The Daily Promo – Carmen Chan

- - The Daily Promo

Carmen Chan

Who printed it?
It was printed by FLASH Reproductions in Toronto. The designer found the printer and FLASH mailed us physical proofs to check color and quality before going to print. We went with them because they were able to accommodate the special binding for a reasonable rate.

Who designed it?
Kati Forner (
I became a fan of her work via the print spreads she designed for other clients, and felt as though our styles aligned. She also has experience creating photographer’s pieces – coming up with a design language and format that speaks to each photographer’s work is a passion of hers. She started by presenting me with four design concepts (some of which I didn’t choose, she’s shared on her instagram) and explored cover layouts for one of them and then she went ahead with the layout.

Tell me about the images?
The images are an edit of my commercial, editorial, and personal work from the last 1-2 years for clients including WWD, Cereal Magazine, and Marriott Hotels. I sent Kati a wide edit of my favorite work and gave her free reign to make the first edit for the layout. We swapped out a few images after receiving input from a few close friends who are familiar with my body of work. I really liked the pairings we ended up with and the variety in scale and space throughout the piece.

How many did you make?
500. Half of them have been mailed to prospective clients. The rest will go to current clients, friends, and I’ll keep the rest as leave-behinds.

How many times a year do you send out promos?
Last year, I sent out my first promos – a variety of double sided 5×7 postcards. This year, I’m only sending this one. Moving forward, I’ll be sending them once a year.

Do you think printed promos are effective for marketing your work?
It’s nice to be able to share your work in a print piece that is designed in a way that compliments your work, and this piece in particular acts as a mini-portfolio. So I think they can be effective in conjunction with your work being seen elsewhere. A good example of this is a photo rep I recently met with who first saw my work in a magazine, then received my printed promo, then received my e-newsletter and responded to the newsletter asking for a meeting. Then there’s serendipity – the postcard promos that were sent last year were graciously shared on your instagram feed (@aphotoeditor) and John Cogan from GOODNOISE ( saw it and reached out. We worked on a commercial job together last month that wouldn’t otherwise had come about had I not shared that promo with you. Thank you so much for sharing it!

There Are 1 Comment On This Article.

  1. Nice job…very classy!

    As far as…’Do you think printed promos are effective for marketing your work?’

    Last 12 months I’ve sent out 3 mailings totally about 385 RPPC baryta 4 x 6 post cards. No direct success from the cards.


    One rejection reply (very rare to even get them, usually you get no reply) turned into a success with a little salesmanship on my part. That success led to a 2nd success with another institution and that success let to a 3rd success…at The Met!

    Moral of the story…work blind, just do the footwork.

    Reality…don’t sell the farm doing it.

    There are a zillion more photogs just like you or better out there, all pounding on doors. Invest what you can afford to lose if you get nothing from your efforts. Most of all have fun…for freezing time should be your first love!