The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Jennifer MacNeill

As an animal lover and cat owner with a strong curiosity about people who are very passionate their pets, it was only natural that I found myself wanting to photograph cat shows. I’ll never forget walking through the doors at my first show. So many people racing around with their felines to get to their class on time. So many crates decorated with ribbons and custom curtains. All the different breeds that I’ve rarely seen in person – giant Maine Coons, velvety Havana Browns, cats with curls like the Devon Rex, pampered Persians calmly accepting their show grooming. The people who own these cats were just as interesting. Always happy to tell you about their favorite breed and share why they love them. They often travel from many states away and spend thousands of dollars to show their animals with hopes of a few small ribbons and more importantly, bragging rights.

These shows were everything I expected and more. While I will probably never have a cat with a fancy pedigree, as I prefer to give stray cats a safe home, I think we need to have people out there who are preserving these rare breeds of felines.

To see more of this project, click here


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

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    • Hi Christof,

      Thanks for writing. You captured the same show is a great way. Do you have any other personal projects on unique subjects or stories? email at

      Have a lovely weekend. SS

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