Author: A Photo Editor

I work for a childrenswear retailer. This position was listed at $55k max, but with the retouching and excel skills I brought to the job, plus experience, they were able to increase it to $60k which I still feel is undervalued for what I provide.

When I moved to South Carolina the options to work as a photographer were slim. I was previously working in North Carolina for a shoe retailer making $72.5k as a lead photographer.

I work for a single employer as a typical M-F 8-5 w2 employee. I do have an employer matched 401k and 13 paid vacation days plus additional sick days available.

Their cycle of shooting is a bit chaotic and changes with the seasonal release of product to vendors. Photography consists of necessary files for store plannograms, ecommerce on white, flat lays and on figure (both on white and lifestyle). I do not have an assistant and do all of my my own lighting and editing. We do bring in a stylist as needed. We are a team of 3 photographers plus a manager and we each handle a specific brand and retailer in the children’s clothing business. While the other brands are split amongst photographers here, I handle a single brand and all of the types of photography listed above for that brand. It can be hectic.

Worst advice: Being a photographer will make you a starving artist. You should go in to marketing.

I’ve done well in my career, and while this position has been a step back financially, in many ways, it was a necessity in my career.

Learn photoshop – and more than the basics! It has helped me to be an asset to the companies I have worked for and helped me advance in my career.

My income is 80% Weddings and 20% Commercial Photography. My business is structured as an LLC but taxes as an S-Corp.

My commercial clients are smaller businesses. I work with a lot of commercial video teams that bring me on to take stills alongside video.

Overhead:
Studio space – $300/mo
Equipment upgrades – $5,000-10,000 a year

I have a Roth IRA that I contribute a little bit to, and then I also have a small real estate investment portfolio. The goal is 10 houses in the next 8 years (I currently have 2 houses at the moment). After those 10 houses, the goal is to continually scale.

Realistically working roughly 160 days a year.

General increase of income year over year from 2018 until 2020. I still did roughly 100k in 2020. while in 2021 I photographed more weddings than any year prior and had an income decrease to 90k. 2022 picked back up with work, I shot less weddings but more commercial work and brought my average business income back to 95-100k.

I have two houses (3 rental units total). I live in a duplex and rent out the other side which covers 80% of my mortgage. I live for next to nothing because of my real estate income, which averages to about $400 a month take home. It’s not much at the moment, but I plan to scale and purchase another house within the next 12 months.

An average wedding is around 8-10 hours of coverage, and they are usually 30-90 minutes away from my home. Average wedding couple spends around $5,000. Take home after paying assistant and taxes is around $2,500.

Commercial projects are roughly 8-10 hour shoots with 3-4 hours of editing. My day rate is between $2,500-3,000 depending on the scope. Historically there have been few expenses per project, so take home is roughly that full amount.

Best shoot was for a local internet provider asking for photos of local spots in two nearby cities. Pay was initially $3,000. For some reason they dragged their feet on payment for three months. As an apology they added an extra $2,000 making the total take home $5,000 for about 6 hours worth of work over 3-4 days.

The worst paying shoot was for an education company. They wanted studio layflat images and then 2-3 headshots. The payment was $1,700 for 40 images. After I sent a contact sheet, they chose to select only headshots and lifestyle portraits of the owners. Which meant 40 heavily retouched photos. I outsourced the editing for time. After outsourcing and studio / light rentals, take home was around $1,000 for 8 hours of work.

I do not shoot or offer video.

I am strictly word of mouth. I have a wedding website, and have yet to build the commercial photography website.

Best advice was to learn how light moves, and hire an accountant.

Worst advice was to shoot destination weddings for free or next to nothing.

When quoting a commercial photography project, quote a number that makes your stomach turn. The worst thing they can do is say no for this project. Then when they have a project that has the budget you quoted, they’ll likely remember you and come to you. We all know higher price is often higher perceived value.

I commission photographers for 1-2 shoots a month in addition to performing daily photography research.

This is my first photo editing role.

For retirement I have an 8% contribution to a 401k. Condé has a decent match policy but I’m unsure of the specifics off the top of my head.

Standard full time job. 260-ish days a year.

My income has increases recently from $55k to $60k due to a raise fought for by my union.

Email with a portfolio is the best way to reach me! I also don’t mind instagram DMs.

I use Instagram, stock agencies, Google, Tumblr (still), and word of mouth recommendations to find photographers.

We hire editorial photographers that have extensive previous experience shooting for magazines, key art, event, interior, or celebrity portraiture.

I work 260 days a year. I have a 401k for retirement. My income hasn’t changed in the last few years because my company does not give raises.

My job consists of helping the photo director/producers with budgeting, invoices, sourcing everything for a shoot (photographers, stylists, locations, catering, permits, etc). I go to almost every shoot as both producer and assistant. I produce shoots as well but tend to stick to photographers who have worked for us in the past. I would love to find newer, untapped talent but my job likes to hire the same, safe options, unfortunately.

If you want to work as a photo editor, administrative experience is super important and will go a long way. I know it’s the tedious part of a creative job but it’s necessary to know how to invoice, fill out forms, stay organized, communicate via phone and email, troubleshoot, etc.

Also, consume art as much as you produce it too! We cannot get stuck in our own little world, consume art out of your comfort zone, art that you don’t understand, etc. You never know where you’ll draw inspiration from and I think it helps cultivate your own unique creative eye.

Best Advice: Be polite and treat every job no matter how big or small as important.

Worst Advice: “Don’t respond to photographer’s emails when they reach out if you don’t like their stuff, they are annoying” – I just think this is a disrespectful way to think about reach-outs. YES, I am SUPER busy and I do WAY more than photographers think I do, but they are equally busy and I can give them the respect they deserve of giving them a simple yes, no, maybe later. On the flip side, photographers please do not take “no” personally; just because you are not the right fit for us, doesn’t mean you are not perfect somewhere else. Photo editors especially tend to be constrained by higher corporate people who heavily constrict our creative vision and we have certain aesthetics and brands that we have to stick to.

Work email is the best way to reach me! Attach a link to your website and portfolio. Some people can be very verbose when sending reach out emails, but I don’t mind if you just get to the point and be polite. Personally, I think it’s okay to repeatedly email and check in every once in a while, especially after your portfolio has new additions that you think would fit in with the style of our publication. Instagram, art galleries, other magazines, agencies.

We use Instagram, art galleries, other magazines, and agencies to find photographers.

Here’s my advice:

-People are more willing to talk about their job/how they got there than you think! If you’re considering transitioning from freelancing to photo editing, don’t be afraid to reach out to people and ask them if they have any free time to talk about their career. Worst case scenario, they decline and you ask someone else. But people love to talk about themselves so just try!

-As someone who came from a different field prior to entering the photo world, I’ve noticed that there can be an us vs them mentality amongst photo editors and photographers. I understand that this stems from years of industry BS and some jaded photo editor’s attitudes, but I really hope that my generation can bridge the gap and fight for the rights of freelance artists as much as we can. We can be limited by the corporate overlords we work for, but we can TRY to make change happen. I try to show photographers/crew I care and respect them wherever I can and I try to share their work widely and often. I think sharing creatives work is a small thing we can do show our support. I really hope you can get 5 other jobs from the job you did with us!

-Similarly, can we PLEASE credit everyone?? It’s not hard and it’s the tiniest thing you can do to help someone out and acknowledge their hard work. There is no shoot without them!

-I love my job but the pay is unacceptable, especially in one of the most expensive cities in the United States (for reference I had multiple years of relevant job experience prior and I have a BA). I want to stay in this field, but unless I find a job that provides a livable wage, I will have to pivot which is depressing because I love working with photographers. 40k in 2005 is NOT what 40k is today…i’m drowning and my job thinks it’s okay because it’s technically “entry level”….That being said, the stability of just having consistent income and insurance is a privilege.

-Be respectful to everyone on set. I’ve worked with amazing photographers/hmu/stylists who I will never hire again because they were incredibly entitled and rude to other crew members for no reason. It’s 2023, basic respect is COOL! Along those lines, perhaps consider having a public-facing social media page with your work, and a private one for friends/family.

I currently only work for 1 photographer as a lighting tech but in the past have worked primarily by referral through photo agencies.

I shoot as well but assist 75-150 days a year. Over the last few years it’s been less labor and more money. Lots of tracking down incident angles and adding gradients in surface.

I make 450 for editorial and advertising base is 750-1200/day. Prep days and travel are full rates. Business class if flight is over 3 hours .

Editorial assisting is usually a noon call time. Load in. Find the frame. Shoot subject and load out by 3.

Advertising jobs is a prep day going over the deck and making EQ orders, scouting the location and path of sun. Shoot day is always a solid 10 hrs with 2-3 OT. Typically IBM, Apple and Google jobs are 5 day jobs total with 1-2 being shoot days.

For my best paying job I was supposed to go to Bulgaria for 8 days. Job confirmed and then something happened and the creatives pulled the plug. I got paid full rate for cancelation.

Worst paying was a 3 day job and the week after it was shot and rounds of retouching were being approved agency went radio silent. Turns out CEO was taking money from the company and they had to shut the doors mid project. Job never paid out.

Shoot what interests you. 17 years in fashion was brutal and boring from a personal stand point. Now working in science and technology and talking to engineers is so much more fulfilling.

Know the value you bring to the table. I’d say 75% of agency photographers would be lost without their first. Assisting is a thankless job that’s hard on the body and at the end of the day it’s the center of advertising work being produced.

Also take the time to really understand how light works. The different qualities of light and how that relates to shape and texture of the subject.

Best advice: Be nice to people! Make genuine connections. You can work hard and be kind. Treat everyone on set with respect and just try to be helpful to anyone you can be.

I’m about to hit my two year mark and cross over into my third as an assistant. I have a degree in photography and imaging but started my first year post-grad assisting to gain more on-set experience.

Year one (2021- 2022) part-time job at a tabletop prop house, supplemented by assisting. I was very green and grateful for the opportunities and chances given to me. I worked mainly on food sets and my average assistant rate was $400. I was mainly working smaller jobs with just the photographer and me.

Year two (2022-current 2023) managed to get on some larger productions at the end of year one that helped me gain experience. On these sets I was mainly second or third assistant, with a rate somewhere between $400-500. As the year progressed, my hours at my part time job became significantly less because I was fortunate enough to have assisting opportunities that took precedence. My goal is to be able to full time freelance by the end of 2023. I began working more frequently on larger productions and have worked up to first assisting on a couple of them. My rate is usually between $600-$750 and I’m still picking up work at the $400 rate as well for smaller productions.

2021: $100k gross (75k assisting, 25k photographing)
2022: $125k gross (100k photographing, 25k assisting or 2nd shooting)

2022 was sort of a transitional year. 2023 is my first year supporting myself exclusively as a photographer. My clients are primarily New York based editorial and small commercial clients. Some West Coast based tech clients. I’m a sole proprietor. Not yet making enough for incorporating to be a high priority.

70% commercial, 30% editorial though of course that percentage gets flipped if you ask about shoot days for each.

I try to keep overhead fairly low:
I share a studio/office with a few other photographers for ~$400/month
Insurance ~$700/year
Software licenses ~$500/year
No other recurring consistent overhead.

I probably put off buying new equipment longer than some photographers though I expect to spend about $15k on cameras and maybe a new computer this year.

I’ve been maxing out a Roth IRA for the past 3ish years. When I first opened it, I was contributing around $100/month and have gradually increased my monthly contributions as my income has allowed. In 2022 I opened a SEP IRA and I try to contribute around 10% of my gross to that as the checks come in. Some months that’s not possible. Both of these accounts are invested in low-fee target date funds.

As an assistant, I was working many days at fairly consistent rates and by my last year assisting, I could often command $750/day as a first on commercial projects and was rarely being paid less than $600. I would also still occasionally assist friends on editorial for $200–500/day.

Generally I pay my assistants now as much as I can. Sometimes that means paying out of my own pocket. On commercial jobs that means $500-750/day depending. For editorial anywhere from $250-500. I try not to ask assistants to take any rate I wouldn’t have taken when I was in their shoes.

Now, as a photographer I am on set many fewer days and the amount I make varies wildly. After expenses, I make anywhere from $0–1000/day on editorial. Commercially, I have made anywhere from $2000–6000/day including usage, etc. though rates at the high end of that that are very rare for me at this stage. Honestly, I don’t have an average.

My best paying shoot was a Tech/B2B services company. 4 shoot days, 1 tech scout. ~5 different creative calls and pre-pro meetings in the weeks leading up to the shoot. Whole shoot was work for hire. I netted around $26k. I recognize that’s low for WFH.

My worst paying shoot was a web-only editorial. Probably a total of around 13 hours of work between shooting and post. $400 flat rate. I used all of it to hire an assistant.

Not really shooting any video, but have some projects in the works that will change that.

Never feel like I’m doing enough marketing. I do one fairly large printed promo per year. Also do end of year gifts for select clients. I do individual emails with tailored PDFs or mini-sites for the person I’m contacting. In my experience, the more personalized my emails, the higher the response rate. I try to post work I’m proud of on Instagram regularly. I definitely go for quality ahead of quantity though I could probably use to shift that somewhat.

Best Advice I received is to just keep making work. Truly, deeply, deeply wish I could’ve internalized this about 5 years sooner than I did.

Forming genuine relationships with other photographers as well as with those in hiring positions will probably do more for your career than any marketing email you will ever send.

Also, and this is advice for myself as much as for others: don’t let the perfect be the enemy of the good. Nobody will know you exist unless you tell them.

My responsibilities are to take photos that promote the film, both behind the scenes and on-set. The images end up online, billboards, posters, etc.

I’m shooting along side the rest of the crew each day of filming. Smaller jobs and some tv don’t require you to be there everyday.

The job requires the normal skills of a photographer but also a great deal of experience not being in the way, while being creative and very adaptable.

The current writers strike has not only hurt writer’s incomes but all film crew jobs. The TV and commercial markets weren’t hit as hard and many friends who have a foot in both worlds are at least surviving. I have made a good living, up until recently, just being a set photographer so I never diversified. I’m now regretting that choice.

The only income that I’ve made this year is from a random commercial job that came my way because of an old relationship with a producer.

Last fall most production slowed down and stopped even before the contract negotiations between the WGA and AMPTP even started. No one wanted to start a project knowing that shooting would be interrupted.

All photographers working on larger films are in the camera union, IASTE – Local 600, and have separate contracts from the writers. Our contract was renegotiated recently and many were disappointed with the results. The Union has very limited ways of assisting during these hardships.

Ask anyone who works in film and tv, as fun as it sounds from the outside, the truth is often quite different if you aren’t high up on the pay scale. Working 12-16 hours a day is not uncommon. Having 10 hours to sleep, eat, and travel to and from the location, day after day, becomes difficult and often unhealthy. Shooting conditions are not always ideal and you have to be ready for everything. Sometimes it can be fun, or you may shoot in a place that you would never have access to, but mostly it’s a lot of work and time away from family.

Where to go from here? I’m not sure. The greed that the studios have displayed is really disturbing and disgusting. This behavior, and the response to it, seems to be happening in many different fields. Corporate greed is nothing new but the outpouring of people willing to try and change it is hopeful.

am a studio product photographer shooting remotely. I shoot mostly outdoor clothing along with bags, shoes, hats, belts, and other accessories. Clients send me the product via FedEx ground, and I photograph it in my home. I have two rooms dedicated to studio / office space. I shoot most items on white and then do all the postproduction myself. I deliver the images to my client via Dropbox and then send the product back. In the past I have had a variety of clients but for the last 5 years I have only been working primarily with one client, a national clothing company.

I used to also shoot outdoor lifestyle images but since having kids 12 years ago my focus has been studio images.

I coordinate with the local high school and hire students with learning challenges to work a couple hours a week during the school year. The school pays the kids minimum wage which is currently $15 an hour in California.

I write off a portion of my home expanses for the studio space I have in my house. My house is paid off, but I have done a lot of renovations in the last 3 years. I also have accumulated a lot of studio and camera equipment over the years and try to upgrade when I have had a profitable year. I also use cleaning companies, and contract photo assistants / photoshop tech when I am busy with tight deadlines. My cleaning service is $350 a month for a few hours of work 2 days a month. I pay my photoshop tech who is currently a college student and works remotely $24 an hour.

I would like to add that Health Insurance has always been a big expense for our family. I don’t think I could still be in business today if it wasn’t for the implantations of the Affordable Care Act. Expanding the income levels has also been helpful. When my husband was still alive, and we were both self-employed, we weren’t always able to qualify for subsidies depending on how profitable were in a given year.

Now that it is just me and two kids, I have been able to qualify each year. This is a gigantic savings for me. I currently have a Silver Blue Shield policy for the 3 of us that would be over $1800 a month on the open market. Through Covered California is it costing me around $450 a month instead.

I always maximize both my Traditional IRA and SEP IRA accounts yearly. In 2022 I contributed $7,000 into my Traditional IRA and over 16,000 into my SEP IRA. These contributions also lower my “Adjusted Gross Income” which usually allows me to qualify my family of 3 for some health care subsidies through the Affordable Care Act.

In 2022 I worked about 180 full days on client work. Other days are spent paying bills, bookkeeping, ordering supplies, upgrading my studio space, and end of the year tax stuff.

My income has always fluctuated depending on how many clients I have at the time and the size of the companies I am working with. Some of my biggest earning years were 2009, and 2017. My wages have not kept up with inflation and I was actually making more per day in those bigger years. In the past, the fluctuation didn’t matter as much because my husband had a full-time job as well. However, he died in 2020 at the start of the pandemic so now the income fluctuation is a concern. My current client is trying to do more images in-house so I expect my income to drop this year unless I can find additional clients. During years that my business slow, I would spend my time doing home improvements to better the equity in our home. My husband did the same. We both had home offices so this also improved our workspace. We were lucky that our business yo-yoed at different times and the home projects helped our long-term financial goals. The only time we both plummeted in profits was 2010 and 2011 which was also when we finally had kids. Things were tight for a while, but it also allowed me more time with my kids when they needed me the most.

My two kids get survivor benefits from their deceased dad until they are each 18. The money goes to me to cover their monthly expenses. I also put a portion of it into their college savings account. Each kid gets about $1700 a month for a total of $3200 a month. This has been additional income since my husband died in 2020 and it is a great buffer in slow months. However, it is less than 1/3 of what his income was when he was alive. Having a partner for over 20 years that also had a full-time job was instrumental in my success as a photographer.

I try and work 7 hours a day 4 days a week when I know product is coming my way. If I am asked to meet a tight catalog deadline, I might work 10 hours a day and on the weekend. In the past I would also charge a “rush fee” for overtime hours but I haven’t done that lately.

I charge per item and the rate depends on the type of item or accessory. Therefore, my rates are consistent and more dependent on how productive I am on a given day.

I have done very little in the last 12 years to market myself. This is something I need to work on if I want to stay in business. It is not a good idea to be reliant on only one client.

I was told that I could never make money as a photographer and that photography should only be a hobby. Best or worst advice?

This is a tough business. It is easier to be lean, aggressive, and mobile when you are young and single. However, now that I am a single mom with two kids, I am not sure it is the best career choice. I am trying to find ways to diversity my work so I can find a more secure place for my family. Save when you can and put money away for the slow times. Also, when you have extra cash, invest in things that will help you and your business in the future.

I am primarily an architectural photographer but much of my work blends into the commercial space since a good portion of my clients are retail and hospitality brands and just architects and developers. My business is a registered S Corp.

My clients range from mid size architectural firms to fortune 500 companies. It’s quite a mixed bag of budgets, expectations, usage needs etc.

Most of my overhead is travel expense for me and my assistants as 80% of my work requires it. So hotels , flights, transportation etc. Otherwise my overhead is pretty low. I don’t buy much gear these days as I already own everything I need, and the rest is just things like subscriptions to the various softwares and programs i need to run my business.

Last year was lightning in a bottle. Between shooting and retouching, i’d say I worked easily over 100 days. It’s usually closer to 50-60. 2022 was a crazy year for my business and I was booked to the point of burning out. I went from averaging around 120- 150k/ year to more than doubling that.

I have been working on developing passive sources of income and turning myself into a photography brand as I don’t wish to continue relying on client work exclusively.

An average shoot for me depends on the client. For the fortune 500 companies, they usually demand buyouts, so I charge appropriately and they tend to be very demanding for what’s needed in post production. Often times, the client doesn’t even know how “photo ready” some of the sites will be until we arrive, so we have very honest discussions about expectations and what can be achieved in post. I’ve gotten pretty good at the photoshop miracle. For architects and developers things are more reasonable and usage fees are pretty standard.

One project required two visits with an enormous amount of travel and two weeks of shooting. I had two assistants, and had to bring a retoucher with me to edit images as we shot because they needed to go to press ASAP. I would shoot for 12 hours a day and then join my retoucher to edit images all night long. For both projects I billed over 150k.

I pay my assistants 500-600 / day. A little higher than most, but they’re so crucial to me that I want them to drop what they’re doing whenever I need them.

I come from a heavy video production background and do my fair share of freelance DP work. It’s common for clients to want to bundle video and photography services. Although the last couple of years photography has been my main source of income and honestly I prefer it. It’s less work and the profit margins are much higher.

I am terrible at marketing myself. My biggest effort goes into SEO where I rank number one in google for several key terms in my target markets. It’s a mixed bag of results. It helps with website traffic, but 80% of it is people just kicking tires. Otherwise I suck at marketing. I am making a better effort this year to be more intentional and traditional with generating leads.

Worst Advice: you need to specialize. That might have been true ten years ago. But in this day and age, the more things you can do, the more value you can offer. Clients and agencies have arduous vendor uploading systems, so if you’re already in their database and can do something they need, you’re likely to get that call. Not saying you have to try to be a jack of all trades. But you should definitely at the very least be proficient in video services as well.

And you should start understanding AI. Whether we like it or not, it’s here to stay and will play a major role in the day to day development of marketing assets in the near future.

Best advice: If a client bitches about price. Don’t lower your rates. Lower your deliverables to meet their budget.

Don’t obsess about gear. Gear is just a tool and honestly any camera made in the last 5 years is going to deliver excellent results. Invest in the tools that make your life easier, like tilt-shift lenses for me. Invest the money you’d otherwise spend on gear into personal projects. Personal projects are what make you stand out and carry your own unique voice and perspective on the world, which is what attracts people to want to pay you to do the same generic shit they always do. You can polish your skills, and you have complete creative control.

And please stop undercutting the industry. You’re only hurting yourself and the rest of us in the long run.

Only the last 4 years my income was solely from photography. I have one large retainer client that allows a balance of consistency and flexibility.

My income is 30% – Lifestyle, 30% E-comm (in studio), 15% Product (in home studio, very basic,) 25% – Retouching. These are mostly west coast based brands that sell all over the US and a few start ups/local businesses.

Not much overhead other than basic rent/utilities. Most expenses are basic marketing/website needs. I own most of my equipment and will expense any additional rentals need for each project.

Does the lottery count as retirement haha.

I work 8-10 days per month on average. Sometimes more depending on the season. The rest of the days are spent marketing/networking/shooting for myself.

In my early 20s, after getting my BFA, I worked/pursued shooting action sports as a career but that quickly went away once I realized the income was terrible unless you were at the top 5% of the field. I transitioned to commercial fashion and spent a good 5-6 years assisting and working on my portfolio by doing test shoots.

I was fortune enough to have a great relationship with a local modeling agency that allowed me to quickly build up a book of some models that went on to be very big in the industry. At the same time, I assisted in a creative agency where I learned as much as I could about all the business side of the industry while expanding my network.

After I felt I had learned all that I could, I took an in-house photographer position at a local brand that was quickly on the rise. I enjoyed the team, but the brands overall aesthetics were not aligned with mine. I was often told my work was too “professional” looking, which admittedly did make sense for a brand that catered to the youth/IG/TikTok market.

So I decided to go out on my own full time freelancing… in February 2020. COVID put a halt to any plans I had for that year. So that first year was incredible hard and I had to take anything I could just to keep a roof over my head. That often meant shooting product from home in a makeshift studio and even shooting family portraits.

Over the last two years I was slowly able to start getting more work that fit my style. I’m lucky that my partner was a designer at a midsized clothing brand that was growing fast so I took on most of their photo work (lifestyle and ecomm). I was also able to start working as a second shooter for larger campaigns via some photographers I had assisted in the past which I’ve been very excited about as its allowed me to work with a great team and enhance my portfolio.

I will sometimes take on select retouching jobs to supplement my photography income but its not something I put a lot of time or effort pursuing. I may do it more in the future as it can but pretty profitable but I don’t enjoy the aspect of having to lock myself in front of the computer for hours and hours at a time.

Average day for a lifestyle shoot is either a full day (8-10 hrs) or a half day (4-6 hrs) and my rate usually is a lump sum creative fee. Then Ill spend a few days after the shoot culling, color editing, and some light retouching if the client is willing to pay for that. Avg take home pay is $1500.

Licensing has been the most frustrating part educating clients about and I’m often stuck in a limbo of needing the money regardless so I often give just a simple 1 year usage that goes into my creative fee. But i’m hoping to change that going forward as I’ve had some clients take advantage of that. ( licensed for social use doesn’t mean the same thing as paid ads.

Best shoot was second shooting for a large international fitness leisure brand. It was a work for hire agreement but i was still allowed to use the images for my portfolio. The shoot was 4 days over two locations and take home pay was 5.5k. Great team and amazing producers made it feel like a breeze.

Worst paying job was a half day e-comm job where they asked to add a small lifestyle shoot at the end of the day. The client assumed a half day rate was hourly and tried to say the lifestyle shoot only took an hour so it should only be 20% of what the e-comm rate was. the half day rate was $400 and my lifestyle rate was $1000. they attempted to get both for $500, after having audacity to show my images on the front of the website before acting surprised that the rate would go up.

I quickly dropped them and I don’t do half day rates anymore or last min add ons without prior conversations. I also used it as a sign to up my rates overall to filter out cheap clients.

I did one small video job last year where I was brought in as a specialist (I have extensive experience shooting surfing in the water). All i did was shoot for 30 mins and the client handled the edit. I was pleasantly surprised to see a lot of my footage used in the final ad.

I would love to pursue it more but learning how to approach video vs stills is a bit daunting. My goal would to at least have some short motion clips to pepper in throughout my book.

I’ve upped my game in reaching out to potential clients this year via direct email with curated PDFs but still haven’t been able to translate them into jobs just yet. In addition to that I do my best to send out a quarterly newsletter. I’m not as consistent as I should be but have found its always easier if I have new work to show, so I focus on that first, and then go from there.

Best advice – Unfollow photographers you like on IG. All it does is fuel an inferiority complex.

Worst advice – Take any work you can. Its ok to say no to jobs/clients that you don’t feel like are a good fit to you.

Trust your gut and shoot what inspires you. Always be kind and pleasant to everyone you meet on set. Don’t be afraid to take the boring e-comm jobs because at the end of the day you gotta pay your rent (you don’t have to share them on you portfolio). Always aim to find one thing you can learn each day on a shoot. Fake it til you make it.

I manage a team of other photo editors and we work with editors to produce food, interior, lifestyle, and style content for a few brands.

I was promoted a few years ago to Director which came with a decent salary bump.

I work full time (5 days per week) and often work weekends as well.

I have a 401k and the company matches up to 6% and I contribute 6%. I have about 100k in there right now.

If you are interested in my line of work: it’s a tough industry right now, but anything you can do to get your foot in the door; internship, contract work, etc. helps a lot.

Best Advice: Treat every shoot with the same stamina, whether it’s a product shot in the studio or cover image with lifestyle.

I want photographer to reach out to me via Email or Linkedin.

I find photographer in competitor magazines, regional magazines, portfolio introduction emails. I also use Instagram. Word of mouth in this industry goes a long way.

I (or someone from team) try to meet with all photographers who send me their portfolio so that I can provide feedback.

My “day job” is with a very large holding company – I work on one of the owned brands. I report directly to senior leadership. They remain pretty stoked as long as our creative team is pressing on new ideas and innovative concepts to support the brand story and products.

There are 5-6 full time employees on my team. We also use a dozen or so contractors; designers, producers, copywriters, etc. This figure does not include freelance photographers/videographers of which there are many.

I started a side business in 2022 doing creative consultation and sniper style projects for brands; photo and copy mostly. I am very niched down in my zone of competence and specific knowledge – so if brands in the space I play need what I do, there aren’t many others to go to. The money that I make from this really a secondary “nice-to-have” to my real reason for taking on side work. In my main gig, I play within the sandbox. Just the nature of big orgs. But my side work is my creative outlet. It is boundless. I get to play, create, push ideas. That is where I scratch the itch. It makes me better at my main gig to let that energy out elsewhere.

My LLC has no overhead. Just me. Home based, registered as an S-Corp to save on self-employment taxes.

I work ~230 days a year.

I built a small brand on the side with my photography while working hourly jobs until getting my first agency job in 2015. That was a $48k gig, my first salary ever. Worked my way to another agency in 2016 at $75k + bonus. Left to go brand side in 2017 for $90k. Moved to another brand in 2019 at $110k. Moved up ranks to current position now. A side note on salary; the “golden handcuffs” thing is real. Consider that in the path you take.

I lead a team of art directors and producers that are all the time hiring stills and motion shooters to work on our projects. Having come up as a photographer myself, I am always keenly involved in that process. We are vetting new talent, assessing project fit, assigning work, contract negotiating, and running all phases of production at all times.

For retirement I have a traditional IRA which is comprised of my rollovers from previous companies. Roth IRA maxed every year. 401k at current company is 3% gift. Also have stock at current company that is vested and grows each year – this is part of my total comp package.

The photographer + writer + director pipeline is pretty unique I suppose. People will tell you to pick a competency or creative discipline and stick with it. “Do one thing really well.” I have never agreed with that. I think you should explore the edges of your interest and see where it takes you. Being multi-disciplinary in your creative work makes you a valuable asset to a team as you are able to see things from a unique perspective. Don’t be afraid to tinker.

Best Advice: As a creative, you need other outlets. You cannot always have a camera in your hand. Do something analog. Rebuild a motorcycle. Learn how to cook. See how fit you can get if you slept and ate well for a year. Do anything but sit at your computer. Your creativity and work will be better for it.
Worst Advice: “You’re too creatively altruistic – you want everything to look and feel just so.”- a former boss that just doesn’t get it.

My advice for photographers looking to get on my radar is to find a way to be my friend and engage me on anything other than hiring you. I’m smart. I’ll do my seven second search and see that you are a photographer and make an assessment on your talent which you have made visible to the world. It happens that fast. Your homepage or LP needs to be fucking dope. Impress me, and quickly.

I have worked with a dozen or so shooters for the last 7-8 years. I came out of their ranks myself. We are a community. I ask all of them to bring me fresh talent – “who are you seeing that is on the come up that I need to pay attention to?” They bring me people and I trust them more because of it. As a CD, if you as a photographer bring me fresh camera talent, that tells me that you understand my job. You are trying to help me succeed. You are not operating from a scarcity mindset. This action makes you more valuable to me, not less.

If you want to be making real money, you need to be networking with clients that actually have money. Once you are doing that, if the $ figure you bid does not scare you to type, it’s too low. You can always negotiate down – it’s very hard to negotiate up.

I currently work for a company (150+ mostly full time) in the women’s fashion/retail industry with a very small creative department. There are four employees in our photo department (including me), backed by a handful of freelancers.

I work 260 days in a calendar year (minus any PTO. I currently have Unlimited PTO).

I oversee all photography for both Ecomm and Marketing content. We have an in house ecomm photographer but also book freelancers weekly. For marketing, I book 2-3 shoots a month. With the pace at which we are booking/shooting – I lean towards booking photographers who understand my process, the turn around time, the budget and they are of course, on brand and can bring something fresh to the product and content.

I you want to get into my line of work I advise that you practice patience, stay organized, and learn how to manage many personalities and budgets. Stay assertive and take initiative!

Best Advice: Keep up! I lived in NY for majority of my career and if you want to stay in the competition, you have to keep up with the pace and everything evolving with it.
Worst Advice: Ive already forgotten it!

I am often happy to hear from a photographer whether its a quick hello on instagram/email just to keep their name on my radar. I am always saving and bookmarking photographers, agencies and photography I come across. But it’s also important for photographers to understand there is one of me in my current role/company, and thousands of you. I think transparent communication is important and I do my best to respond to a lot, but I don’t always have the bandwidth to respond to everyone. It’s not personal, it’s just the nature of the beast.

But also, I want to approach photographers with the same respect and consideration that they would give me. Some of my closest friends are photographers in the industry and I highly value photographers, stylists, set designers, etc. work and skill set. I want them to see that I come from that approach. I do my best on my end to make sure they are also excited about the project and are getting the most out of it. Any time a photographer (or crew member) leaves a shoot happy, gives me positive feedback, appreciates how organized or respectful me or my team is on set, that’s the most important to me at the end of the day!

Instagram is now my main source for finding photographers, I also use agencies, and recommendations from creatives I’ve worked with.

My advice to photographers is to be personable but stay professional!

I work a standard 5 day work week with additional hours needed around shoots. I have a company 401k for retirement. I recently received a slight 3% or 4% raise only after asking several times for years.

My average work day is a mix of constant email correspondence, searching for affordable shoot locations, processing vendor paperwork, excel spreadsheet budgets, making payments for shoot production, editing images, overseeing retouching, putting together call sheets, trying to find ways to stretch out an already low budget that’s been cut yet again, and production meetings.

My advice for people who want a job like mine: Don’t. Your job will eventually get cut and the number of years experience you have in this industry only makes you less employable :\

Best/Worst Advice: “It’s way more important to know how to take a picture than use a camera.” – Olivia Bee

I want to be approacehed by photographers through email. You can DM through Instagram to ask for my work email. Then send a promo or a new project drop every few months or so. Don’t email again and again if I don’t reply. Just because I follow you on Instagram, doesn’t mean I want to hire you.

I find photographers through Instagram, other publications, Diversify Photo, and Women Photograph.

Any photographers reading this, please stop putting people in the middle in every single frame it’s so boring and I am sick of it. That is all.

This is my salary + additional freelance photo work (per year) over the last few years.

I am a former full time freelance photographer who is now a salaried photo editor. I was making $45-60K gross when I was a full time freelancer for the first several years of my career.

I work for a mid-to-large size publication and it is mostly remote. We have enough work to hire a handful of photographers every month and can pay between $1-2K per day for shoots.

I understand that it’s easier said than done, but leaving full-time freelance work and getting a salaried job within the industry was probably the smartest thing I did financially but, more importantly, emotionally. I was not built to be a full-time freelance photographer. It’s a hard life and is very difficult to maintain relationships, have kids etc. The up and downs are too great and it’s hard to live off of the $450 day rate that the New York Times, or other publications, would occasionally send my way. It was the absolute worst not getting work for a few weeks. It made me jealous of people who were getting consistent work and big advertising jobs and I did not like who I was becoming. I was always anxious and my work suffered. Being able to rely on a salary allowed me to become a better photographer since I was able to focus on my craft and get better, rather than having to constantly try to get hired and paid.

Between full-time job and freelance, I probably work 250-300 days each year.

Since getting my current job I have been able to max out my company matched 401(k) every year. I have $100K+ in savings, vast majority of which has come in the last few years.

If you are still a student – intern anywhere you can. Work for photographers, see what their world is like. Work for museums, see how they operate. Work for publications and see what life is like as a photo editor. The stakes are low and you will likely hate some of them, but that is incredibly valuable information for you to take with you.

If you are already a working professional – Don’t wait to get hired to start making the work you want to make. If you want to, for example, photograph protests for the NYTimes, don’t wait for them to hire you. Photograph it anyway and put it on your instagram. Treat it like an assignment and ask your friends for feedback in how you can improve. The best thing to do is always be shooting. If the work is strong enough, there is a good chance the right people will eventually see it. If you are not making work, you lose any chance of getting seen.

Best Advice – Shoot what you know.
Worst Advice – Any advice I received from professors in college who hadn’t been a working photographer in decades. They had no knowledge or desire to learn about how the modern photography industry works.

Instagram is the best way for photographers to approach me- If you follow me, I will at least look at your work. If I like it, I will follow you. If you’re looking for freelance work, please put where you’re based in your bio.

I find photographers everywhere: friends and I talk about who is making interesting work, instagram, reading magazine/newspapers and checking credits, being online too often…

You do not have to go to photo school to be a successful photographer, especially in this day and age and especially if you would have to assume substantial debt in order to go. This is not to say photo school is not valuable or doesn’t give students a leg up. Some of the best photographers I’ve met either didn’t go to college or studied something else before becoming a photographer.

I’m a full-time staff photographer for a quasi governmental institution. I shoot mostly corporate portraiture, events, and reportage. I started out shooting live music, portraits, and weddings. Eventually I found success doing food and beverage work for editorial and commercial clients, and did a lot of corporate portraiture for private clients as well as trade publications. In 2015, I took a full-time job doing in-house illustrative product photography and started learning video on the job while still freelancing. In 2021 I parlayed that experience into a new job with my current employer.

It’s a pretty even 33/33/33 split between portraits/events/reportage now that the “day job” is my only work. Since 2015 I’ve been slowly transitioning away from freelance work as my salary as a staff photographer has increased. This year I shut down my freelance website and sold half my gear since I no longer actively market myself for freelance jobs.

I bought my first camera in 2008 while touring with my band and went “full-time” in 2009 when my day job in the construction biz tanked after the housing crisis.

Most of my freelance clients were small to medium-sized companies based in the Midwest, but my editorial work involved a lot of travel all over North America.

I rented a dingy studio space for $1000/month in 2014-2015 but got rid of it when I took a staff job. Other than that, I’ve never had much overhead aside from the essentials: liability insurance, web hosting, software subscriptions etc. which total about $200/month. I don’t buy equipment often, and when I do I keep it for a long time. Since I don’t shoot video as a freelancer, I don’t need to invest in the latest gear. A 3-light setup, Nikon D850, and a few lenses can go a long way if you have good technique and are good with people.

As a full time freelancer, I would shoot about 200 days a year, but I was always “working”. As a staffer, it’s a 40-hour week most weeks, so 250-ish days a year.

My freelance clients ranged from individuals to mammoth companies like Energizer. I’ve shot tons of different stuff, partly to pay the bills and partly to find what I really like shooting. It turns out that I really like shooting what gets me paid.

In 2015 I took a full-time staff job doing in-house product photography for an e-commerce company. It was only $38k but I was allowed to augment it with freelance work, which I did. I knew I was being grossly underpaid, but a staff gig offered stability at a time when I was frustrated with chasing freelance work in my small Midwest market.

in 2019, I was offered a staff photographer job at a different company but my boss offered to match their $60k salary so I stuck around, even though I now had confirmation that I’d been underpaid all along. The upside is that I’d been honing my video chops along the way and continued to look for a new job.

When the pandemic hit in 2020, my freelance work evaporated. I’d been doing a lot of corporate portraits on the road for trade mags, so that was just gone. But my staff job got crazy busy. We were an e-commerce company, so business was gangbusters for the remainder of 2020. My salary didn’t reflect that increase in revenues, so I kept looking. In 2021 I found and accepted a fantastic staff photographer job.

I currently make $91k a year plus bonuses, full benefits, and even have a pension. It’s a unicorn of a job for a photographer. The subject matter isn’t necessarily exciting, but it is challenging and creatively rewarding. Besides, I never got into photography to be an artist. I wanted to do something I enjoy, and do it well for money.

For years I was a freelance photographer, busy gigging musician, and had a day job. It was a hustle, and usually it was pretty fun too. But I no longer gig regularly and have shifted away from freelance work in favor of a stable income. Getting married and having a kid influenced that a lot.

I know a LOT of photogs are able to have a family and still live that freelance life, but I never saw a way to make that work in my market. Not without driving my wife insane anyway.

An average shoot day for me is 10-12 hours of work. My fee is $1600 plus usage and expenses. Usage varies wildly from project to project.

My best paying shoot in the last few years was for an eyewear company. I got $2000 a day for two 10 hour shoot days, plus usage. It was for digital and print use and they licenses about 50 images so I netted about $30k on that job. Retouching took about 24 hours total.

The worst paying shoot I had was for a giant pet food company. $800 for 4 hours of shooting, another 4 hours retouching/editing. The big problem was that they used the photos before paying for usage. According to them, “someone” in their organization didn’t understand that there was an additional cost to license and use the photos beyond creating them (even though my contract stated there was). I had to chase down my money for months and ended up getting $2500 for usage. I’m convinced they used the photos for more than they admitted to and should have paid even more.

I’ve never shot video as a freelancer, but about 40% of my current job is video.

Since I was never chasing giant commercial clients, most of my marketing focused on building personal relationships with people within my market. I’ve never had a rep.

I’ve had great success by shooting and sharing ambitious personal projects that were picked up by local and national press. My background as a musician and salesperson means I’m a shameless self promoter, and getting press places like NPR and the Washington Post is both free and effective if you can pull it off.

I’ve contributed to a Roth IRA for years, but not nearly as much as I should have. I now have a 401k and pension. I know how incredibly lucky I am to work as a photographer and not have to worry about retirement, insurance, etc. and I fully intend to stay with this employer until I retire (in about 15 years).

Best advice: Work hard and be nice. The rest will take care of itself.

Worst advice: You can’t afford to turn down work.

Your artistry can only pay so many bills. If you want to live that unstuck bohemian life, go for it. But you better keep your living standards modest (or have a wealthy benefactor).

If you want to be a professional photographer, you have to be both a professional and a photographer. You HAVE to know how to communicate with people. The ones you’re photographing, the ones you’re working for, and the ones you’re working with. That means knowing how business works and not being a jerk to be around.

Lastly, hustle is a muscle. Build yours by returning emails and phone calls ASAP. Reach out and be proactive about stuff. Use your downtime to relax and refuel, but also to refresh and enhance your skills. Read a book about time management. Don’t wait on things to come to you, but don’t chase something that can’t be caught. And raise your damn rates. You’re worth it!

100% commercial with 50% being photography and 50% videography

My clients are mostly national beauty brands, though I have interest from some small food brands as well.

I do not have employees, I outsource my retouching and sometimes video editing.

I would say I work about 50-60 days a year.

My first working year was 2021. After losing my job right at the beginning of pandemic I decided to start over and follow my passion. My first year I made $27,000 (gross) with about $7,000 in expenses. I had no idea what I was doing and was charging very cheaply per image (I had about 17 clients). I had no retoucher until the end of 2021 and was not doing videography. 2022 was my lucky year and I do think luck plays a part, as well as collaborating with amazing retoucher to elevate my images. I upgraded all my gear and started working heavily with video. I made $121,000 gross and expenses were $20,000. I talked with a couple of photographers about rates, and realized good brands will pay. So my rates nearly tripled and I didn’t have issues securing clients. After securing a high end luxury skincare brand I had more interest, however I still get pushback from clients not willing to pay my rates. Typically if a social media manager emails me I know I won’t fit their budget, but if a producer does than I have a higher chance of securing the job. Confidence and not lowering my rates helped me secure steady clients as well. I do make some extra income from brand re-licensing my images for print or store usage.

With new clients an average shoot is a one 10hr day, with full digital rights, typically only 5 images. After retouching expenses I take home about $5k. However I don’t typically close myself in that time limit, so if I’m not satisfied with my work I will re-shoot extra days/hours. I work from a home studio so sometimes work/life balance is difficult.

I do all the styling myself and that can be a challenge that slows me down, and wonder if I should charge extra for it. If a brand doesn’t have art direction, I have told them I will charge (they usually don’t want to pay and come up with something themselves). With regular clients I tend to work 3 days, full digital rights, mix of photo/video for around $10k take home. I rarely shoot more than 15 images for one shoot. There is no consistency amongst my clients, sometimes a brand I don’t think will hire me ends up accepting my rates, so you just never know.

Best shoot was for a a 1 day cosmetic still life for a national drugstore beauty brand. Full digital usage for 1 year. After expenses (retouching) I took home about $6k ($4k day rate and $300 usage) the client originally wanted 5 images, but ended up taking 7.

My worst shoot was in 2021 when I had no idea what to charge or how to charge. I charged $1,410 for 6 images, take home was maybe around $1,000. That same brand then printed my image and used it in Sephora without my consent, I found it while shopping. I sent them a $3k bill for usage for 1 photo.

50% of my work is video, I try to edit as much myself but sometime outsource editing. I like to collaborate with other creatives.

For marketing I buy ads on IG I find I get a big influx of new followers and interest. So about once a month I’ll spend only $25. I used to cold email, however now I do not want to sound desperate so I tend not to.

Best advice: don’t undercharge, be confident in your style, and try to avoid imposter syndrome.

Worst advice is not really advice more like lack of support in the community. I have had some great connections, but I was also blocked by stylists and photographers on Instagram who see me as a threat (and I have heard this happens to quite a few photographers) I have seen this behavior from other women which is truly disheartening.

Please do not undercharge! I have seen photographers take my clients that I have said no to time and time again, and it is very infuriating. At the same time I think “am I a fool?” They have a new client every week, and I go weeks without one. However, after working over 15 years in the fashion industry being taken advantage of managers, I have no time for brands exploiting us. I didn’t became a freelance to not enjoy my work. Brands have gotten used to “content creators” working for low pay or no pay at all and for some reason think professional photographers do the same. I have no filter or patience any more for this blatant disregard for our hard work.

I would also try to read as much as possible about licensing, To this day I struggle with charging usage. If you can talk to others in the field great! Reach out and connect with as many people as possible, we are all in this together. Helps especially when it’s a slow season and you try to get motivation to keep going.

Early in my career from 2012 and up until around 2018 my editorial clients brought in about 80% of my business. In the years leading up to Covid, that started to flip more towards commercial clients bringing in 80% and editorial dropping to 20%. Post Covid, editorial has almost completely gone away.

My clients run the full scale from Fortune 500 to start-ups with 5 employees. They are mostly awesome. Some are more organized than others. Haven’t really had anything terrible come up.

I starting assisting in 2003 and been working for myself since 2012.

Very little overhead. Home office, marketing, software etc.

Shooting days avg. 40-50 per year. + marketing, pre and post production.

My income has been seemingly on the upswing since 2020 but this current year isn’t off to an awesome start. I think the unstable markets are keeping clients cautious about spending. Everything seems a bit on-edge. Hopefully it’s not long term and things will ramp up in the Fall.
The jobs vary greatly. Some are 1 day flat rate jobs with in-perpituity usage. Others are multi-day travel jobs with industry appropriate usage rates and licensing terms.

My best recent shoot was 15K day/usage rate (2 yr OOH usage U.S. only) for 4 shoot days plus production expenses totaling ~300K budget. Take home pay including any mark-ups, owned equipment rentals and day rate was 66K minus 30% rep fees on day rates = 48k.

My worst recent job was a major magazine portrait assignment. $1500 total flat rate budget. Editorial usage in-perpituity online, 1 time usage in print, unless reprinted in original context of story. Take home pay = 800.

Occasionally I shoot video, but ideally there’s a budget for a DP.

Honestly, I’ve fallen behind since Covid but I’m getting back on track with a regular schedule but I definitely think the general guidelines for marketing have changed. Pre-Covid I was doing regular mailings, following up with emails and doing in-person meetings in all major cities 4 times a year.

I have my savings for retirement but it’s a work in progress. A plan, no. A fantasy of one day not giving a fuck about getting paid for photography, yes.

Best advice: Don’t stop shooting and also keep the overhead low. Worst advice: Put that shit on your credit card.

Definitely keep shooting between jobs and pushing your skill set. Find a hobby that you love and that you can also shoot for fun and completely stress free. Spend less time on social media and more time making pictures. Keep the overhead low and pay your quarterly taxes. Invoice your clients on time and remind them when they are late to pay. Don’t be afraid to turn down jobs that don’t meet your personal ethics. Keep things simple and don’t stress the lows and don’t get too high on the highs. Ride that neutral zen state. Remember, it’s only money and most of it is not yours to keep. 🙂

Before going freelance I was employed full time as an e-commerce in house photographer making $60k plus benefits.

Nearly 100% of my income is amazon listings. I’ve been trying for years to get into higher end commercial and conceptual projects to no avail.

Graduated with a BFA in photography in 2012 and have been trying to make it work ever since. Taking odd jobs like retouching and graphic design along with interning and assisting to get by.

My clients are small individual sellers to mid size CPG companies, based all over as I shoot remotely.

I get most of my clients through a referral partner so most of my product shoots are about $900, and then I keep roughly 80% of that once you take out referral and prop costs. Not including taxes I’d then pay at the end of the year.

My overhead is mostly marketing, along with some equipment, and insurance. I shoot everything at home or on location so I have no studio. I’ve been trying my best to pour gasoline on the fire of marketing to be able to jump from low level e-commerce jobs to serious commercial clients. I’ve been in multiple directories (Found, Wonderful Machine, PhotoPolitic, Luupe, and BLVD), go to portfolio reviews often, and send out printed and email promos. All in it’s probably close to $15-$20k annually for the past two years.

Between shooting, marketing, emailing, retouching, I work almost every day. Shooting days are roughly 130 out of the year (2-3 days a week), but these are all low production gigs with no client present and little to no production cost.

I’ve been dying to get into the game with serious clients that want creativity and complex images, but all of my clients are either Amazon sellers wanting white background photos and some simple lifestyle shots for super cheap or small product based companies that are doing the same bright colored background set ups we see all the time. The good part of this sector is little to no pressure. The clients aren’t picky and are almost always happy with whatever I send them. So in that way it is easy money. However, I’m using like 10% of technical skills and it kills me that I can’t seem to get any further than that with the clients I snag.

I went from a full time income of $60k with a pretty fun little in house gig to losing that job when the company collapsed in 2020. Then my first full time freelance year was pretty busy with a lot of Amazon clients. The next year dipped a good amount mainly I think because I was focusing so hard on trying to get out of that sector and into the more produced and creative gigs.

I do a decent amount of retouching for one other photographer. That has kept me afloat and I’ve included that in my annual net numbers. I work with clients who don’t understand licensing and would refuse to pay them even if I explained it. My shoots all in get either $500, $900, or $1,400 from the client in total. The good part is these shoots typically take me 2-6 hours total for prepping, styling, shooting, and editing. I certainly wouldn’t be putting any more hours of effort into them for those prices.

The best paying shoot was $6k in one day when I actually got to shoot stills on a video set of a serious commercial client. It was a copyright buyout and was just shooting an athlete against a gray backdrop using the lighting setup the video crew had already put up. Handed over the hard drive and was done.

Worst paid shoots are common and are maybe $200-$400 for the shoot and images, but again they only take me a few hours to complete on my own at home.

I’ve been on Found, BLVD, Wonderful Machine, Luupe, and PhotoPolitic. The only one that has gotten me any interaction was Wonderful Machine where I at least got to put in two bids for large projects. I send out printed promos, email blasts, reach out to individuals on LinkedIn, ask local agencies for meetings to show my work and introduce myself, and I go to in person and online portfolio reviews as often as I can afford. The overwhelming feedback I get is “Your work is so cool, I love it! But I have no use for it”. I’m starting to realize I’m creating a product people love and no one wants to buy. It’s a very weird corner I’ve niched myself in to. People are always literally shocked when I tell them how I’m financially failing. For instance I have people contacting me pretty regularly asking to be an assistant or asking me for career advice. I hate having to explain to them that I’m literally the last person they should be approaching for that. It’s demoralizing to both parties.

No retirement plan, I’m broke, and pretty terrified about my future savings.

Worst advice I hear all the time is “you need to have your own unique style and stand out”. It’s all crap. The opposite is actually true. You need to be on trend. Whatever is popular is what’s going to be hired. If you’re different and unusual (even if they like it) they won’t hire you, either because the agency knows they won’t be able to sell you to the client, or because the client you’re pitching to wants what they’ve already seen has worked for comparable brands.

I know my submission is super depressing and pessimistic, but I think it’s important for others who are struggling to know it’s common. My view of this industry has changed so much. I’ve wanted to be creating the super creative ads I’ve seen since I was 12 years old, but now I’m thinking the industry is way less creative than I thought and that there is a lot more luck involved than anyone wants to admit. Some people get their break and some people don’t. I’ve been told by countless well meaning creative directors, art directors, producers, and photographers that I have a real future in this industry and success is just around the corner and I create amazing work with a creative mind. I’ve heard this told to me for 10 years now and I’ve not gotten any further in this industry no matter how hard I hustle. So, it may not be you. It may just be the luck of the draw and luck hasn’t landed on you to give you a break.

My clients range from large national charities and FTSE listed companies to small private businesses. Income is 50/50 between commercial and non profit work.

I try to run a tight ship with just home office, freelance assistants/stylists expenses and have become less obsessed with updating to latest kit.

I shoot approx. 50 days but treat photography as a full time job and work 5 days a week on marketing and my own projects.

I have a lot more direct clients these days especially in the non-profit arena, just about everyone I worked with at Ad agencies and design groups dropped off the radar during covid, still have some small production companies I work with.

Income collapsed during Covid, 30+ years with the ups and downs of being freelance left me well prepared for a lean spell so we survived but burned through most of savings through 20/21 Recovery has been slow with a lot of existing clients who I came up with over 30 years, being laid off or retiring. Editorial which was only a small part of income in recent years has disappeared. Projects that are coming through have generally been with good budgets. I think age may becoming a factor, I’m certainly feeling like the oldest person in the room, clients are now always younger, often much younger than me and I wonder how that is impacting my business.

There is no average shoot, they seem to sit on two extremes, commercial shoot would be 10 hour day with a minimum of a camera assistant and a trolly of kit, 2 year license and clearing £ 1,000.00 a day. Non profit at the other end £150.00 for an hour of me and camera with all uses.

My best recent shoot was pre covid, International campaign for government agency, managed entire production, casting and shoot with 2 production assistants for week of pre production, 4 day shoot, 4 days post. Shoot crew of 2 camera assistants, Digital tech, hair, make up and stylist. 8 hour days, two year all media worldwide license. Cleared 40k.

Worst paying shoots are 1 hour for non profits £ 150.00 all uses.

I don’t shoot video.

Marketing consists of monthly email newsletter, regular instagram posting and interaction and regular Linkedin posts and articles. Most effective out of that is Linkedin, anecdotally I meet with a lot of clients who refer to having seen work by me on Linkedin even though they don’t interact with the content. Only occasionally get that from instagram.

Best advice, be generous with everyone. Worst advice was to take on work for free to get a foothold.

Never be afraid to sack a difficult client and looking at the rates available in USA if your based in UK, move to US!

In 2019 I moved to a new part of the country so that was a bit of a disrupt. 2020 wasn’t great because of Covid.

What I shoot is often intertwined – a hospitality shoot for example could encompass all of the categories. Food/Beverage makes me the most money however. My clients are mostly smaller, with a few Fortune 500 a year.

I travel often for work, mostly back to NYC, with maybe one or two international shoots a year, and a few other cities around the USA. I’m working on building my network in my new home city.

I have a home office and rent studios as needed. I shoot from my home space often for remote shoots.

I work 5 days a week in terms of running my business. Number of days shooting really varies – I’ve had months with zero shoot days and months with 20 shoot days.

Over the last few years my income has stayed pretty much the same. However I am working less for the same amount of money. I used to shoot a lot of 1k/day shoots for small brands/restaurants, whereas now my minimum day rate is closer to 2.5k for the same type of brands. It’s a better work/life balance for me personally. My goal is to continue to increase my income with bigger budget jobs.

Early in my career I waitressed and assisted while building my photo career. Now, my food and prop styling skills greatly contribute to my success with smaller brands. It was VERY helpful during Covid, I was (and still do) conduct a lot of remote shoots. Because of my styling and production skills, I’m a one stop shop for brands that don’t have the budget for a full crew. When I can pocket almost their full 5k budget myself that’s great for me! I’m also good at the production side of the business – there have been many shoots, even with bigger commercial brands, that were still pretty low key – so I produced the shoot myself and retained the money that would have gone to a producer.

Average shoots are for smaller food brand or hospitality clients. Shoots are generally 1-2 days. Food shoots require 8-12 hours of pre-pro. Hospitality usually 2 hours pre-pro, sometimes none. Usually I edit these images myself and take home pay is 2-5k. Licensing is often full usage rights granted to client, I retain copyright and all usage rights.

My best paying shoot was for a repeat client who requested me, but through a new agency they were working with for a new product launch. The agency was producing the entire shoot so they just asked for my rates and preferred crew. I was told the client was not going to pay for individual image licensing, so just to submit a high day rate. The shoot was in NYC so I had to cover my own travel, but take home was ~$18k for one pre-light day, minimal pre-pro, and one shoot day. Client was granted full digital use in perpetuity. I retain the copyright and all usage rights.

A lot of my clients are asking for video so I’ve been working on Directing and video production with stylists and DPs for portfolio building. I have not yet been hired to actually Direct video, but it’s a goal and will make me a lot more valuable to clients. I do however currently shoot a ton of Gifs for my clients.

For marketing I use Wonderful Machine. Every once in a while someone reaches out who finds me there. Not sure it’s totally paying for itself, but I do like the other resources available so I stay signed up. I send out my own cold marketing emails (personalized, not mass emails) and try to stay in touch with past clients or people I’ve had meetings with. I stay reasonably active on IG as well as LinkedIn. I’ve spent a lot of time on my website SEO over the years and I receive a lot of inquires directly from my website/people’s google searches.

Put 30% of every paycheck aside for your taxes and pay them quarterly so you don’t get slammed at the end of the year.

Open a Solo 401k or SEP IRA and save for your future.

This career involves an enormous amount of rejection – don’t take it personally. There are a million reasons why you might not be the right fit for a certain job. Get what info you can about why they passed on you and use it to fuel you forward and onto the next opportunity.

Always shoot what makes your heart happy, even if it’s on the side of what’s paying the bills.

No one knows you exist until you tell or show them – don’t just sit back and think people will find you.

Figure out how to properly run the business side of the job. Lots of amazing creatives fail because they can’t successfully handle the bookkeeping, marketing, etc. part of the business.

ASSIST!!!! If you are green, this is the BEST way to learn. I owe SO much to my mentors.

Working in 4 major segments help me and my team keep busy all year.

For our work break down I would say that we are running a 25% in each category right now but during covid we were looking more like 75% Food and Agricultural work and then 25% Sports. I work with all types of clients, some Fortune 500, Some Major Sports team and brands and then a lot of medium to small companies.

All of our clients are long term clients and repeat with once or twice a year a one off job. This way we get to know how they work and we become part of their workflow and teams. My longest clients has been working with me for over 22 years now.

I have a rep but with that said I have never got a job from any of the reps I have had. This is a whole conversation that could be had as a lot of photographers/directors think a rep is the ticket to lots of work but my experience is very different.

I do have employees and they are a very, very important part of everything I do. I have a full time producer, a full time Cinematographer/editor, 2 part time assistants and many long term freelance specialists. Working together and building relationships is one of the most important things in this industry.

We have our own studio in a building we own, but we are on the outskirts of the major city so costs were lower. I own all our photography and motion gear so we have no rentals and are self sufficient. But all this does cost but a fraction of what being in the city and renting for every job would. I run a upgrading schedule/process where we keep computers and cameras for min 3 years and all gear that we buy has to pay for it self with in the first year of buying it as if we were renting it. All staff salaries are above industry rate, and get profit sharing as well to keep things going. Our core team has been together for 10+ years.

I try to keep things at a 30-35% profit margin that includes my salary.

Work life balance is a very important! For me, I take a lot of time with the kids and my wife, trying work only 8-10 months out of the year and having a lot of long weekends. My staff are all self directed for hours, so as long as the work gets done on time that is all the matters. Shoot days are shoot days and we all understand that but the other time is flex. Work from home or the studio. As a company we try to fill 3-4 days a week of production and the rest is filled with office admin and pre and post production. We do have 2-4 weeks of studio shutdown where we all take time to recharge.

Income has changed a lot over the past couple years, not only due to covid but there is a shift to bring creatives in house and has pushed my team out. But with that said it opened up new doors as well to increase client work in the form of subscription work.

I do have other business that I invest in but they all work together so it keeps things with in the realm of what I know. But the most important thing that has been a constant is my wife has a very steady income and retirement pension there for it has given me the ability to take on more risk in what I do and push the boundaries.

A normal shoot day for me is a 8+1 day with an assistant and my cinematographer, We create a lot of wholey-owned image libraries for our clients so we shoot stills and motion together. This is the same for our in studio food work or our on location sports/corp/com work. Typical shoots range from $5K a day to $10k a day with studio take home 50%-75% of that and then after Studio overhead I take anywhere from 50-30% as profit.

Some of my best paying jobs are medium sized jobs. Some that come to mind are One day image library shoots with full buy out that can rage from $15-20K billable and Take home profit of 50%. These shoots usually have one pre production day with one post production day and a 12 hr production day. They happen about 10-15 times a year for me but they are great fun!

To be perfectly honest some of the worst paying jobs are cookbook jobs, where we work a ton of hours, the publisher has full buy out and take home pay is almost nothing but they are fun! It is always great to get a finished book in the printed form.

I would say up to about 5 years ago we only dabbled in video and now I would say we have video incorporated into about 75% of our productions. It has been a great addition to what we offer and has been a major asset in the past couple years.

We all love gear but only buy the gear you need and will use all the time, if your clients don’t need massive files there is no reason to get that 100mp or 8K camera. If you can get the job done with 2-4 lights you don’t need a full lighting /grip truck. Keep your gear in good working order and only upgrade when you need to. Being good in business planning is just as important as being creative in this industry.

My experience working in various types of photography and ranges of clients, this industry is very reliant on relationships. I treat every job small or large the same as you do not know where the people working on the job are going to end up. There are some jobs that are just too small for our studio to shoot but that is where myself and my producer have kept great relations with freelancers that are just starting out and need the jobs. Finally you are only as good as the team you work with, treat people they way you want to be treated and pay people what they deserve, I have seen many people leave the industry because of low pay and or the treatment on sets so, hopefully we can all try our best to keep things going for a long time.