The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.


Today’s featured artist: Jeff Lipsky

It was back in 2015 when I was on assignment for Outside Magazine where I first got the inspiration to do the father son personal project. The job was to shoot the best-selling author Norman Ollestad and his son Noah surfing together. Ollelstad’s book “Crazy for the Storm” was a true survival/ plane crash story with a father son relationship. I wanted to capture Norman’s passion of surfing and how he passed it to his son like his father had done to him. Not an easy thing to get. What is that exact moment that conveys that feeling? I was hooked.

After that assignment I decided to keep going. While shooting the late Chris Cornell’s album “Higher Truth” I had the chance capture him sharing his passion for playing the guitar with his son. It’s continued with an artist, golfer, writer, skater, and wine maker. Being a dad myself of two boys and girl I continually look for those inspirations. A dad and daughter project is currently in the works!



To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram
Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it. And that is what I do with decades of agency and in-house experience.


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