The Art of the Personal Project: Ian Spanier

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Ian Spanier

FOREWORD TOM CHAMBERLIN // WRITTEN AARON SIGMOND // PHOTOGRAPHY IAN SPANIER From AARON SIGMOND (author of The Impossible Collection of Cigars) and photographer IAN SPANIER, the team that brought you PLAYBOY: The Book of Cigars & ARTURO FUENTE: Since 1912, comes a work of literary nonfiction artfully lavished with award-wining documentary photography.

CIGARS: A Biography.

February 2025 will mark the arrival of CIGARS: A Biography, an extraordinary undertaking more than 15 years in the making that deftly combines the remarkable talents of author Aaron Sigmond and photographer Ian Spanier in their fourth collaboration.

Richly illustrated with exclusive photography by Spanier—shot on location in Cuba, the Dominican Republic, Nicaragua, Honduras and Mexico, as well as across the United States and throughout Europe—and penned by Sigmond, CIGARS: A Biography is part history book, part travelogue, part photographic monograph and part luxury reference book. It all adds up to a comprehensive survey of cigars that weaves in the narrative tapestry of Sigmond’s more than 35 years as a renowned cigar connoisseur. Over the decades his travels have taken him (often accompanied by Spanier) to cigar factories and tobacco farms throughout the Caribbean Basin, Europe and the United States, as well as cigar merchants and lounges around the world.

This hand-bound illustrated volume is presented in a handcrafted cigar case–inspired slipcase, a must-have for any cigar aficionado. Included as well is past work from Spanier, blended seamlessly with unpublished photographs taken in the last decade and a half, and all-new images shot specifically for CIGARS: A Biography over the last two years. The result is the book Sigmond and Spanier have long envisioned. It was designed by award-winning creative director Liliana Guia. “From a photographer’s standpoint, a comprehensive body of work like this signifies a deep exploration of the subject, capturing nuances and intricacies over time,” Spanier says. “The evolution in my approach reflects not only a dynamic journey but shifts in composition, lighting and perspective, showcasing my growth as a photographer and, equally, my growing desire to visually interpret the complexities of this distinctive subject.”

PREORDERS OF CIGARS: A BIOGRAPHY ARE NOW BEING TAKEN EXCLUSIVELY AT SigCulture.com & AT SELECT CIGAR MERCHANTS WORLDWIDE.

To see more of this project, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram

The Art of the Personal Project: Scott Montgomery

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Scott Montgomery

Damen Shipyard Amsterdam was an opportunity to reconnect with both my family and photo roots in one. My grandfathers worked in the same steel mill south of Pittsburgh and big industry feels like I’m visiting them. Photo wise, I thrive in the energy of a big set and team, but this is how most of us start. No production, just a camera… and a safety manager on my hip who doubles as a translator.

It’s really hard to describe how massive and powerful these vessels are until you stand under them, knowing the ocean is 40 feet above where you are, just on the other side of those doors. Goal is to organize the visual mess and focus on the workers. It’s the trades that make this place go and give the images purpose and scale to what starts to be unreal without them. The crew largely ignore me, the walls are leaking seawater and there is orange/red paint everywhere matching the refurbished hull. Later when I’m playing with the color grade, a push of red to match the paint brings these alive.

The machine shop is very different story. Calmer giant spaces with skylights a fashion studio would die for. Same me, let’s organize and make shapes. I’m itching to do portraits of the welders – their helmets and air tanks look Mad Max. Welders are from Damen’s Ukrainian yard closed after Russia’s invasion. Nobody knows how to translate, and my safety translator runs off. They’re looking at me, I’m looking back. Finally, I start pointing and stand how I want them. They mirror me and flash big class photo smiles…. apparently smile for the camera is international. I correct them, we get there….

Big production we analyze and control EVERYTHING, this was the opposite. There’s an old adage of journalist, how you get the shot is f:8 and be there. I didn’t exactly know what I had until the edit. I’ll call it 2.8 and a good day.

To see more of this project, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on Instagram

The Daily Edit – Rosser Lebeau

   
Rosser / Lebeau

Francois and Ben say “life is an intricate narrative that requires us to appreciate its depth and authenticity by embracing its genuine, spontaneous, and natural beauty.” By adopting a documentary approach, they focus on capturing spontaneous, realistic moments to showcase the raw beauty of life and evolved their friendship into a new photography business. I checked in with them to learn more now that Volume 2 is out.

Heidi: How did your friendship begin?
Rosser / Lebeau: It was in 2012. We were both new to living in NYC and learning how to navigate that place. Our paths were bound to cross because we were both in the photo industry already and avid rock climbers. We got to assist a friend at the same time, and we just got along instantly. We started rock climbing and sharing photo ideas, knowledge, and experience, and our friendship just grew from this.

Now that you are 4 years into this project, what surprised you about this new endeavor?
It surprises us that we’ve been doing this together for four years! Also, the reception of our service has been above and beyond our expectations. Our work gets in front of people who appreciate what we observe in the daily lives of the families we work with, which is very rewarding. To see that our initial vision and drive found their audience, we couldn’t ask for better.

As a team, we consistently reevaluate the business, asking each other what we could do differently to improve, which leads to a to-do list that we are tackling one by one. But as of now, I don’t really know what we could have done differently cause it’s been going quite well.

Ben’s photography career has some early influences from event, fashion, and celebrity photography, and François’s in the outdoor industry – how did both these influences inform your business?
The experience we were able to accumulate helped to mold how we approach our shoots with Rosser / Lebeau. When we met, we realized quickly that we had a very similar taste in photography. Being observant, and build the strength of a photograph through composition, light, and somewhat the decisive moment. In Ben’s career, there’s a lot of this that is applicable to get the best of his coverage or portraiture. Always need to be fully present and have a high sense of anticipation.

On François’s career side, it is practically the same, but just in a different environment. Planning the shoot around the best light, be there and ready for the unexpected, and being involved with the story itself to have a high sense of intimacy through the images.

All those tools, from our perspective, are necessary to allow ourselves to create what we want to create with Rosser / Lebeau. Working with kids is not easy, and it can go in EVERY direction imaginable. So when we decided to take the leap, we were well-equipped to start this endeavor. We’ve learned a lot since then, and that new knowledge pays back now in our solo careers too.

How do you complement each other?
Great question. Ben has a high sense of elevated imagery, due to his background covering celebrities, fashion, and events. Well composed, clean, and thoughtful. Ben always has good remarks on what makes a good photograph and how we can improve from one image to the next.

François, on his side, always loved the saying “imperfect perfection”. He often embraces being organic and in the moment, often pushing further in that realm to see through what people should expect. He is a firm believer there’s beauty in anything and uses it to his advantage when he creates.

On the business side, well, we learn together everyday. We definitely have separate strengths that when combined, makes those tasks easier too.

François is a father of two now, how is family life fueling that creativity? Do you think you’d take the same photos if you were both child-free? This is assuming Ben has kids….
Francois: I think having kids doesn’t affect much how I perceive things. At least for me. But what I understand way more is the value of those images we are doing for the families. When Ben gets to spend time with us in Colorado, he always carry his camera and shoots loosely. And ALL the images that he takes are SOOO precious to us. I cannot imagine how it is to receive a gallery of that caliber, without being used to be surrounded by quality imagery.

It just lines up with our motivation when we started Rosser / Lebeau : We wanted to create images that will last a lifetime and be passed to the next generations, instead of being a short lived creation that the nature of commercial photography is. And by experiencing it myself, it means a lot to have those images for our family.

In Volume 2 the images feel more intimate, and graphic – is this a reflection of you both feeling more comfortable in this new space?
Probably just the nature of putting the hours in. We have more opportunities, we met many types of families and people, and we also have the work we created that supports us. We are totally aware that it is very vulnerable to open yourself to be photographed this way, but when people embrace it and feel comfortable with us, that’s when ‘’the good stuff’’ happens.

How much time do you spend with the families, there’s spontaneity and intimacy to this work which is hard-won.
We allow ourselves to let things happen, so the classic 30 minutes session is not applicable for us. If we want to deliver the product and service we promise ourselves to do, a minimum of 2 hours is a must, but if we feel the energy is still there and thing are happening (or will happen) we will definitely stay with the family.

Do you both travel to the locations or is the work divided by location?
Definitely. We had inquiries from all over the continent and hoping that we will find a way to make it sustainable even on the international level. For families, we shoot them most of time solo. Ben being located in NYC will take care of the east coast, while Francois being in Denver will connect with the people on the west coast. Everything is interchangeable depending on availabilities, but it’s been working great like this. And for weddings, we tackle the coverage together. Having our style being very similar, it is nice to be working under the Rosser / Lebeau umbrella, and being able to trust each other with delivering images of the quality our company aspires to.

The Art of the Personal Project: Renny Maslow

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Renny Maslow

Born and raised in New York City and now based in Los Angeles, Maslow uses photography to explore our relationship with the physical world. “Growing up in New York, you develop this heightened awareness of your surroundings. It’s like a radar that’s constantly analyzing what’s happening on the streets around you. I’m noticing and feeling all the little details. With my photography, I’m drawn to the idiosyncratic elements of my environment that cause an emotional ripple; something unsettling, humorous or ironic. It could be an unusual object, or a strange structural landscape populated by a lone person that feels like an uncanny or mysterious window into a larger story.”

Having spent much of his career directing commercials defined by a dry sense of humor and a very intentional visual style, Maslow opts for a less controlled approach with a body of photographs titled SIGNS OF LIFE. In this work he uses his cinematic sensibilities to capture moments of oddity and drama that are naturally occurring all around us. Maslow aims to find beauty and order within the grit and chaos of the urban world, while bringing light to particular aspects of the human condition. He presents the work as large-scale prints, inviting viewers to become absorbed by a heightened sense of detail throughout the composition.

SIGNS OF LIFE debuted in April 2024 at The Good Mother Gallery in Los Angeles followed by another show in Ojai California this past August. He has plans to turn this work into a book and you can inquire about available prints at rennymaslow.com

To see more of this project, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her on  Instagram

Pricing & Negotiating: Brand Narrative And Interiors Photography For A Medical Client

By Bryan Sheffield, Wonderful Machine

Each month, we pick one of our recent estimates to write about in a Pricing & Negotiating article. Redacting the names of the photographer and client allows us to share valuable and educational information that would otherwise be confidential.

Concept: Architecture/Interiors and Brand Narrative content of an upscale medical center’s treatment facility in an affluent area of a major U.S. city

Licensing: Perpetual, Unlimited Use (excluding Broadcast) of up to 35 images

Photographer/Director: Architecture and Interiors specialist

Agency: High-end Public Relations Agency

Client: Medical Center

Summary

I recently helped a photographer build an estimate for a client seeking brand narrative and architecture/interiors photography of their upscale medical center and specialized treatment facility.

The client brief described atmospheric interiors, and stylized content of the location for use in the brand’s marketing and advertising efforts. The shot list consisted of 35 images created through eight unique set-ups within the location. The final use of the photography was described as client web and social placements, as well as advertising within trade and select consumer publications. We called this Unlimited use (excluding Broadcast).

The client wanted to handle all the location coordination, location styling, employee/staff talent and talent coordination, wardrobe/hair/makeup styling, crew meals and crafty. Therefore, we included a Client Provisionssection within the Job Description to note who would be handling these items.

Here is the estimate:

Fees

The client had a prescribed shot list of what they wanted to capture. And so, based on the client, our budget range conversations with the PR agency, and the intended content use, I advised a Creative/Licensing fee of $12,000 for up to 35 images. This equated to $2,500/day for the shoot and an additional $9,500 ($271/image) licensing fee. The photographer was happy with the suggested fee and we were both under the assumption that only a handful of images would be used within any paid placements. It should be noted that this fee was significantly higher than other Architecture/Interiors projects the photographer had worked on (albeit those licenses were mostly only for Collateral and Publicity use), and the photographer was initially apprehensive about the fees total, based on the rates of their competition.

Our estimate included a line stating the cost of additional images to be $1,250/each (including up to one hour of retouching). This additional image fee was purposely created to be significantly higher than the other images. I also added $750 for the photographer to scout the location in advance of the shoot.

Crew

We added a First Assistant at $600/day for both the tech scout and shoot day. Then we added a Second Assistant on the shoot day for an additional hand with lighting and camera equipment management to help to expedite the day. In addition, we included a Digital Tech at $750/day. These fees were consistent with previous rates the photographer had paid their crew on past productions in this city.

Equipment

We included $1,400 for cameras, lighting, and grip rentals. This would all go to the photographer as they anticipated bringing their own cameras, lenses, and basic lighting kit. Another $650/day was then added for the digital workstation rental. Finally, we also included a line for hard drives at $0 to be included with the production. We have found it always helpful to note items to be included, even if $0, to let the client know the photographer is considering all needs, and in this case the need to back up the images on site.

Misc

For insurance, we included $450, and we added $325 to cover taxis, additional meals, and any unforeseen expenses.

Post-Production

The photographer would perform a First Edit for Client Review and deliver roughs to the client for $500. We also included a retouching fee for the 35 images at $100/hr. The photographer would be doing the retouching themselves, and this hourly rate is consistent with their previous projects.

Results

The photographer was awarded the project. The client loved the work and returned about a month later to license an additional image at $1,250. The final images are gorgeous, and are currently in use on both the client’s web/social pages and the photographer’s portfolio!

Follow our Consultants @wonderful_at_work.

The Daily Edit – Red Bull: Paris Gore

Brage, Kade and Brett Rheeder
Brage Vestavik and Kade Edwards
Brage Vestavik
Brett Rheeder
Brage Vestavik and Kade Edwards
Brage, Kade and Brett Rheeder
Brett Rheeder
Brage, Kade and Brett Rheeder
Paris, Brage and Kade

Red Bull Media House
Photographer: Paris Gore
Anthill Films Director: Darcy Wittenberg

Heidi: How did your personal life and love of riding evolve into this project with RedBull?
Paris: A few years ago I had done some heli biking in the Andes outside of Santigao, Chile and flowing around some areas that had these massive 4,000 foot plus open faces that could totally be ridden by the right athletes. We were filming for a Specialized Bikes gear shoot in 2022 and came back from that trip with a ton of knowledge and contacts in the area. Jumping forward to the following year Darcy Wittenberg (Anthill Films Director) and I sat down last summer 2023 to chat about a potential new movie they were working on with Red Bull. Anthill has produced some of my favorite bike films of all time and grew up watching some of the original films on repeat. Darcy wanted to know if I had any knowledge of some big mountain freeride biking zones that would push the boundaries of what has been done before. Turns out my previous trips insight was enough to sell Anthill on Red Bull on going there for this movie project.

What made this feel like a long shot?
Pitching the idea to Darcy felt like a long shot, but as the conversations went on it sounded like the trip was going to happen with Brage Vestavik, Kade Edwards and Brett Rheeder with a full film crew, two helicopters and some of the most exposed riding anyone has ever attempted to ride in the world. I’ve pitched a lot of ideas before and they all are usually well accepted but never the right “fit” for a brand or too much money, etc. So it felt really rewarding that this entire production was trusting what I had seen down there and actually went for it considering how much money was being spent to produce this segment all I could think about now was hoping that it actually works to ride these faces.

Dream jobs like this often come with risk, reward – what was the situation that led to the crux move for the crew?
Kade and Brage evidently had found this line they wanted to ride; we named the Horny Condor which was a couloir through some massive rock exposure and was super tricky to ride the top portion of. So we had to bring in tools to bench in some dirt for the guys to safely get into the line before freeriding down to the bottom. I’m finishing up in the helicopter making our way over to the top and we get word that Kade and Brage have both broken all the tools they have and need one from the truck and lodge. I get deemed the man for the job and jump in the heli to fuel up and grab these tools for the boys.

The intensity of a situation ramps when someone uses your first name to give a directive, true?
Tools in the back of the chopper, me and the pilot make our way back up into the zone where the guys are working and Julio has a wild idea to fly into the area and land on a semi truck sized boulder. Things were starting to get a little crazy now and I’m thinking what in the actual fuck is this guy doing. A pilot myself I started to feel the adrenaline coming on and feeling the intensity of the situation I’m getting in. Julio starts flying up the line blasting rotorwash down on the crew and I’m like dude I don’t think is a great call but he puts a skid on this rock holding collective and tells me “Ok Paris, open the door and put the tools on the rock”. Which I began to do and unable to reach behind me, I have to undo the full harness I’m locked into. Immediately, Julio is throws his hand onto my chest and says “NO” So I buckle up and eventually get the pick axes out the door onto this rock ledge he’s got hardly one helicopter skid on. We do a wild turn out and land on a river bank with my blood pumping into my brain so hard I could hear it.

Along with being an athlete you’re a trained pilot, how has that informed your creativity and ability to navigate jobs?
Being an athlete and pilot myself, I genuinely live the sports and adventures I shoot so it really translates into authenticity while on an assignment. It helps me have a better connection to the subjects and people I’m shooting with finer detail. The other part of that is also just being able to get into certain situations that require experience in the mountains. Being able to snowmobile, snowboard or mountain bike into hard to get places gives you an advantage to really put yourself in the same terrain as a professional skier or mountain biker. Being awarded jobs due to this is definitely a factor, most athletes or brands might be hesitant to work with someone that is more green and could pose a risk to the crew because at the end of the day we are all working as a team for safety, hazards and ability to get where we need to go

Were you shooting mostly from the heli along with reportage of pre and post riding?
It was a mix with the helicopter since it’s time is expensive and limited there were a few shots where I was able to shoot from the helicopter. It’s a lot trickier than you might think but in the end it’s always worth it. We would also get dropped onto opposing ridges or slopes that would give us a solid angle without needing to shoot out of the helicopter which was generally the most ideal scenario. The only speciality equipment I had brought was a Nikon 180-600mm lens due to the sheer size of the mountains it was absolutely necessary.

What was the directive from the film crew? how did you integrate – remain unobtrusive?
We worked together easily to perch in a similar area together with another filmer so we never really got in each others way. Since most of the angles they are shooting are what I would need as well or vice versa.

Were stills integrated as part of the final film or supplemental creative?
The stills were not used in the film itself but more in the promotion and titles for trailers, youtube, Red Bull TV, etc.

 

The Art of the Personal Project: Aaron Dougherty

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Aaron Dougherty

Valeri Crenshaw is a friend who has camels.  She keeps them on her family’s farm near Manhattan, Kansas where her father lives and raises cattle.

I can only scratch the very surface of her story, so I’ll stick to what very little I know.

She and her family in different combinations have traveled to some of the most exotic locations imaginable.  I am aware of Bhutan, Saudi Arabia, Algeria, India, Pakistan, Egypt — and France.  She’s been to these places with her husband Kyle, and/or Father Roy, and/or on her own.  She’s attended and/or organized camel fairs and camel excursions all over the world.

She currently holds the title Secretary General for the North American Camel Ranch Owners Association and was named Vice President of the American Camel Sports Association by her host at an event in Pakistan, where she represented at a televised event before a crowd of thousands.

I love to travel, though the most exotic I can claim is 24 hours on the ground in Tangier.  So, when the opportunity to document her first annual Midwest Camel Fair came up (co-presented with Doug Baum of Texas), I didn’t hesitate.  I was able to vicariously enjoy a tiny fraction of her adventure without having to get any visas or inoculations.  My goal was simply to do the event visual justice and capture at least some of the spirit of the day.

 

 

To see more of this project, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSease.  Instagram

The Daily Edit – Powder Magazine: Anthony Smith

Powder Magazine

Editor – Derek Taylor
Director of Photography – David Reddick
Art Director – Hart Vandelay
Photographer: Anthony Smith

Heidi: Have you always been multi-hyphenated? By that, I mean photographer and photo editor. Which came first?
Anthony: I studied photography at art school, but in the first few year’s post-graduation, shooting photos didn’t pay the bills. So, you could argue that my role as a photo editor came first, as it allowed me to earn a living as a full-time creative. At that time, I hadn’t found my own voice in photography, and working as a photo editor was extremely beneficial for my development. Being immersed in other photographers’ work—seeing their successes and failures—gave me a strong vision of what I wanted my own work to be. I can’t imagine how I would have reached my current point without those experiences.

How does your love of sport inform your work, both past and present?
I believe it’s challenging to shoot sports effectively without being an athlete yourself. Having that experience gives you a deeper understanding of the emotions and moments you’re trying to capture, which can tell a richer story for the audience. I’ve always been fascinated by sports imagery that isn’t overly literal, challenging the viewer to engage on a deeper level. I’m interested in uncovering stories about the human experience through sport.

Were your early photo editing roots in snow culture and sport?
Yes, but it happened somewhat by accident. A college internship with Bike and Powder set me on that path. Without that opportunity and the connections I made, it’s hard to imagine how a Canadian kid would have broken into the publishing world and become a photo editor in Southern California. A few years after that internship, a full-time position opened up, and I joined Bike and Powder as an assistant photo editor.

Did you and Dave cross paths at BIKE?
Yes, I worked for BIKE for nearly a decade, from 2010 to 2019. For the first five years of my tenure, Dave Reddick was the photo editor for both Bike and Powder, so we worked closely together on both titles. I was fortunate to learn from Dave; he has a wealth of knowledge and a keen eye for storytelling. I certainly had big shoes to fill when I took the reins at Bike in 2015. This recent shoot for Powder is the first time we’ve worked together since my time on staff.

Why do you think those sports verticals are still relevant for print in 2024?
I sense a growing enthusiasm for print these days, which may be a biased opinion given my background in the print world. Personally, there’s nothing quite like the feeling of seeing my images in print. The collaboration between the photographer, writer, editorial team, and art director results in something that feels carefully crafted and thoughtfully put together. I believe this process resonates with people, especially in a visual landscape that often caters to short attention spans. More than ever, I feel that print has a relevant place in today’s media landscape.

 What was the direction for photographing Bryce?
I believe that Dave met Bryce James last ski season. He described Bryce’s collection to me as extensive, and we brainstormed ideas on how to capture it; however, I don’t think either of us could have anticipated just how in-depth it truly was. The space was small, yet Bryce had a remarkable awareness of where everything was and how each pile was supported by its respective treasures. Every piece had a story intertwined with its surroundings. Any initial thoughts we had about photographing a few key pieces separately with Bryce felt like the wrong direction once I experienced the incredible environment. The project was as much about Bryce and his passion for the history of skiing as it was about the collection itself, so capturing him alongside the pieces felt completely natural.

 What made this project unique, and how did it stretch your creativity?
Documenting something as vast as Bryce’s collection presented a significant creative challenge. There are countless ways to approach such an extensive subject. From the moment I walked in, I could sense his enthusiasm—not just for his collection, but for the history of ski culture as well. I allowed that enthusiasm and our conversation to guide the direction of the shoot. I focused on listening to all the stories and shooting in an unobtrusive manner to avoid disruption. Each story naturally led to the next, creating a very organic flow. However, after a few hours of shooting and talking, I left his house feeling as though I hadn’t captured enough to do the collection justice, even though I knew only a handful of photos would ultimately be used to convey the story.

Are you a decent editor of your work? Twelve images were published; how many selects did you turn in?
By that metric, perhaps I’m not the best editor, as I turned in around 100 photos. However, I believe the conversations that happen behind the scenes with the art director and photo editor play a crucial role in striking the right balance between design and photography, often leading to unexpected directions for photo selects. During my time as a photo editor, I always preferred having more options rather than fewer. I truly enjoyed collaborating with our art director, as I loved being hands-on in the design process. We would exchange InDesign files back and forth to revise photo selects, layout options, and design treatments. This approach felt much more organic than simply passing along selects and waiting to see what layout would come back. With that perspective, I tend to overdeliver, assuming that the team I’m passing images to appreciates that collaborative workflow as well.

 Do you have any personal projects on deck? What are you most stoked about photographically?
I’m really excited about shooting outside of my comfort zone these days. I thrive on being placed in situations—like the one with Bryce James—that feel creatively challenging. At this point in my career, I feel I have the creative tools to solve those puzzles and tell compelling stories. I haven’t always felt capable of approaching projects like this effectively in the past, so it feels great to be comfortable in the unknown these days.

 

 

The Art of the Personal Project: The Rathkopfs

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Anna Rathkopf /The Rathkopfs

Artist Statement for HER2: The Diagnosed, The Caregiver and Their Son

HER2: The Diagnosed, The Caregiver and Their Son, began as my attempt to regain control after being diagnosed with aggressive breast cancer at 37. When my husband Jordan and I—both photographers—couldn’t find images that captured the complexity of our experience, we turned the camera on ourselves. This became our way to process what was happening and to better understand the things we struggled to express in words. The result is HER2: The Diagnosed, The Caregiver and Their Son: a deeply personal visual chronicle of how serious illness reshaped our family’s life.

This project transcends the typical “warrior” narrative often associated with illness. It captures the raw, unfiltered reality—the fear, exhaustion, and grief, but also the love, connection, and moments of joy that sustained us. For me, the camera became a tool to process my changing body, the loss of my fertility, and the emotional upheaval, allowing me to reclaim my story on my own terms.

HER2: The Diagnosed, The Caregiver and Their Son also reveals how illness affected Jordan and our young son, Jesse. Jordan’s images portray the weight of caregiving while being a father, and how Jesse, in his own way, coped with the upheaval around him. This project isn’t just about cancer—it’s about the impact of illness on families, relationships, and identity.

Through HER2: The Diagnosed, The Caregiver and Their Son, and our dual photographic perspectives in conversation and collaboration with each other, we aim to show how art is a means of self-preservation, helping us navigate and make sense of profound life changes. We hope to spark deeper conversations about the emotional, physical, and financial toll of illness, offering a more honest, layered perspective on what it truly means to live through—and alongside—serious illness. By sharing our journey, we seek to foster empathy and understanding, contributing to a more inclusive dialogue about illness and its far-reaching effects, while exploring tangible solutions to support patients and caregivers.

To see more of this project, click here

Purchase the Her2 book

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Robin O’Neill

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Robin O’Neill

“Kevin is a friend, local alpine climber and ASMG guide. One day, he shares with me his eight-year-old’s passionate climbing pursuits. “She is too light to belay anyone and is working on problems beyond most adults.” So, he is her climbing partner. “Daddy-day care” is what he calls it, with a grin from ear to ear. He absolutely adores telling me about his time with Marion on the rock, so I think, why not ask him if I can photograph that experience? And I do.”

“I approach this project with no script other than to capture their relationship through climbing and to share that story as it unfolds organically. My camera serves as a tool that allows me to forge an intimate connection with people and landscapes that would otherwise be out of reach, giving deeper purpose to my curiosity.”

Whether commercial, editorial, or personal work, my images naturally gravitate to form a narrative. I like to create thoughtful, honest, spontaneous, and inspired images that tell a story. I love working collaboratively, and I am most fulfilled when both sides of the lens are equally happy with the images we make.

To see more of this project, click here

Instagram

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSease.  Instagram

The Daily Edit – Douglas Marshall: Marshall Gallery

Artist Talk with Krista Svalbonas

Artist Consultation with photographer Michael James Hillman

Founder and Curator: Douglas Marshall
Marshall Gallery
Current Exhibition

Heidi: How long have you been doing portfolio reviews?
Douglas: Well, I’ve been doing reviews overall close to a decade now I guess. I’ve done many of the review festivals around the country as well as looking at countless portfolios in the galleries over the years. But for the last 2 or 3 years I have been doing the private portfolio reviews, meeting with artists one-on-one either online or at my Santa Monica gallery. These started in response to the ubiquity of the standard 20m-minute tabletop review format. Many people on both sides of the table relate to a form of speed dating. I found many artists felt unsatisfied, understandably, never getting to any depth in such a short meeting. So these longer private meetings allow us to go there. And that many artists had nuts and bolts questions about the gallery world which can often be murky and gate kept. Like commission percentages, production costs related to exhibitions, pricing, etc.

What form do you like to review photography work? Formed or unformed – one is open to possibilities, the other you build together as the discussion unfolds.
As far as the state of work we review… The work can be at any stage really, I just put myself in a position to help in whatever way is useful. It can sometimes be like a therapy session haha!  Sometimes the work is raw and unformed and it’s editing people want to go through and general framework development… what’s working, what’s not. Other times they are finished portfolios with which people want to discuss things like pricing, editions, printing, and gallery relationships. The former, for me, is more my background as a once-upon-a-time artist myself and the latter from my 15 years in the gallery field having worked for four galleries before starting my own. But I always try to be honest and direct with the artists. No one just wants a pat on the back, they are there for the fair criticism. There is so much BS in the art world, people appreciate honesty.

I do prefer to look at prints, when possible, but of course virtual meetings open the reviews to many more artists around the world. In person always allows for deeper connections and when artists ask about doing festival reviews, I always encourage to do in-person only. This business is all about relationships, and you can’t accomplish quite the same thing online.

Your gallery has a specific focus, was that in response to seeing beyond the medium – looking towards the hybrid of where photography and art intersect? Reframe photography?
Yes, the gallery focuses primarily on what I often refer to as process-based photography. That is to say, that for me and my curatorial focus the physical or conceptual act of how the photograph is made is of equal weight as what it visually records. So many of the artists whom I present use experimental analog processes, unique printing techniques, mixed media with painting, embroidery, etc.

The focus of which is probably three-fold in origin. My background in school and early in my career was all black and white humanist photography. Street, documentary, etc. But as I got exposed to the wider photo world primarily through visiting international art fairs, I began to see a growing prevalence of these experimental practices from contemporary artists and their origins in art history. I also have a love for the “traditional” fine arts, like painting and sculpture, so it sparked my interest to see the boundaries between them and photography blurred in contemporary work.

Sunburned GSP#1076 (Dietrich River, Arctic Circle, Alaska), 2015. two 12″x 41″ unique gelatin silver paper negatives

For the artists, my thinking is that it’s somewhat of a reaction, conscious or otherwise, to the mass consumption and ubiquity of digital images. Mass even seems an understatement with some billions of images produced daily. To see the work of an artist like say Chris McCaw, our current exhibition, who is creating real objects with his method of photography is so refreshing in a world drowning in pixels. We are just tired of staring at screens and want to get our hands dirty like painters, there is something quintessentially human about working with material while still loving the documentary / story-telling potential of the camera. And then for me, realizing there were few if any galleries focused on this intersection, I decided that my gallery would do so, but it’s always evolving.

We met when your studio was on Abbot Kinney, fast forward to today – what has changed, and how has your gallery evolved beyond showing work?
I’m not sure too much has changed. Even in the 500 sq ft shoebox in Venice where we met I was trying to produce exciting and ambitious shows. Now I just have 3x the space to do so. But certainly, Bergamot Station has a certain legacy of galleries and especially with focus on photography. So being here allowed me more access to collectors, curators and foot traffic by proximity with my gallery neighbors, many of whom I have worked with over the years.

But I am happy to say with certainty the gallery’s capabilities and awareness has grown exponentially since then, having recently exhibited in the most important international photography fairs and making regular acquisitions with major museums, both important signifiers that something we’re doing here is working.

Beyond the exhibitions, we of course host the private consulting appointments as well as quarterly critique nights that we call “Static Fire” where we invite four photo-artists to show work in progress with about two dozen guests and just have a fun night looking at work. We sell tickets for these events to cover costs and afford a small donation to various local art non-profits like Las Fotos Project and Venice Arts, both of whom are doing great work for LA youth. These have been fun and for me less pressure than the requisite salesmanship that is required for the exhibitions.

Robert Adams, House Construction, Colorado. 1975 Vintage silver gelatin print 6 x 7 1/2 in.

Rodrigo Valenzuela, New Land, 2024. Toner ink on canvas with acrylic. 36 x 48 in.

How you are defining the two sets of artists you are showing?
Well, most of my career pre-Marshall Gallery was in showing 19th and 20th Century work which has a strong market and thus many legacy galleries focus there. So, while the main exhibitions at Marshall focus on contemporary work, I really enjoy putting their work in conversation with vintage works which I source from a network of collaborative collectors in LA. For example, a recent show juxtaposed UCLA Photo Professor Rodrigo Valenzuela’s mixed-media works from his “New Land” series with vintage prints from the 1970s New Topographics movement such as Robert Adams and Henry Wessel. Both had conceptual angles of thinking about land use in the American West. It also helps to bridge the gap to contemporary work for collectors who may typically only be interested in vintage works. Many collectors are wary of the edition systems of contemporary photography, so I think it helps when works are one-of-a-kind due to the physical process of the artist.

Ultimately, I love the history of the medium and revere so many of our bygone photo-heroes, so I do love to show them when it makes sense with the contemporary show on view. But certainly, most of my energy goes to the artists working today. I keep close relationships with my artists, it’s like a sort of creative marriage.

The Art of the Personal Project: Winnie Au

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Winnie Au

Seen on CNN:

It can be quite the sad sight: the family pet, recovering from surgery, having to wear that awkward cone on their neck to keep them from licking at their stitches.

They look miserable. They look silly.

But Winnie Au is hoping to flip the script with her new photo book, Shame. “In these portraits, dogs are wearing fashionable collars that they can be proud of.

“I wanted to take that post-surgery humiliation — that saddest moment for every pet — and twist it into something beautiful and majestic,” Au says in her book. “I wanted to take the shame out of the cone.”

 

Note: Images reprinted from Cone of Shame by Winnie Au © 2024, designs by Marie-Yan Morvan © 2024. Published by Union Square & Co. @winniewow @marieyan @unionsqandco

To see more of this project, click here

To purchase her book “Cone of Shame here

Instagram

Note: Images reprinted from Cone of Shame by Winnie Au © 2024, designs by Marie-Yan Morvan © 2024. Published by Union Square & Co. @winniewow @marieyan @unionsqandco

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Vlad Sokhin

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:   Vlad Sokhin   ( featured in NPR Picture Show)

 

Their lands are oceans apart but are linked by rising, warming seas of climate change

Editor’s note: As the 2021 U.N. Climate Change Summit convenes, NPR’s Picture Show is taking a look at work by artists and visual journalists that highlight climate change.

 

Charles Maynes

Vlad Sokhin’s interest in climate change came from his own global upbringing.

Born in Russia, and having spent formative years in Portugal, Sokhin made a career as a documentary photographer capturing health and human rights issues in Europe, Africa and Asia. Yet it was a 2013 assignment to cover deforestation in Papua New Guinea that convinced him to train his lens on humanity’s impact on the planet.

“I saw how the environment was changing because of illegal logging,” Sokhin tells NPR. “But the big picture wasn’t there. I thought, ‘What if I extend a little bit?'”

Eight years and thousands of miles later, the result is Warm Waters, (Schilt Publishing, 2021) an exploration of climate change traveling across 18 countries and off-the-map territories seen by seldom few.

Within his native Russia, Sokhin, 40, spends time with communities on the Kamchatka Peninsula. Across the Barents Sea, he photographs native Inupiat and Yupik settlements in Alaska. Both are confronting the same coastal erosion and melting permafrost — the once-frozen soil layer now fast disappearing throughout the Arctic region.

Mostly, Sokhin explores Oceania — the South Pacific — where rising tides have inundated communities in places like the Aleutian Islands, Micronesia, Kiribati, Vanuatu and Tuvalu. Some may recover, others may soon be lost to the sea forever. Yet Sokhin’s lens is constantly drawn to locals trying to adapt the best they can.

As a book, Warm Waters is no straightforward travel narrative. Sokhin eschews the traditional format of photos with captions and location information, and instead opts for what he calls “tonal narratives” — unexpected visual connections across cultures, countries, and, of course, bodies of water.

“You can see what’s happening there and it doesn’t matter which island it is,” says Sokhin. “This is affecting everyone.”

At its core, Warm Waters is one photographer’s attempt to show how global warming is connecting seemingly disparate lives across vast distances.

What Sokhin finds is cause for extreme worry, of course; but also, moments of resilience and wonder.

To see more of this project, click here.

Instagram 

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

The Daily Edit – Marshall McKinney: Garden & Gun


Creative Director: Marshall McKinney

Heidi: In our last interview in 2008 you had just taken the helm at Garden & Gun, a national magazine about a regional lifestyle – fast forward to 2024, tell us about this magnificent, long run as Creative Director.

Marshall: It all began in April of 2008 for me at G&G. What a run. Sixteen years! That’s like ten plus six years. That’s like 5,843.88 days according to Siri. This means I’ve lumbered through 192 weeks of closings (that’s 3.68 years of deadlines for those still doing the math). Can you believe it? Nope, neither can I. So many long days and nights sussing out and sorting through big ideas, prose, pictures and sketches to build a print brand unlike any other. Then, we were a small scrappy crew of misfits. Seriously, like eight of us. Some with no magazine experience at all. Didn’t matter. Within us burned the intangibles: heart, drive, determination, spirit, resourcefulness and f@#ing energy to burn, baby! Today, the foot is still hard on the gas and without a doubt, the brand, driven by the passions and minds of its people, is hurtling headlong into a bold new future. Unfortunately, this is where I get off. August, 2024. Adios.

T’was a thrill ride. In my professional career, I never thought I’d be so blessed as to work with the finest, sharpest minds in all of “Magazine-dom,” both internally and externally. I’ve watched interns come up through the ranks to become some of the best writers, editors, and photo editors in the business. I’ve seen editors and art directors go on to become VPs. Watched publishing prophets hail the coming of the iPad only to see it snuffed out like some ole Camel Light. To be sure, I’ve seen it all. Done it all. Er, won it all, #athankyouverymuchg&g. And, I wouldn’t change or trade a damn thing.

G&G’s success is, and always will be, directly connected to the creativity, fire and gusto that resonates in the youthful souls of the folks who bring it to life. Each person I interacted with there, young or old, was a remarkable teacher and I am grateful for the experiences shared and learned.

So, now that I’m slowly gliding into this next phase of my professional life, and can take a breath, if only for a minute, I have the luxury of hindsight. Thus, I’ve agreed to tackle a few questions from APE. An exit interview if you will. Buckle up. Here goes

What are your three favorite covers and why?
I not picking these covers on technical acumen or whiz-bang execution but rather on the “feels and vibes” and times associated with the experiences shared while nabbing them. I thrive in that space where ideas are manifested and sketched over morning coffee—together—before jumping in the car or on a plane to get them in the can. I adore all my photographers and I’m 100% sure I dig 98% of my covers. There are outliers but like red-headed children we tolerate them all the same—even when they do look a little kooky and act funny.

I only partner up on covers with people I trust.  I know them on a personal level and usually we have a deep rapport. Heck, all my lensmen are brilliant, empathic, whip-smart artists, technicians and masters at their craft. So again, I’m only picking these three covers through gauzy reflection, and like children, I don’t really have a “favorite” or three favs but here goes:

1. Dec 2019 – Jan 2020 Photographed by Gately Ben Williams

Keep it stripped down when you can.
This cover shoot was quite simply a fun trip with one of my best friends, Gately Ben Williams and his new, lovely and talented bride (and one-time co-worker of mine), Hunter. The idea was to take a road trip down to the Santa Fe river in Florida and get something that felt warm for a winter issue.

My mind, where covers are concerned, always leans toward the graphic and composed. If that happens to come off “arty” occasionally, well, so be it. My intention is not to be “arty” which I associate with fey, contrite or, worse yet, cute. Finally, my experience with newsstand covers is simple: don’t fuck around trying to be something you’re not. Be definitive. Be uniquely yourself and true to brand. Always and in all ways.

I want my G&G covers to be two things: direct and filled with as much subtext as possible. Meaning, the image has to hit on the reader’s senses (taste, smell, sound, etc). Get them to feel the coolness of the water for example or stop for a moment to reflect on the sounds they might have heard the last time they went tubing. I want to trigger a memory of, say, spending time with their spouse in their younger years at some watering hole of their own. Maybe it gets them to reflect on their own daughters growing up? The point is, subtext to me is leveraging the power of the form.

We are busy people living busy lives. As a creative director a big part of my job is to choreograph moments that give pause in the service of sparking fantasy or aspirations. So, back to Florida. After a long day of trying a number of ideas, which rendered shots that were great but perhaps too sexy or pinup-ish, at dusk I went back to the original sketch, the first big idea. You don’t ever have the luxury of time on a cover shoot. Making the manufactured feel authentic is an art unto itself. In order to pull that off, I highly recommend sketching out your ideas long beforehand.

On this day there were a bunch of kids in the springs splashing and playing along a dock, not the best situation for what I wanted the image to communicate, solitude and stillness. But, as the day waned, they slowly—mercifully—left the area. That’s when Ben and I were able to move to the end of the dock and shoot down on Hunter.

I love this image for a lot of reasons. One, Ben and Hunter gave me so much of their energy throughout the day. They gave me so many variations that could be used in the interior of the magazine, and that’s something I value. Two, everything we do as creatives, at its best, is a partnership predicated on balance and trust. I trusted Ben to give me a number of stellar solutions and, in turn, he trusted me and gave his all to my sketched idea. Three, the image is graphic. It plays with repetition of form. It’s tranquil and calm which lends to the narrative I wanted to achieve. The water is clear. The image has essence and to my eye it’s a catalyst for subtextual think. That being: I could use some stillness. I could use a vacation in warm waters. I’d love to be somewhere fun with my wife and daughter. Finally, this image reminds me of all the cocktails and conversation that flowed with these two lovebirds after we wrapped the shoot. Truly, it was a wonderful couple days work all around.

I’ve taken on many a cover mission like this with shooters including: Rob (and Lisa) Howard, Michael Turek, Brie Williams, David McClister, Robby Klein and others. All mega talented, affable, easy spirits that are a joy to behold and work alongside especially when it’s a stripped down scenario like this and not some big ass production.

2. Feb/March 2019

Throw the kitchen sink at it whenever you gotta and just build the damn thing.
What you see here is a bar we built in The Voorhes studio by some of the most baller, open, gracious, energetic and creative people in the business. Adam and wife Robin, assisted by the incomparable, Nicki Longoria took a sketch I made and ran with it a hundred times farther than I could have ever hoped. We had a custom neon sign made. We had working beer taps. We had a stuffed squirrel drunk on Miller Lite. This was devised at a time in publishing when covers needed that extra wink in order move the needle on digital newsstands—talking to you Apple. So of course I wanted everything to be analog and made of hand whenever and wherever possible.

Could we have shot this in some cool bar somewhere? Mmmmm, maybe? With that comes a whole host of other problems which I won’t go into now. Trust me, they are many. This to me felt like the only solution and it all started with a sign maker and the energy and can-do spirit Adam and team brought to solving the conundrum.

I’m not sure what’s in the water down there in Texas but if you head that way knock on The Voorhees or Darren Braun or Fredrick Broden’s door. No telling what you might find going on behind it.


3. Dec 2008 / Jan 2009.

This cover by Andy Anderson was a revelatory moment for me. Affably nicknamed, “Turtle Junk,” after the New York Times wrote a review—a positive one!—of our brand, it was the impetus that got my head screwed on tight as to how best to feature and approach subjects on G&G’s coves. It’s so singular and unique. It’s composed. It’s direct. It’s awash in story, cultural richness and wonder. It’s simple and in that way it’s elegant and timeless. Mostly though, it wasn’t until I put eyes on the image that I knew how we were going to visually stand apart.

Up until that moment G&G was kind of wobbly, like a newborn giraffe, the way a lot of new launches are in the beginning. It took seeing that image for me to begin to understand what the brand was telling me it wanted to be. For better or worse I’m not one to immediately suggest what I think any brand should be. I have instincts but I ain’t no Mussolini. I like to listen to the market and the material, then I like to react to what I think they’re suggesting to me. I can’t stand it when people march in on their high-horse talking so much shit about what they think this or that is. I’d rather saunter in on a turtle’s back—that way they never see you coming—and build something beautiful and solidly stable, together.

Further, where covers are concerned, were it not for the talents and eye of photographers Peter Frank Edwards, Squire Fox, David McClister, Andrew Kornylack, Johnny Autry, Brie Williams, Brent Humphreys, Amy Dickerson, Jim Herrington and Dan Winters G&G wouldn’t be here today. Truly, it’s all about the company you keep and they are the finest.


Do you have a favorite spread?
That’s impossible for me to answer. Not because I like so many but rather I have so few. Still, I’ll give you one I like a lot. It’s pretty simple but I just dig it.

Here’s the backstory: We asked Dan Winters to shoot musician, James McMurtry for us down in Texas. I spoke with Dan on the phone about how much I liked James’ music and about what he meant to me as a blue-collar genre-bender out there pounding stages night after night after night. I told him I felt a kinship with him. Perhaps Dan felt the same way because almost an hour had passed and we still hadn’t spoken about the shoot. Of course that didn’t matter to me because, well, Dan’s the man as they say. And I tend to agree.

Couple weeks later the images arrive in classic Winter’s style. Stoic. Iconic. Proud. Singular. Then, it occurred to me, oh shit, I gotta figure out what the fuck to do for the design. It was late in the cycle. I needed to turn this one around fast. Yet, I couldn’t. I felt helpless. I just wasn’t locking in on something worthy or original. It was torture.

I’m thinking to myself, this guy Winters is best buddies with all the great art directors and editors across the land. What the hell can I do that he’s never seen before? Am I even capable of hitting a high-taste level that honors a hardworking man like, James McMurtry? Oh, shit.

After an excruciating battle with self-doubt and worry, while sipping a couple of bourbons, it’s 1 a.m. and I’m still sitting at my desk in the office twiddling my thumbs. Part of the problem might have rested with the edit team. Maybe they were feeling the same way about the headline as I did about the design? They didn’t seem to have much cooking yet or, maybe they did and it just felt flat? Dunno, can’t remember. The one recollection I do have was that I put on McMurtry’s version of a tune called, Choctaw Bingo. I cranked that motherfucker up as loud as my i-mac would go and I stood up and danced. Right there in the middle of my office, which I shared with Maggie Kennedy, my photo editor, I shook my ass. Then, thoroughly awash in spirit, I cranked out a giant “J” with a guitar’s sound hole in the middle along with some filigree that felt a bit like McMurtry’s hair blowing in the breeze. With that I yee-hawed and went home to bed.

The next day I showed it to Sid Evans, my editor at the time, thinking he’d blow it apart because there was no definitive headline. Instead, he looked at it and nodded. Print it. We did. Not that we had a lot of other options because we were out of time and my hangover was setting in pretty good.

What would you tell anyone getting into the magazine business today?
To would be publishers:The sweet spot is somewhere between a mass newsstand magazine and a coffee table book. Do something deliberate and focused and beautiful. Do it on the best stock you can afford, no more than four times a year. Believe in your dream. Never give up. Don’t let obstacles stop you. Then, I’d advise them to buy a lottery ticket every couple weeks.

To journalists and editors: Tell the truth. Your currency and value is in your candor. Be your authentic self and find your own voice. Also, learn to think like an art director.

To photographers whom I fucking adore!: My best advice is to study a few masters, really lock in on them. Learn how to compose images that are graphic and expressive. Play. Write. Sketch. Work to become a natural born salesman, philosopher, psychologist and light-hound. Become proficient in the language of the trade. And, when you sense a trust building with an art director or fellow creative lean in and partner up. It’s amazing how far you can go, together. Lastly, pay close attention to all the others on the periphery of your craft. Explore the subtleties of make-up, watch what the stylists are doing and why, educate yourself on food propping and styling and acquire skill in interiors, exteriors, portraiture, reportage and more. Give yourself a wide base of knowledge then slowly tighten the focus on what you find the most interesting. NEVER STOP. NEVER GIVE UP.

What would you tell your younger self?
To my younger self I’d just say this: Stay resilient, hombre. Trust the process. Stay true to yourself and to those who are offering you their hard-earned knowledge. Make those folks an ally. While acumen can get you to the doorstep it’s experienceresolve and connection that’s going to define you and carry you across the threshold. Hold on tight Bubba! It’s gonna be a weird and bumpy ride.

The Art of the Personal Project: Stephen Wilkes

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Stephen Wilkes

Coney Island, Day to Night™, 2011

Coney Island in Brooklyn, NY is home to one of the most iconic boardwalks and amusement parks in the United States. I photographed from a crane 40 ft. above the boardwalk, for 18 hours. It was a beautiful summer day in July, and the beach was filled with people. My favorite part of creating this photograph was simply the people-watching. Coney Island has an incredible mix of people; and as a street photographer, floating above that boardwalk is the best seat in the house.

“To me, every hour of the day and night is an unspeakably perfect miracle”.

-Walt Whitman

Day to Night is a 14 year personal journey to capture fundamental elements of our world through the hourglass of a single day. It is a synthesis of art and science, an exploration of time, memory, and history through the 24- hour rhythms of our daily lives.

I photograph from locations and views that are part of our collective memory. Working from a fixed camera angle, I capture the fleeting moments of humanity and light as time passes. After photographing as many as 1500 single images, I select the best moments of the day and night. Using time as my guide, all of these moments are then seamlessly blended into a single photograph – a visualization of our conscious journey with time.

In a world where humanity has become obsessively connected to personal devices, the ability to look profoundly and contemplatively is becoming an endangered human experience. Photographing a single place for up to 36 hours becomes a meditation. It has informed me in a unique way, inspiring deep insights into life’s narrative, and the fragile interaction of humanity within our natural and constructed world.

-Stephen Wilkes

 

To see more of this on going project, click here

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APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Josh Huskin

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Josh Huskin

Dear Finley,

I created Dad Jokes in preparation for becoming your Dad. For 9 months I invited friends and       strangers alike to sit while I told them my best Dad Jokes while capturing their reactions.                                        My purpose is to juxtapose  “just got your nose’ against the gravitas of fatherhood. I now feel fully prepared to embarrass you in front of your friends, and collect many sighs and eyerolls

Love,

Dad

To see more of this project, click here

Instagram

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Lars Schneider

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Lars Schneider

So, the Happy Campers project … It really is a very personal project as I started it purely for fun, for documentation purposes and a to get a look into the world of other campers and their vehicles and ideas and thoughts about camping and a life on the road. It was in 2012 that I spent two months living and traveling out of a 1971 VW van with my wife Katrin and our just 8 months old son in the US Southwest (they are included in the series too ;-)) and whenever we pulled up to a campground, we looked around for interesting vehicles and people. In the evenings or mornings, I grabbed my Hasselblad H4D-50, and we took a casual walk as a family around the campsite. With our old van in the back and a baby on the arm it never was hard to start a conversation, and, in the end, I often took a few portraits of the owners and their rides. I naturally felt most drawn to other vintage motorhomes and the supersize ones that were just the opposite of how we were travelling.

To see more of this project, click here

Instagram

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world.  She has been involved in the photography and illustration advertising and in-house corporate industry for decades.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.  Follow her at @SuzanneSease.  Instagram

Pricing & Negotiating: Brand Narrative And Interiors Photography For A Medical Client

By Bryan Sheffield, Wonderful Machine

Each month, we pick one of our recent estimates to write about in a Pricing & Negotiating article. Redacting the names of the photographer and client allows us to share valuable and educational information that would otherwise be confidential.

Concept: Architecture/Interiors and Brand Narrative content of an upscale medical center’s treatment facility in an affluent area of a major U.S. city

Licensing: Perpetual, Unlimited Use (excluding Broadcast) of up to 35 images

Photographer/Director: Architecture and Interiors specialist

Agency: High-end Public Relations Agency

Client: Medical Center

Summary

I recently helped a photographer build an estimate for a client seeking brand narrative and architecture/interiors photography of their upscale medical center and specialized treatment facility.

The client brief described atmospheric interiors, and stylized content of the location for use in the brand’s marketing and advertising efforts. The shot list consisted of 35 images created through eight unique set-ups within the location. The final use of the photography was described as client web and social placements, as well as advertising within trade and select consumer publications. We called this Unlimited use (excluding Broadcast).

The client wanted to handle all the location coordination, location styling, employee/staff talent and talent coordination, wardrobe/hair/makeup styling, crew meals and crafty. Therefore, we included a Client Provisionssection within the Job Description to note who would be handling these items.

Here is the estimate:

Fees

The client had a prescribed shot list of what they wanted to capture. And so, based on the client, our budget range conversations with the PR agency, and the intended content use, I advised a Creative/Licensing fee of $12,000 for up to 35 images. This equated to $2,500/day for the shoot and an additional $9,500 ($271/image) licensing fee. The photographer was happy with the suggested fee and we were both under the assumption that only a handful of images would be used within any paid placements. It should be noted that this fee was significantly higher than other Architecture/Interiors projects the photographer had worked on (albeit those licenses were mostly only for Collateral and Publicity use), and the photographer was initially apprehensive about the fees total, based on the rates of their competition.

Our estimate included a line stating the cost of additional images to be $1,250/each (including up to one hour of retouching). This additional image fee was purposely created to be significantly higher than the other images. I also added $750 for the photographer to scout the location in advance of the shoot.

Crew

We added a First Assistant at $600/day for both the tech scout and shoot day. Then we added a Second Assistant on the shoot day for an additional hand with lighting and camera equipment management to help to expedite the day. In addition, we included a Digital Tech at $750/day. These fees were consistent with previous rates the photographer had paid their crew on past productions in this city.

Equipment

We included $1,400 for cameras, lighting, and grip rentals. This would all go to the photographer as they anticipated bringing their own cameras, lenses, and basic lighting kit. Another $650/day was then added for the digital workstation rental. Finally, we also included a line for hard drives at $0 to be included with the production. We have found it always helpful to note items to be included, even if $0, to let the client know the photographer is considering all needs, and in this case the need to back up the images on site.

Misc

For insurance, we included $450, and we added $325 to cover taxis, additional meals, and any unforeseen expenses.

Post-Production

The photographer would perform a First Edit for Client Review and deliver roughs to the client for $500. We also included a retouching fee for the 35 images at $100/hr. The photographer would be doing the retouching themselves, and this hourly rate is consistent with their previous projects.

Results

The photographer was awarded the project. The client loved the work and returned about a month later to license an additional image at $1,250. The final images are gorgeous, and are currently in use on both the client’s web/social pages and the photographer’s portfolio!

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