The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Amira Karaoud


Eleven hundred years ago, a remarkable early Arab historian, al-Mas’udi, compares the task of telling the Arab story to that of ‘someone who has found a scattered hoard of gemstones of all different kinds and colors, and has then strung them in order and turned them into a precious necklace.

By contemplating the individuality of immigrant and first-generation Arab women living in the United States, Heya contemplates their relationship with their identity in contemporary society. By highlighting these women’s diverse beliefs, up-bringing, and experiences, this project strives to illuminate the unique color and nuance of these Arab Women, adding color to the precious necklace of an empire.

Aida Al Masalkhi, 28 years old lawyer, born and raised in Kentucky to Syrian parents.
Mette Loulou Kohl, 33 years old, born and raised in NYC to Palestinian Lebanese mother and Danish father. Mette is an artist and educator.
Nadia Al Masalkhi, 23 years old born and raised in Kentucky to Syrian parents. Nadia is a graduate student at UC Berkley in sociology.
Linda Omar, 30 years old born and raised in Chicago to Palestinian parents. Linda is a postdoctoral research fellow in the department of health promotion and behavioral science in the school of public health, University of Louisville.
Joy Ameena Garnett 52 years old born and raised in NY to Egyptian mother and American father. Joy is a painter and writer.
Dina Fahmi, 27 years old born and raised in Kentucky to Egyptian parents. Dina is a consular at a residential center for violent teenager girls.

To see more of this project, click here


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

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  1. What a wonderful review of this artist’s work. Amira Karaoud’s photography conveys deep concepts and forces one to think while enjoying beautiful photos. Thanks you both

    • Adel, Thank you so very much for writing. I so agree with you on the beauty of Amira’s work and I am excited how to see this project grows featuring other women.

      I have another project of hers to feature later which features another culture of amazing strong women.

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