Category "The Daily Promo"

The Daily Promo: Kevin Brusie

- - The Daily Promo

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Kevin Brusie


Who printed it?
It is being printed by Blurb, using their ā€˜Magazineā€™ format. 81/2ā€x11ā€, perfect bound, with some surprisingly nice stock. We were quite impressed.

Who designed it?
The {current year} Annual Report ā€“ which by definition never becomes obsolete ā€“ was designed by a long time collaborator and friend, designer Travis Goulder. I have had this concept in my head for quite a few years, and never was able to bring it to fruition. I knew I needed a talented and patient, designer to pull it together. So the summer of 2015 found Travis ā€˜under-employedā€™, so he graciously volunteered to help out. We finally wrapped up in December. His contributions really defined the style and refined my direction. This would not have been as successful without his vision. His extensive corporate experience brought sophistication and authenticity to the book, It also enabled the 4 pages of totally meaningless graphs, charts, and ā€œfinancialā€ graphics, filled with small smile provoking visuals. And, believe it or not ā€“ not a single photograph!

Who edited the images?
The initial images were selected by me and my studio manager, Heather Noonan-Kelly. We assembled folders of files based on categories of the book: assignment types; personal work; pro bono and let Travis have at it. I really let go of control, which any photographer will tell you can be difficult, and let the design drive the image selection.Ā  We had a few meetings where the three of us would toss around ideas for this or that spread and somewhat democratically decided on the major image choices, like cover and big chapter spreads. I know I was overruled by vote more than once.

We finalized the design, and then printed just two copies to ponder for a few days as proofs. We changed a few images up, at that point, mostly due to gutter placement or bleed through from paper opacity issues. Then the next version was our final.

How many did you make?
I wanted this promo to be more than just another photographerā€™s promo. I know buyers get inundated with them. The beauty of Blurb is ā€˜print on demandā€™.Ā  We have been printing them in batches of 12 or so. Then we mail them out to selected high value prospects, or current clients. We want to be able to follow up closely with every recipient. So we are probably around 100 printed so far but we will keep this campaign going all year. The on demand printing makes it easy to manage the budget too. You donā€™t have thousands of dollars worth of print pieces sitting in a corner in boxes.

How many times a year do you send outĀ promos?
I have been a professional commercial photographer since 1990. I have probably created 5 serious print promos in those 26 years. Yeah.Ā 5. I know, thatā€™s pretty low; so when I do something, I really try to make it memorable andĀ unique. I am not a fan of big number mass mailings. I donā€™t want to waste the time of buyers looking at cards or emails that just donā€™t matter. I do my research, look at the work I see that I really respect, and then share my best stuff with them. This Annual Report seems like a perfect way to do that. Our hope is the book is just too nice and entertaining to toss in the bin. One twist we did, we have a page right at the end called ā€œ5Wā€ ā€œWho We Want to Work Withā€ ā€“ for most books we have three small “2×2ā€ boxes with photos of some comical version of an ideal client, but the last box is a silver mylar film, serving as a mirror, with the copy ā€œYou, silly.ā€Ā  For more personalized prospects, we acquire a photo from social media of our prospect, and drop that into the box. We add a custom message about this person, and then just print one copy at Blurb. We have gotten a couple of nice meetings out of that approach.

What type of reaction have you gotten from your clients?
So far, recipients seem to love it. It is dense enough that it needs to be digested. We packed it full of copy ā€“ which is different for a photo promo ā€“ that was mostly, for better or worse, written by me. Travis surprised me with some funny copy blocks placed about that I never would have thought ofā€¦

I see you’ve added some levity to the promo by poking fun of the annual report genre, how was that received?
I have been shooting, in both still & video, Annual Reports for years. Itā€™s all so serious. Convincing the shareholders all is well with the world and management is thoughtful and contemplative. Clients are grateful and successful. I know the designers of these projects are bright, funny, creative people. I am sure when they are three glasses of vino into a Friday night, they just think of all sorts of crazy stuff they wish they could really doĀ (I guess I do too. ) So why not make it happen for MY own Annual Report? Hereā€™s an excerpt from an email I received from one client in late December:
ā€œThis is to notify you that your recent so-called Annual Report doesĀ notĀ conform to Financial AccountingĀ StandardsĀ Board (FASB) regulations. It is not clearly associated with a defined accounting year, lacks elementary mathematical consistency, and seems to be irresponsibly flippant about the whole business of accounting. We are deeply hurt and plan to publish a photographic compilation using our best cell phone work in retaliationā€¦..Great piece, Kevin. Hope we can work together in the new year.ā€

Thatā€™s exactly the response I hoped for. I have a motto in my work ā€“ ā€œIf weā€™re not having fun, then why do it?ā€ Why not show that in my promo? I worked for 12 years in banking in NYC, pre 1990.Ā  I know how to be professional. I can hold my own with the execā€™sā€¦I left that world to pursue my passion, having a shitload of fun in the process.

How did this idea come about?
MANY years ago (mid 1990s?) I saw a paper company sample, which was a beautiful Annual Report for a fictitious company, named something like ā€œClown, Inc.ā€ It was shot, written, designed, like the best of the Annual Reports of the time but every photo of an executive or employee was a clown. In suits, around the board room table, with white makeup, red noses, floppy shoes,Ā walking off the corporate jet,Ā every stereotype Annual ReportĀ photo was recreated with finely dressed clowns. It was brilliant. That stuck in my head, and I knew I needed to have some fun with the genre.

The Daily Promo – Dominic Perri

- - The Daily Promo

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Dominic Perri

Who printed it?
I used Nations Photo Lab to print the piece. Ā  Ā 

Who designed it?
I designed it myself.

Who edited the images?
I have a few photographer and designer friends that I asked feedback after I made my initial selects, but for the most part it was me.

How many did you make?
I printed 100 and sent out 60. The other 40 I kept to use as leave behinds.

How many times a year do you send out promos?
I try to send out at least a postcard every 3 months or so to keep my work in front of creatives.Ā  This was my first ā€œspecialā€ promo

What made you decide to include the coffee? ( certainly it was well received )
Creatives receive so many postcards and mailings a day I wanted to send something that someone would remember getting. It was also a great ice breaker for follow up calls and emails.Ā  Also, I love Share coffee andĀ love supporting local businesses so this collaboration was a no brainer for me.

What was harder, choosing the images or choosing the coffee?
I shot so many images of the roasting, andĀ cupping process over at Share it was really difficult.Ā  Picking the coffee was actually easier.Ā  Share has a few different types, each with a different color label.Ā  When we were shooting I realized that one of the bags had the same color blue as my logo.Ā  I wanted to keep everything consistent so we went with that one.

Who and how did you decide who to send the promo to?
I have a list of people and agencies I really want to work with.Ā  I worked off that list.

The Daily Promo – Nicholas Duers

- - The Daily Promo

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Nicholas Duers

Who printed it?
To print the promo, we utilized,Ā usingĀ their premium lustre-finished paper and perfect binding style.

Who designed it?
The design intent was to create a minimal and immersive physical platform for the presentation of the work, and it was done by myself in collaboration with my Agent, Farimah Milani.

Who edited the images?
In terms of the edit, I worked closely with Farimah, to arrive at a sequence that worked for each of us. As a content creator, there is always the potential for choices to be influenced by sentimental attachment to the imagery. Having an outside perspective from an experienced Agent is tremendously useful! We were able to ensure an overall commercial appeal, and yet still be able to convey my personal aesthetic.

How many did you make?

How many times a year do you send outĀ promos?
We aim to send a physical promotion on a quarterly to bi-annual basis.

How long did this promo take?
The process from concept to execution required three months from start to finish: The back and forth discussions, creating new imagery to fill in any gaps, and the need to update my website before sending out led to the process taking longer than expected. This was our first major promo piece since collaborating, and I wanted to make sure it was executed as perfectly as possible.

The Daily Promo: Trevor Traynor

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Trevor Traynor

Who printed it?
Printed by magcloud. I haveĀ always favored the square format and magcloud offers a great 8ā€ x 8ā€ template.

Who designed it?
I designed the book and edited the images; I enjoy pairing photographs and forming them into diptychs.

How many did you make?
Each volume is signed/edition of 100. Approx 20 are sent out for promotion and the other 80 are sold.

How many times a year do you send outĀ promos?
Every January I mail out a limited book that showcases my travels, and explorations from the previous year, I’mĀ currently up to Vol 4. The first 3 volumes are sold out and Vol. 4 has 18 more copiesĀ remaining.

I donate the proceeds split between 3 charities:

“Save Them All”

“protecting nature, preserving life”

“Help make 1 million smiles

Also I saw that you sent two promos, are you sending out two to everyone?Ā 
I send out promos twice a year. The 2nd is usually aĀ postcard, or foldout piece promoting my commercial and editorial work.
Vol I – Vol 3 Ā are shot and edited using the iPhone and Ā Vol 4. is 97% iPhone. I had a few images I thought meshed really well to complete the collection so I included them.

How long have you been doing this project?
I started this project 8 years ago but never released the first four books. They were a collection of images created using an assortment of Film and Digital Cameras. The images were shots that I liked but never really had a home, or a series to be a part of;Ā it started as a way to organize my favorite snapshots.

The Daily Promo – Justin Fantl

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Justin Fantl

Who printed it?

The calendar was printed in San Francisco by Spot Graphics.
Who designed it?
It was designed by the team at Manual CreativeĀ also in San Francisco.Ā  I had worked with CD Tom Crabtree a number of years ago on the “Looseleaf Editions” project.Ā Ā It was one of the most interesting briefs I had ever received.Ā  Basically, the concept being to interpret a landscape through still life.Ā  I loved the way the project came together and when the idea of making a calendar as a promo piece surfaced, Tom immediately came to mind.Ā  The format of “Looseleaf” reminded me very much of a calendar but a really cool one! Ā I thought that from a design sense it would make sense to approach Tom about the concept and he was very receptive to it.
Who edited the images?
The team over at Manual refined the edit.Ā  I had given them an initial grouping of images I was interested in using and they came back with a great selection in their first version.Ā  I think in the end we only ended up changing one image.Ā  The oneĀ caveat I had was that I wanted to showcase both my landscape and still life work.
How many did you make?
I sent out around 1200.
How many times a year do you send outĀ promos?
I send out 2 promos a year.Ā One comes from my studio, and in this case was the calendar, and the other comes from my rep, Giant Artists. Ā  I think two provides a nice balance without overkill.Ā  The Giant Artists promo typically showcases more commissioned work and the one I put out can be a bit more conceptual.Ā  I really wanted to make something this year that people could use and I do hope that people utilize the calendars;Ā mark them up, cut them up, live with them, and interact with them.Ā  It might even be that this becomes a piece that I make each year.Ā I feel like there are so many ways to approach the promo piece. There are a lot of fun to conceptualize and use your own work in any way that you want to.

The Daily Promo: Daniel Dorsa

- - The Daily Promo

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Daniel Dorsa

Who printed it?
The cassette tapes were made byĀ MilkTape,Ā I printed the J Cards myself, and the business card was printed by Mama Sauce.

Who designed it?
A long term friend of mine,Ā Devin Jacocviello, designed the tape as well my business cards.

Who edited the images?
I edited the images myself.

How many did you make?
I made a limited run of the thirty.

How many times a year do you send outĀ promos?
This is my first promo ever so Iā€™ve only mailed out one a year!Ā  I plan on sending out promos twice a year though.

How did this promo idea develop?
I decided to create this promo for a few different reasons. First off, I love music and have loved it since I was young. I would create mixtapes of the radio and share them with friends. Once CDā€™s and downloading became prevalent, I was making tons of mix CDā€™s for my friends in high school and would always be having new music bump in my car. Without really realizing it, it was my first form of creative expression.

While figuring out what type of promo to make, I was a bit unsure the best route. I was considering making a zine, but I felt like people may not really pay attention to it if the work didnā€™t speak to them directly. I wanted to make something a bit obscure so that people would give my work a chance, but also practical. My roommate suggested I make vinyl records and send those with a zine, but there was no real concept with that. That suggestion though got me thinking of something relating to my love for music and after some research, I found these tapes. It was the perfect blend of something practical, interesting, and personal. It took months for me to actually receive the tapes, but it was well worth it.

The Daily Promo : Elizabeth Cecil

- - The Daily Promo

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Elizabeth Cecil

Who printed it?
Hemlock Printers

Who designed it? Who edited the images?
Melissa McGillĀ (

Who designed it?
Claire Ellen Lindsey
Ā (

How many did you make?

How many times a year do you send outĀ promos?

What was your inspiration for this promo?
Iā€™ve been working withĀ Melissa McGillĀ for the past few years on branding, editing, and creative direction. We have developed various promosĀ to highlight my portrait, lifestyle and food photography as well as my personalĀ work, with inspirationĀ drawn directly from the work being considered. WeĀ focus onĀ clearly communicatingĀ myĀ coreĀ interests; color, light, nature and authenticity. Itā€™s a collaboration that really flows! This recent promoĀ booklet developed from appreciatingĀ the colors onĀ my recent trips to St. Bartā€™s and Bali and wanting to tell a storyĀ using color to create a unifying thread through the book.


The Daily Promo: Michael Scott Slosar

- - The Daily Promo






Michael Scott Slosar

Who printed it?
This specific promotional piece I had printed at Aosaimage.comĀ  They do tons of amazing creative printing techniques. Ā My direct contact there is Mike Hill. Ā He is such an awesome guy!

Who designed it?
The design came from a collaboration of myself and Mike Hill. Ā We have worked on a few other creative printing processes in the past on some larger prints on wood and metal and had discussed ideas like this in the past.

Who edited it?
The images were edited and selected by me. Ā This was a personal series i had shot beach camping in San Onofre Camp Pendleton south of San Clemente, CA

How many did you make?
My goal with these pieces was to share something that was close to me, with people whose creative impact I respect and value. So, I only printed this as a limited series of 50 pieces. Ā All of which are hand signed and numbered.

How many times a year do you send outĀ promos?
I have just begun to conceptualize more and more creative promotional series like this one for release in small personal runs. Ā In the past I have done more standard promos in bulk of 500-1,000 and sent out 3-5 times a year between LeBook shows and through direct mail.

How did this concept come about?
The concept behind this piece was to use materials that were natural to the environment of the images. Ā The burlap hand sewn sacks, the handmade and sanded drift wood box and the wood coasters. Ā I wanted something that people would want to have as decoration and consider a series of personal art released. Ā Im not trying to spam my promotional series out. Ā Moving forward, I want to continue creating promos that are intimate and close to my heart. Ā My goal with all my clients is to develop a working relationship on a more personal level. Ā My hopes are that this is felt and seen through this series.

The Daily Promo – Sage Brown

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Sage Brown

Who printed it?
I had the postcards printed atĀ smartpress.comĀ ā€“ they allowed me to do different versions in the same order which I think helped save on cost in the long run.

Who designed it?
My background is in design, so I designed it myself.

Who edited the images?
Mostly just me ā€“ I narrowed the edit down from a much larger selection of images from the past year and a half, and then got some input from friends and colleagues.

How many did you make?
I think it was about 100 sets.

How many times a year do you send out promos?
This was my first, but this year Iā€™d like to get in the regular habit of mailing work out. Thereā€™s something so nice about getting a nice postcard or printed piece in the mail.

Tell us how this promo evolved.
As a designer and photographer, spending a lot of time in front of the computer as part of my job is extremely difficult. I really need to get outside, move, and be active on a regular basis. At some point last year I was having a particularly hard time with it, and often found myself wishing I was anywhere but at my desk. Ā At the time I was working at an agency, going through some fairly major health issues, and was slowly losing my mind. So, I began to make a list of places Iā€™d rather be.

The original list went something like this: early mornings, running, dirt roads, sunrises, mountains, streams, road trips, unknown trails, swimming holes, lakes, birds, hiking, cool water, flowers, the desert, climbing, hot springs, two wheels, sunsets, and so on…

The idea slowly morphed and changed, and after talking to a friend I realized itā€™s not the places Iā€™d rather be that I was dreaming of, but the Places I Am. Itā€™s the places that have inspired me, shaped me, and in some way become a part of me that I was day dreaming about.

Instead of just posting another photo from a past adventure to Instagram, I decided it was time to make something that might stick around a little longer. So I made a website and some postcards. Itā€™s fairly simple, but I think the entire process was somewhat cathartic.

In the end, Places I Am ended up being a small series of photos taken in 2014 throughout Oregon and Washington. The accompanying website can be seen atĀ

The Daily Promo: Callie Lipkin

- - The Daily Promo

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Callie Lipkin Photography

Who printed it?
Modern Postcard printed the postcard

Who designed it?
Kerri Abrams was the designer.

Who edited the images?
My producer, Trevor Power, and myself.

How many did you make?
A little over 500.

How many times a year do you send outĀ promos?
Vault magazines about twice a year, postcards closer to every 6 weeks.

How did this project come about?
The #dadtime project actually started a couple of years agoĀ more specificallyĀ as a hipster dads project, inspired partly by my surroundings and by my new role as a parent. The firstĀ image I madeĀ was the beach dad with the mermaidĀ tailĀ ā€“Ā it was an incredibly lo-fi production shot near my parent’s house in Minnesota, and is still one of my favorites within the more stylized genreĀ of imagery from the series. From there we photographed a couple more pieces for the series and then I took a break from it.Ā During that break,Ā I shotĀ an entireĀ series on parenting in general withĀ more of aĀ documentary approach.

What inspired you to start this series?
Part of this project is truly inspired by my own husband and his role as primary caregiverĀ forĀ our two young sons. Ā When I finally shot him for the series,Ā I decided to take him to the grocery store, where he ends up several times a week doing all our shopping with the boys. The cover of the dad time promo and one of the inside spreads resulted from that shoot along with a handful of outtakesĀ thatĀ I love. My youngestĀ sonĀ cried theĀ entireĀ time for me to pick him up andĀ the two of themĀ threw goldfish on the floorĀ ā€“Ā all of whichĀ could not have been more true to life.

AnotherĀ imageĀ in the magazine features a dadĀ with his baby sleeping on the couch together, with hisĀ olderĀ daughter waking him up. This was inspired by an iPhone image I shot of my husband in his pajamas looking exhausted with the kids sitting on top of him. Most of the more documentary moments I capture have also happened to me. One of the more recent images, for example,Ā is of a dad juggling two toddlers at his deskĀ ā€“Ā something I often do with my 2- and 4-year-olds when I’m in my home office if they are missing me during the day. As much as the project is inspiration from dads themselves, I consider many of the scenes to be self-portraiture with the dads playing me.

Are you planning to expand this body of work?
I started focusingĀ primarilyĀ on the #dadtime project again this spring and haveĀ photographedĀ probably a dozen orĀ soĀ different dadsĀ since then,Ā with a lot more planned for 2016.



The Daily Promo – Tara Donne

- - The Daily Promo

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Tara Donne

Who printed it?
This booklet was printed by J.S. McCarthy Printers.

Who designed it?
My studio manager and I designed it but we also got some key feedback from my studio mate Warren Corbitt of Primary & Co.

Who edited the images?
I edited the images with the help of my studio manager.

How many did you make?
We printed 750 and I sent out about 675, keeping the rest for leave-behinds.

How many times a year do you send outĀ promos?
Two print promos per year seems to be my sweet spot lately. I always want to make sure thereā€™s enough super fresh work to share and creating that work obviously takes time. So does the editing and design process too!

Did you shoot images specifically for this promo?
This promo featured a lot of work that was shot specifically for it and none of it had been seen before. We started the layout with FPO images, some brand new and some that were much older, to begin to create a sense of place, style, palette, and season. Some of the newer images that made the final edit were ones that I shot while on vacation in Iceland this summer and a couple came from editorial assignments. The majority of the images were captured on two different test shoots that I produced with this piece specifically in mind.

The Daily Promo – Ryan Young

- - The Daily Promo

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Ryan Young

Who printed it?
I had this promo printed by a family-owned business in Anaheim called, Quality Graphic Services. They work on projects ranging from books to posters. Between emailing and a face-to-face meeting, they were amazing to work with.

Who designed it?
The design was done by Shannon Ritchie. We worked on it for about 2 months. My aim was to make something that could be folded and kept as a collection of images, or hung on a wall. I selected 2 images that worked as posters, then built around those 2 with images that worked together

Who edited the images?
I made the final edit, but had a lot of help from Shannon and my agent, Maren Levinson. As much of a struggle as it was, I really enjoyed the process. The final stages of editing consisted of removing photos as opposed to adding more. Once the images had enough room to breathe, it all fell into place and made sense.

How many did you make?
I made 1000 and have sent out about 600 so far. With offset printing, the price difference between 500 and 1000 wasnā€™t much so I decided to go with more.

How many times a year do you send outĀ promos?
Every year has been different. It really depends on what kind of work I want to share and what I can afford. I try to send them at least twice a year.

If there is some sort of interesting backstory?
I scrapped 3 other promo designs before committing to this one. I went back and forth between designing a promo focused on a specific body of work and a collection of my favorite images. I ended up going with a combination of personal and commissioned work made in 2015.Ā 


The Daily Promo: Fab Fernandez

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Fab Fernandez

Who printed it?
The printing was done by a company in London called the Newspaper Club. They also loved it so much that they are also doing a write up on their blog soon about this promo.

They were really easy and helpful during the whole process.

Who designed it?
The creative direction was done by the great Christina Dittmar at The Good Brigade.

The design and layout was done by the most talented Edward Taylor at Soft Gold.

Who edited the images?
The image edit was also done by Christina Dittmar at The Good Brigade.

How many did you make?
We had 50 printed and I’ve sent out about 40 so far.

How many times a year do you send out promos?
I try and get out about 6 printed promos per year. I love doing them. The whole process is as rewarding as shooting.

The Daily Promo – Nathan Seabrook

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Nathan Seabrook

Who printed it?
4 x

Who designed it?
I did. The back is an image of the backdrop from the front image. So if the sweep had some subtle gradient it would be the same. The design formed once I had the images. I just kept it simple really.

Who edited the images?
On the shoot day stylist Chuck Luter and I knew the ones that worked, so that was the initial edit. After that i whittled it down myself.

How many did you make?
About 250 sets. There are different ones also. I printed 7 of the series so some people have different sets. Maybe you can play swapsies one day . Ha!

How many times a year do you send outĀ promos?
Two or three times a year.

How did the idea come about?
The initial idea came from seeing a maintenance man painting a ledge in a park. He walked past me with paint covering his roller, his hand and going up his wrist. He had just dunked everything in a massive bucket of paint, he didn’t care! Awesome.

The Daily Promo: JD White

- - The Daily Promo

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JD White

Who printed it?

Who designed it?
My good friend Craig WheatĀ did my logo a while back but I designed the cards myself.

Who edited the images?
I edited these 5 down from my current 20 image printed portfolio.

How many did you make?
I made a short run of 20 cards for each image as this was my first go at a promo. Some people received all 5 cards, some got 3 and then I also sent out a few singles. There was 33 total recipients of the promo.

How many times a year do you send out promos?
Iā€™m really not sure yet. This was my first run and it was very small so Iā€™m curious to see what happens if I send out 400. Iā€™d like to do at least 4 promos a year but doing 12 small runs sounds fun too!

What have you learned from sending outĀ promos?
As I mentioned before, this was my first run at any sort of promo. I had sent out a few emails prior to these postcards but this was my first attempt at getting my name out there without taking much of a financial hit. The month before sending these out I decided to go freelance. So you can say this was my attempt at getting me out of the ā€œohh crapā€ moment and getting my hustle on. Shortly after sending these out, I got booked for a couple jobs with local agencies. None of them had received the promos yet. I do feel that getting the cards out there had something to do with getting these jobs. I have learned a lot from this first mailer, for example how they can reach a bigger audience just by sending one to Rob. Also, sending good photos and vibes out into the universe can never hurt.

The Daily Promo: Andrew Kornylak

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Andrew Kornylak

Who printed it?
Universal Printing in Durham, NC

Who designed it? Who edited the images?
Peter Dennen of Pedro+Jackie guided the edit and design of this piece.

How many did you make?

How many times a year do you send outĀ promos?
I try to stick to e-promos once a month through Yodelist and a twice-yearly print promo.

How did this project come about?
The ā€œSouthern Climbersā€ portraits came from a personal series I shot during the 2014 season of the Triple Crown Bouldering Series. Itā€™s the largest outdoor climbing competition in the country and spans three events over three months every autumn in the Southeast US. Iā€™ve been competing in and shooting at these competitions since 1996, and it’s kind of a crossroads of the Southern climbing scene with big name international climbers who migrate through every year. I painted a series of backdrops that I could lug around the cliffs with a bunch of lights and a pile of film and digital cameras. I made portraits of hundreds of climbers, spectators, vendors, and a biker gang who showed up for the fellowship and free beer. Climber and photographer Erik Danielson was instrumental in making this big setup work and making the light sing every time.

Peter Dennen of Pedro+Jackie edited the project down to something that would fit in a 12-page booklet. We went with a very simple design. I proofed it using an inkjet printer myself and Universal Printing in Durham did a superb job matching these proofs to the final 4-color booklet.

The Daily Promo: Tuan Lee

- - The Daily Promo




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Tuan Lee

Who printed it?
I printed with Jennifer Oā€™Neill at Marina Graphics. Very experienced and supportive throughout the entire process.

Who designed it?
David Hsia, a design director here in LA and happens to my buddy.

Who edited the images?
David and I did the final edit together, but I did consider some input from some consultants.

How many did you make?
I printed 500.

How many times a year do you send outĀ promos?
I do one substantial promo like this piece once a year. Then Iā€™ll send out single sheet promos as support and as new work gets created.

Tell usĀ about the pacing of the promo.
Well, there is an easter egg built into the design of this promo. If you notice, its not blinded. Yes, it flips like a traditional book,Ā but its also a series of double sided posters! And they keep their relationships together either way, sports or traditional fashion.Ā (Although, there are two spreads that are exceptions.) That way my audience can select what they want. And we wanted to show howĀ much thought and planning went into this. The hope is that it’sĀ associated with how much thought and process I put into my work.

The Daily Promo: Tom Hussey

- - The Daily Promo

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Tom Hussey

Who printed it?
I printed the images in house on a really nice feeling Red River paper.

Who designed it?
The concept for the promo series came from my Producer, Patty Hudson and I. Ā The envelope design is by Craig Carl and the copy is by Diane Carl.

Who edited the images?
I did.

How many did you make?
Ā Each ā€œMini Promoā€ is limited to an edition printing of 450.

How many times a year do you send outĀ promos?
We send things out twelve times a year of various types and various quantities.

Why did you choose to do a mini print?Ā I enjoyed how something so small could have such a large impact.
As the size of the standard cubical shrinks in the ad agency world, we thought it would be good to send a Mini promo. Ā I thought if we sent a really nicely printed, and yet smaller size piece of art, it would offer the creatives an opportunity to have a Mini gallery of my work. Ā Thatā€™s what itā€™s all about . . . keeping my brand in front of creatives and giving them something special and beautiful to look at.