Featured Promo – Catherine Losing

- - The Daily Promo

Catherine Losing

Who printed it?
I was super trashy and went through Vistaprint.

Who designed it?
I did.

Tell me about the images?
They are my favourite images from my portfolio over the past 3 years. A combination of editorial, personal projects, and commissions for names such as Vogue and MoMA. I’m always keen to include technical examples of my still life work with a variety of products as this is important to my commercial clients. However, I like to balance it out with more fun and creative shots as I often get hired to put my own spin on commissions.

How many did you make?
Only 10. I’ve been super selective about who I’ve sent them to, just a few art directors and creative producers at ad agencies, and you!

How many times a year do you send out promos?
I’ve never done a promo before. It’s a result of my London photography rep closing down and Covid. I’m usually lugging my portfolio around London meeting people at agencies face to face. I thought mailing out a mini-portfolio could be a good way to bridge the gap.

Do you think printed promos are effective for marketing your work?
Yes, I’ve only sent out 6 so far and had 3 advertising enquiries.

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