The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Kremer Johnson

I grew up in a house where my parents worked with their hands.  Both had regular jobs, but each had a side business that they ran out of the house to make extra money.  My mom had an upholstery shop in our basement, and my dad did engine & auto bodywork in the garage.  There was constantly something being crafted around me.

Despite my parents’ best efforts to involve me, that genetic code apparently skips a generation & the skill sets never stuck.  I did, however, learn a healthy respect for the skills & maintain a proper appreciation for a well-crafted final product.  As the project was forming, it was great to have a business partner who was on board to grow this project with more creators.

Living in a largely digital world where most things are mass-produced and available for delivery to your door at a moment’s notice that level of care & craftsmanship seems to be in short older today.  This series celebrates the makers & creators who still take the time & care to create custom goods by hand.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


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