignment and received a call out of East Hampton, New York from the number 631-731-6280.
    • During the talk, Adam noted, “he had answers to all my questions despite being completely flat in his demeanor. No enthusiasm. And a very thick accent that sounded West African. I didn’t really get too bothered by that because people in fashion tend to be from everywhere, but I also wasn’t completely re-assured to the legitimacy of this shoot after the call.” So, while the accent and grammatical errors might not be enough on their own to prove things aren’t up to snuff, they can add up to a scam if combined with other red flags, like the ones discussed here. 

In the 12 years Wonderful Machine has been in business, this is the 4th or 5th time this has happened. After doing some research, we learned that fake assignments are some of the most common scams used against creatives. In this case — as with most others — our members were cautious and did not choose to accept the offer. What would happen if they took the gig?

If accounts of previous such scams can serve as an indication, the photographer would most likely receive a check from the “client.” This check would include the payment for their fee, as well as for the talent. The sender would then ask the photographer to deposit the check into their account and promptly send a payment to the talent agency (or another service needed to prepare for the shoot). If the photographer followed these directions, their bank would initially accept the original check, after which the photographer would dutifully send their check to the talent agency. So far, so good.

Except the agency would not be legitimate — it would be associated with the scammer. In the meantime, the photographer’s bank would discover the cashier check was also fake and it would bounce. By that time, the money has already been sent, and the editor is nowhere in sight. Goodbye fee! Goodbye contract! Goodbye gig! Here’s what that check would look like, via Jon Morgan:

EA Photographer Scam Jon Morgan Fake Check

As you can see, the scammer sent Jon $7,500 to cover his upfront fee ($1,500) and the talent compensation ($6,000). The final $2,000 would be given to Jon after the work was done, bringing the total to the $9,500 mentioned in the brief.

How to protect yourself

It’s only natural for freelance photographers who are trying to market their business to share information about themselves and their work with as many people as possible. This, of course, includes strangers.

The internet provides countless legitimate business opportunities, but it’s important to be aware of the risks. Here are some precautions that can help photographers protect themselves against scams:

  • When considering assignments from people with whom you have never worked before, ask a lot of questions. Where is the shoot taking place? When? Who else is working on it? If you do not receive sufficient information, it should raise a flag. And if you do? Verify that information using Google and LinkedIn.
  • Be skeptical of the example images used in mood boads. Akilah Townsend, another photographer who got an email from “Jack,” figured out it was a scam in part because “the images he used weren’t tasteful, in my opinion. They didn’t look like what AnOther Mag would produce.” While subpar imagery might not be strong enough evidence on its own, it definitely counts as a red flag. Akilah continued to follow up, noting the gmail address was weird and doing some research online to get to the bottom of things.
    • She said the final nail in the coffin was when the scammer “signed an email with a different editor’s name” — Akilah googled that name and found out that person, Ethan D’spain, was at a different magazine. “My agent asked who the other person was and [“Jack”] claimed it was his friend helping with the project,” Akilah said. “Too many fishy things.” Here’s that second email the scammer sent to Akilah and her agent, Candace. Note the misspelling of “D’spain:”
EA Photographer Scam Fake Follow Up Email
A follow up email sent to Akilah by the scammer, who mistakenly signed off with a different name than he originally used.
  • If the potential scammer is using the name of a real creative, email that person to confirm it’s not them. For example, Francis Hills reached out to the actual Jack Moss, who quickly replied by saying he did not send the initial email.
  • Read everything carefully, paying attention to grammar, spelling, punctuation.
  • If something looks weird, paste fragments into Google and see whether anyone else has received a similar message. Scammers are too busy to write unique letters to each individual they are attempting to scam. Yes, they do copy and paste — especially if English is not their first language! So, check if anybody shared anything on a blog or some online forum. Are there any company reviews coming up?
  • Call the phone numbers they provide and try to talk to people. If the phone number doesn’t seem right, call the main phone number for that company and ask for that person. If they do not answer, or insist on communicating via e-mail only, it definitely is a warning sign as well. You can also vet names and numbers by visiting Unknown Phoneor ICANN lookup.
  • If you suspect you are a target, ignore the e-mail and do not engage the individual. Instead, report the case to the Federal Trade Commission by calling their hotline 877-FTC-HELP (877-382-4357) or filing an online complaint on their website. You can also visit the Federal Bureau of Investigation’s Internet Fraud Complaint Center.

Last but not least, share your story – write on your blog, post on social media, talk to other photographers. There is no better way to combat scammers than to publicize what they do and make other people aware of their tricks. The reason we were able to publish this piece is because of how proactive our members were in getting this scam on our radar.

To that end, thank you to Francis Hills, Adam Lerner, Jon Morgan, and Akilah Townsend for telling us about this scam and how they figured out it wasn’t a real shoot. While it’s always a letdown to realize a potential job is actually a scam, it sure beats having your bank account information fall into the wrong hands!

To learn more about photographer scams, read:

Think you’ve been a victim of a scam? Please contact Wonderful Machine by emailing us or calling us at 610 260 0200.

The Daily Edit – Modern Huntsman: Field Outrider

Wild PlacesMystery Ranch: To the ends of the earth and back, there are some amazing places out there, and we want to see them. Whether hunting, hiking, climbing, fishing, or just exploring with your dog, it’s often about being in the right place at the right time. Show us those moments in some of the wild places you’ve found.

Wildlife – Vortex – Fur, feathers, fins or fangs, we constantly draw inspiration from the wildlife around us, and leave us with unforgettable memories and lessons learned. Show us the moments of your closest encounters, narrow misses, or moments of connection.

The Pursuit the process of hunting – First Lite – Hunting is a process that sometimes yields a result, but it is the act of pursuing wild game that takes us to amazing places, tests our limits, and teaches us lessons. Show us your process of pursuing game, whether on land, sea or otherwise. The journey is the destination.

Harvest Hunting, fishing, agricultural – EPIC: Food gathered from the land. This could be wild game, fish, foraging, agricultural, or even viticultural. Food brings us together, and we want to see your interpretation of this.

Western Tecovas: Many have a fascination with the idea of “The West,” and while much of it lives in tall tales, legends, or days gone, some still live it everyday. Show us your version of what western means, whether past, present, or uncertain future.

Emerging – Less than 2 years of professional experience: Whether you’re a student or just getting started with less than two years of experience, we want to see your best work. While it doesn’t have to be one of the above categories, it would certainly be relevant to stick to them.

 

Art (paintings, illustration, mixed media, etc) – There are so many talented artists out there, but we’d like to see more of them. Whether painting, illustration, mixed media, digital art, or something else, we’d like to see it. While you don’t have to stick to the other category prompts, it certainly helps to keep it relevant to an outdoors theme.

Portraiture: Whether stranger from a faraway land, or a neighbor with an interesting past, we want to see the most interesting characters you’ve come across in your ventures. There is so much emotion and story that can be conveyed in a single portrait, and it’s an interesting exercise to try and read their emotions, intentions, and even their story. We want to see some storied faces and individuals here.

Audience Choice – our judges will pick 5 finalists from the entire pool, and we’ll give our audience/followers a chance to vote on who they want to win. We’ll be awarding the top 3 picks.

Modern Huntsman

Field Outrider
CEO + Editor in Chief: Tyler Sharp
Creative Director: Tito West

People often raise their eyebrows at photo contests, this one is different, this one is worth entering. You can submit your archival or current work in more than one of these unique categories. Field Outrider is offering more than acknowledgement, it’s an opportunity to also win paid assignments, have your work published in their beautifully printed magazine along with one on one portfolio reviews. In terms of judging contests there is nothing more exciting then to be surprised by an emerging photographer or someone who has a passion for the craft. Most professionals have every waking moment occupied with calls and screen time, work, child care; realize this is an opportunity to get your work in front of a broad range of people wanting to give back to the photo/creative community they believe in.

Featured Promo – Jackie Dives

Jackie Dives

Who printed it?
East Van Graphics in Vancouver, B.C., which is where I am based.

Who designed it?
I did most of the layout design but my designer, Alicia Carvalho made it all happen.

Tell me about the images?
The images were all taken during the first three months of the recommended quarantine in British Columbia. I was living alone and spent most of the time in my apartment with my cat. Taking photographs is a tool for me to cope with whatever is happening in my life so it just made sense for me to keep taking photos, even if it was just the mundanity of living during that weird time. I find photography to be incredibly healing, and it has helped me deal with a lot of things over the years. The other books I made this year included a book about my solo cycling trip across South Korea, and my choice not to become a mother.

How many did you make?
100

How many times a year do you send out promos?
It’s pretty random. In 2020 I made 3 of these book/zine things and only sent them to very select people. I usually sell them through Instagram and my website as well. Before that, I have only sent out paper promos two other times.

Do you think printed promos are effective for marketing your work?
My personal experience is that the promos I have made have not brought me any work. I’m not entirely sure why. It could be that I’m sending them to the wrong people or that they aren’t very good. I don’t know!

This Week in Photography: The Power of Tradition

 

“Like nightmares appearing one after the other, these new realities bruised my body and soul, leaving me feeling as if I had taken a severe beating.”

Yukari Chikura, 2020

 

 

I used to work for Bobby Flay.

A long time ago.

I waited tables at his now-shuttered restaurant, Bolo, and was hired the day after it received a 3-star review from the NYT. (Even though it had been open for years by that point.)

The positive press turned the joint into a mad-house, with long-time New Yorkers battling each other for reservations, and tourists lining up as well. (Since Chef was already a significant television personality.)

Photo: Getty Images, Carmen Lopez and AJ Wilhelm

 

The restaurant was extremely well-run, and it turned out to be the most important job I ever had, as I learned some valuable life lessons, like humility, and the value of grueling work.

Ironically, during my time there, another television chef, Rocco DiSpirito, opened up a restaurant across the street, as the premise of a reality show called “The Restaurant,” and it went about as well as you might imagine. (Lots of drama, little success, ending with lawsuits and injunctions.)

Even now, I have vivid memories of Rocco leaning suggestively against his Vespa, out on the street, almost begging for Instagram to be invented, (in 2003,) so that people could take his picture and immediately share the images with the world. (#Rocco2003)

I was reminded of that this morning, having watched the opening of a funny episode of “Beat Bobby Flay” on TV last night, right before bed. (It’s become our pre-sleep Quarantine ritual. Thanks, Boss!)

The premise of the show is simple, as two chefs battle each other, cooking with the ingredient of Bobby’s choice, (in 20 minutes,) and the the winner gets to go up against Bobby, with the dish of his or her choice, for 45 minutes.

(No shock: Bobby almost always wins. Dude has skills.)

In this particular episode, a Neapolitan pizza chef, FROM NAPLES, was battling a generic-white-American-accented American, who was also trained in making pizza in the Naples style.

It was a classic set-up, as how on Earth could a milquetoast-sounding American beat a fucking guy from Naples, who was a third generation pizza chef?

Big surprise, the proper Neapolitan won, and the ersatz-version had to go home early.

I’m not bagging on my country, (which I’ve done many times lately,) what with our current President deciding he’d rather be a dictator than allow our democratic tradition to continue, if he can’t win. (And the psychotic, anti-democratic tweets this week by Republican Senator Mike Lee suggest Trump is not alone in this belief.)

No, I’m not hating on the USA.

Rather, I’m suggesting that even though we are a young country, made up of immigrants (and former slaves) from other parts of the world, we can still see the value of history.

Of tradition.

Of passing stories and rituals along, across the generations, so that people dance, sing, fast, or meditate, all because their ancestors did so.

Hell, one of the main reasons I live in Taos is because I was so enraptured by the Taos Pueblo Christmas Eve celebration as a youth, in which bonfires reach to the sky, the Pueblo residents chant and sing, and the entire community comes together for one night.

And the only time I ever visited Israel, as a young person, I felt the lives of my ancient ancestors calling to me from the building stones in the Old City of Jerusalem. (That’s a memory I haven’t conjured in forever.)

Why am I on about tradition today?

What brings about this bout of nostalgia? (Other than it’s fun to mock Rocco DiSpirito?)

I’m glad you asked.

Today, I just put down the exquisite, perfectly built “Zaido,” by Yukari Chikura, recently published by Steidl, and I feel as if I’m in a trance.

(Though that could be because I slept poorly last night, and am hopped-up on three forms of strong caffeine.)

I once met Yukari at a photo festival years ago, and she was very gracious, so you could say I’m a fan.

I’ve also studied Japanese martial arts before, and admitted to a group of students just the other day that two of my seminal images were inspired by Hokusai, so I’ll share them here today.

 

“one dollar’s worth of Shurfine flour”

Perhaps I’m not so different from that American chef, desperate to be an amazing Pizzaiolo?

(I also love elements of Italian, Chinese, Dutch, French, Spanish, Mexican, African-American and English cultures, so I’m an equal opportunity appropriator.)

That said, I think anyone would love this book, and as it’s already generated a lot of press, I’m jumping on the bandwagon.

Steidl has proven to me many times that their print quality and craftsmanship are second to none, and that’s certainly the case here. (Even when you open the box, there is a note giving props to the book packer. In this case, a man named Timo.)

Next, you’re met with an insert that features what appears to be a map, and a booklet that tells the folk tale of a young couple who find wealth and fortune when a god smiles upon them, directing they make a home near a spring filled with sake. (Thanks to a helpful dragonfly as well.)

The story ends by telling us a shrine was eventually built there, and a ceremony derived, called Zaido, so we now understand our title.

(Context delivered.)

We move on to these glowing silver end pages, within the book, and then the slow build-up of a snowy, mountain scene on velum paper.

Did I mention that Haruki Murakami is my favorite writer, and I’ve dreamt of visiting Hokkaido, standing stock still in a frozen field, surrounded by a quiet so rich it feels like something from another dimension?

All those emotions pop up quickly, looking at this book, so steeped in tradition and generations of reverence.

The photographic portion of the book progresses as you might imagine, with landscapes interspersed with some portraits, and documents of the rituals.

If I were to give any critical feedback at all, (not to be a hater,) I think I might have trimmed the edit just a touch, so that all the photos packed an equal punch.

At one point, looking at the empty space, I was reminded of the Fukushima exclusionary zone, where no one lives, due to the radiation from the 2011 earthquake, Tsunami and nuclear meltdown. (One of my aforementioned images was also inspired by that event, and I’ll include it here, to honor the dead.)

“The Great Wave”

At one point, a blank, white piece of board is included, and I stopped flipping, during which time I discovered that an image of paper ribbons included a real one, which had been attached to the book-page.

Adding the divider, which forced the pause, was such a thoughtful gesture.

Like I said, this is a book that is impossible not to like.

It makes one appreciate the “Jiro Dreams of Sushi” pursuit of perfection for which Japanese culture is rightly known.

(Even if my Aikido Sensei was an American, as was his.)

As the book faded in with white, so it fades out with black images on a rougher paper, that suggest snow flakes falling from the sky, illuminated by the faintest hint of light.

Then, the artist’s essay, in which we learn she suffered the loss of her father, and then he came to her in a dream, telling her to seek out this festival, which has gone on for more than a millennium.

Finally, some historical art images, again on silver paper, and the thank you page.

Books like this make me want to be a better artist.

A better man.

Because it reminds me that hard work, diligence, and attention to detail never, ever go out of style.

To purchase “Zaido” click here 

If you’d like to submit a book for potential review, please contact me directly at jonathanblaustein@gmail.com. We are particularly interested in books by women, and artists of color, so we may maintain a balanced program. 

The Art of the Personal Project: Taylor Roades

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Taylor Roades

A RIBBON OF HIGHWAY – BETWEEN THE EAST OF MY YOUTH AND THE WEST OF MY FUTURE.

A Ribbon of Highway is a personal retrospective and an exploration of a Canadian Identity. It is a collection of photographs taken between 2010-2020, a decade of my twenties where I moved and travelled extensively across the country, coming of age and questioning both my own value systems, and what being Canadian might mean. The photographs depict my individual lived experience, visiting landscapes that vary drastically in geography, history, and socio-economic status, and overarching lifestyle.

I have photographs from every province and territory except Newfoundland, and Nunavut. I took three trips across the country on a greyhound bus over this time, and travelled on photography assignments to some extremely remote locations.  These photos were not taken with a final goal in mind; the scenes were interesting to me in the moment. I’ve always been deeply intrigued by the cultural threads that hold Canada together, and though I won’t claim this collection to be all encompassing of “Canadianness”, it is a reflection of the place and the person I was when I took the images.

The title of this project: “A Ribbon of Highway” is a lyric in a song called This Land is Your Land. It is an American tune and was re-made by a Canadian band called the Travellers (originally named The Beavers). Naming this project a Ribbon on Highway was an analogy for how we are constantly defining ourselves as separate from the Americans, and yet are still so influenced, for better or worse, by our southern neighbour.

Canada, as we know it emerged from a series of outposts, and in a sense still operates this way. Kindness here is born out of a season of scarcity. We are a vast landmass with incredible differences and we cling to the similarities because they give us something to identify with.

Our patriotism is steeped in contradictions. We are friendly even if we don’t want to be friends. We are hardy people, but complain about scraping the caked ice from our windshields at the break of dawn. We have feelings of moral superiority to the USA with a robust public healthcare system, and yet we have a history of deeply unequal and morally horrific policies when it comes to the treatment of Indigenous peoples on this land.

Some of these photos are stereotypical, and some are personal. It is my hope if you have spent time in this country you will see your own experience, even if only partially. This thread of shared experience is what holds us together, in the space between the places that make up most of this Country.

To see more of this project, click here.

Behind the scenes video

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.