Who printed it?
NOVA in Brooklyn. It’s nice because I can actually go to the press check. I’ve been printing my promos there for the last three years. Michael Artale is my contact, he is super patient and easy to work with.
Who designed it?
My studio mate Kristian Henson. He designed my promo last year too. I like working with him because I don’t feel shy telling him if something isn’t quite working and he takes my input and makes it even better.
Who edited the images?
Kristian and I worked on the edit together. I wanted to showcase some of my quieter work. People know me for poppy energetic photos so I wanted to show a bit of the other side in this piece.
How many did you make?
How many times a year do you send out promos?
1 big piece a year and sometimes, additionally, I’ll send a postcard. My agency apostrophe makes a couple promo pieces a year as well.
Have you seen direct feedback from your promos?
Last year I did a poster and got direct feedback in that I was rewarded an ad job because the art buyer received my promo and had it on her wall. That client hired me 3 times over the course of last year so the cost of that promo was paid for many times over. It is scary to spend that much money on something not knowing whether anyone is going to look at it at all, but I definitely believe in the saying “you have to spend money to make money”.