I currently work for a company (150+ mostly full time) in the women’s fashion/retail industry with a very small creative department. There are four employees in our photo department (including me), backed by a handful of freelancers.

I work 260 days in a calendar year (minus any PTO. I currently have Unlimited PTO).

I oversee all photography for both Ecomm and Marketing content. We have an in house ecomm photographer but also book freelancers weekly. For marketing, I book 2-3 shoots a month. With the pace at which we are booking/shooting – I lean towards booking photographers who understand my process, the turn around time, the budget and they are of course, on brand and can bring something fresh to the product and content.

I you want to get into my line of work I advise that you practice patience, stay organized, and learn how to manage many personalities and budgets. Stay assertive and take initiative!

Best Advice: Keep up! I lived in NY for majority of my career and if you want to stay in the competition, you have to keep up with the pace and everything evolving with it.
Worst Advice: Ive already forgotten it!

I am often happy to hear from a photographer whether its a quick hello on instagram/email just to keep their name on my radar. I am always saving and bookmarking photographers, agencies and photography I come across. But it’s also important for photographers to understand there is one of me in my current role/company, and thousands of you. I think transparent communication is important and I do my best to respond to a lot, but I don’t always have the bandwidth to respond to everyone. It’s not personal, it’s just the nature of the beast.

But also, I want to approach photographers with the same respect and consideration that they would give me. Some of my closest friends are photographers in the industry and I highly value photographers, stylists, set designers, etc. work and skill set. I want them to see that I come from that approach. I do my best on my end to make sure they are also excited about the project and are getting the most out of it. Any time a photographer (or crew member) leaves a shoot happy, gives me positive feedback, appreciates how organized or respectful me or my team is on set, that’s the most important to me at the end of the day!

Instagram is now my main source for finding photographers, I also use agencies, and recommendations from creatives I’ve worked with.

My advice to photographers is to be personable but stay professional!

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