Posts by: Suzanne Sease

The Art the Personal Project: Cade Martin

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Cade Martin

I WAS 7 WHEN THE VIETNAM WAR ENDED. I know what I do, as most my age, from movies and documentaries. And most of what I encountered was about the ground troops, rarely about the pilots.

So when an opportunity arose to attend a reunion of F-105 Thunderchief pilots in San Antonio, I jumped at the chance.  These reunions are where the Thunderchief pilots have maintained their shared past and let one another into all that they have been and done in the years since. And owing to special circumstances, they welcomed us in—just me and a small crew.

As a photographer, I have always been comfortable learning through the lens, looking for what needs to be communicated in the architecture and life in faces.  I have used a similar approach before, renting space and setting up a booth. I like to go to the source for these group portrait projects, embed myself in the space and community they share.  Here we set up in a conference room and would pull each pilot aside during breaks in their conversations.  Over the course of three days, I observed lives reconnecting and experiences being relived. As they talked to each other, and then later through our interviews, I heard the things said echoed in what I saw through my lens—brotherhood, support, joy, pain, pride and life.

Once jet-fueled cowboys, they are still walking with a swagger born of knowing themselves. Among these F-105 Thunderchief fighter pilots, there are no secrets. They all know who they are. And by capturing their faces to accompany their stories, I hope more people can know who they are.  It was such an honor.

While I have many personal projects under my belt, I can say that Over War has been one of the most in-depth thus far; evolving from what I had envisioned as a series of Air Force pilot portraits to a project that – fifty years later -ultimately gives voice to these men who had a unique vantage point on the Vietnam war – an airborne perspective as they flew over the conflict below, the result of true dedication of time, energy, resource and heart by so many.

Anthony Cushenberry

Ben Bowthrope

Jessie Henderson

John Piowaty

To see more of this project, click here. And here

If you would like to download a PDF of the promo for this project, click here

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. Her Twitter feed is branded with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

Marketing: Twitter: Using it as a platform to get current information on potential clients. Many times it is more up to date than an agencies website.

- - Marketing

The other week I got a twitter notification, adam&eveDDB had a huge win as they were awarded AOR for Playstation.  It was also tweeted by Adweek.

It was on Adweek on line, but many times you need a subscription to read the articles on account wins or articles of interest.  This huge win was not featured on their landing page but within the sub-categories.  So it was hard to find.

If you congratulate Adam&eveDDB on this win, you stand out among your peers.

I have positioned my Twitter account to only follow accounts of agencies, trades, advertising experts and others who offer value to forward valuable information to my clients.  You can create a separate Twitter account just for your marketing research.  This allows you to focus on personal emails verses a large list of email blasts.  Instead of relying on another company to have accurate clients/brands listed, your separate business Twitter research account only follows the companies you want to work for, allowing your marketing to be more accurate to your work and their needs. Stand out.

If you take a few minutes from time to time, you can see so much that would be valuable in your marketing in “What’s happening?”  For example, a One Show Pencil is an honor for an agency to win, so I follow the The One Club.  On Friday, one of the gold winners was in their tweets:

If you click on the tweet you get the entire team who worked on the project: https://www.oneclub.org/awards/theoneshow/-award/32564

You can click on someone’s name and it shows all the awards that person has won at The One Club for that year.

(Some other awards are Cannes, ClioCommunication Arts) and local ad clubs)

In todays market you have to stand out above your competition, and reaching out to agencies and companies you admire will do just that.

 

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

 

The Art of the Personal Project: Lee Jeffries

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Lee Jeffries

Found on Instagram: Lost Angels

To see more of this project, click here.

To purchase prints on this and other projects, click here

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

The Art of the Personal Project: Fernando Decillis

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Fernando Decillis

Patria Gaucha

In Uruguay, the gaucho is a national symbol of character. He is honest, self-sufficient, proud but humble, generous, brave, and most of all; he is free. The gaucho lifestyle is solitary, nomadic, gritty, and full of rich traditions. In the open grasslands, gauchos round-up cattle and wild horses. they hone skillful tricks to bend the will of large herds.

As a child in Montevideo, I remember seeing these dignified horsemen towering above my head as they paraded through the streets with their wide-brimmed hats, ponchos, boots with spurs, sheepskins, leather whips, and long, sheathed knives during the gaucho festivals. Since I left thirty years ago, I have dreamed of going back to photograph the heroes of my childhood.

Every year, in the small village of Tacuarembó, Uruguayan gauchos travel from all over the country for the Fiesta de la Patria Gaucha. They share traditional yerba mate, cook over open fires, and compete against one another in games of skill with wild horses and cattle.

The weeklong festival ends with the jineteada gaucha, where gauchos compete to ride untamed horses. The display of skill and showmanship highlights the bravery of the gaucho lifestyle, and the relationship between the men and the animals they live alongside.

To watch untamed horses in the wild is to behold the spirit of life itself, expansive, driven, without limitation. These are the faces of the men whose lives are rooted in a tradition of breaking that spirit, to carry humanity farther and faster toward one another and into the unknown.

 

To see more of this project, click here.

 

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

 

The Art of the Personal Project: Naomi Harris

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Naomi Harris

EUSA – Artist Statement

On a trip to the mountains just north of Atlanta, Georgia, I came upon this odd little town called Helen. Once a thriving mining community, by the 1970s they were suffering from a recession. They called a town meeting and decided to turn their hamlet into a Bavarian wonderland bringing in tourist dollars. So today, in the Deep South, among all the gingerbread shops selling Confederate flag tee shirts, the world’s largest Oktoberfest is held, for three months.

This got me wondering, if this exists in Helen, what other American cities have been modeled after imaginary European villages. And for that matter, are there any places in Europe that were designed to look like America?

Globalization has made the uniqueness of a particular country less significant thus creating an indistinguishable common world community.We wear the same clothes, eat the same meals, use the same iPhones, we are all interconnected.  EUSA is a reaction to this homogenization of European and American cultures. Being enthralled by another country’s way of life does not mean that it is always an accurate portrayal rather it becomes a sentimental and idealized depiction; an homage to a heritage that isn’t ones own.

In America these “European” venues resemble a land of make-believe. Like something out of a fairy tale, they are magical, whimsical and quaint. In Europe their fascination lies in an America of the past, when the US was considered glorious and free, a place full of fresh starts and opportunities. The foundation of these locations was to honour the “other,” but what was once characteristic has now ultimately become a caricature.

I began this project in June 2008 photographing a weekend rendezvous for re-enactors at High Chaparral, a country western them park in the south of Sweden. There people spent the weekend living in rustic tents as “Indians” or “Confederate Soldiers” leaving all of their modern-day conveniences locked in their cars. Since then I visited over twenty-five locations on both sides of the Atlantic including Sioux City, a movie-studio-turned-tourist-attraction in Grand Canaria, Spain;‘Indian’ festivals in Germany: a Tulip Festival in Orange City, Iowa: an American Civil War reenactment in the Czech Republic; a Viking festival in Alaska; a rockabilly festival in the countryside outside Budapest, Hungary;a Maifest in Leavenworth, Washington; numerous Oktoberfests around the United States, and a variety of ‘Cowboy and Indian’ amusement parks throughout Europe.

At first sight it is often difficult to locate where and when these photos were taken; are we in the U.S, or somewhere in Europe? Upon closer examination, something inevitably reveals how out-of-place it is, and we are aware of our “error”.

In other images it is much more obvious that what we are looking at is built and artificial – a benign pastiche to the more insidious and offensive forms of cultural appropriation. These exaggerated reconstructions bear little authenticity and what was once characteristic has now ultimately become a caricature.

Photographing the visitors playing dress-up in these various maudlin locations within these two continents,my goal was to illustrate the enthusiasm we have for one another’s heritage, and demonstrate this universal phenomenon that is a reaction to the homogenization of our cultures.And through this spirit of camaraderie, if only for that moment, the participants are granted membership to one another’s culture.

To see more of this project, click here.

Naomi Harris and her project EUSA which has gone from a personal project to a published book and now an exhibition as part of the inaugural Photoville LA which runs April 26 – 28 and May 3 – 5. You can visit both the exhibition and the artist herself where she’ll be selling books (and if you’re lucky she may be wearing her dirndl) at Photoville which is being held at the Annenberg Space for Photography in Century Park, 2000 Avenue of the Stars, Los Angeles, CA 90067

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

 

The Art of the Personal Project: Dasha Pears

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Dasha Pears

Photography turned out to be a way of discovering my true-self and expressing it. My works are a reflection of this discovery process and I hope that they can help others who are on the same journey as me. In metaphorical ways I try to show and share processes that are going on in many people’s minds: dealing with negative self-talk, being overwhelmed by all kinds of emotions, finding that activity that puts you in the state of flow, when time ceases to exist.

My photography is influenced by classical fine art, surrealism, as well as fantasy and science fiction books. The instruments of surrealism help me show that the scene is only partially real and that most of it is going on in the character’s mind. My works are carefully composed and many of them are leaning towards minimalism. This is my way of expressing that controlling your mind and creating space is crucial for discovering who you are and who you are not.

  

To see more of this project, click here.

To purchase prints, click here

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Dasha Pears is an award-winning Russian conceptual photographer, currently based in Helsinki, Finland. Dasha’s unique style is dreamlike and whimsical. Her works tell stories that combine real life and surrealism, making the viewer stop and think.

She started her photographic path in 2011, after reaching burnout in a marketing communications career. Having tried many types of photography, Dasha found herself in conceptual and fine art sphere. Since then her images have been exhibited in Russia, France, Poland, Austria and Finland. Her work was also named among the winners of Best of Russia’15, had an honorable mention during Trierenberg Super Circuit 2017 and 2018 photography contests in Linz, Austria, and won a bronze medal during Prix de la Photographie Paris, 2018. Dasha’s photographs are used worldwide by companies like Trevillion, ArcAngel, plainpicture and Millennium Images, and can be found on covers of books published in Europe, the United States and South America.

In 2016 Dasha started sharing her experience of organizing conceptual photography shoots and producing surrealist artworks in the form of creative photography workshops. Since then she has held over 15 events in Finland and abroad.

This website is for Dasha’s fine art photography. Follow on Instagram. For commercial portfolio please check www.dashapears.com.

 

The Art of the Personal Project: Sara Forrest

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Sara Forrest

Prom night featuring six juniors in my home town of Topeka, KS. This series is part of an ongoing project on youth in America. I started my photography career in small town Kansas and always am thankful for it. I work now all over photographing ad campaigns and editorials worldwide and owe my drive to this place in the middle of the US. This vast landscape isn’t anything particularly special to many on the coasts, but it is very special to me. It’s a unique perspective to be from here and to have left for so long and to come back and appreciate it. Today it has the faint smell of the spring grassland burns – lush regrowth soon to follow. When life feels spun out due to the crazy work and travel schedules or other circumstances, I always come back and feel grounded and recentered working on this project in this space. It is my hope I can always continue to learn and understand people anywhere in the world, starting with where I started too.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

 

The Art of the Personal Project: M&P Curtet

- - Personal Project

 

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:   M&P Curtet

Is there a city more inspirational than Los Angeles?

A city that never stops evolving.  Each street, each corner holds the possibility of a story.  We have always worked to make stories with our images to capture moments in our own cinematographic style.  Up until now, most of these stories have revolved around the automotive world.  We wanted to explore outside of that world.  For this new series we wanted to take advantage of the ever-changing ‘set’ that is downtown Los Angeles and project our style to create an energetic sport/lifestyle story.  In this series we think of Los Angeles as more than just a backdrop, but as the co-star to our strong female lead.

 

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

M&P Curtet are a husband and wife, photography/director team now based in Los Angeles. Marlyne and Patrick work in a symbiotic relationship, their combined talents add a unique depth and quality to their images. Their photographic skills and the emotive resonance of their partnership makes them storymakers with a cinematographic vision. They always relish the challenge of creating a unique and compelling vision for their clients.

 

 

The Art of the Personal Project: Doug Menuez

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Doug Menuez

I am deeply interested in both history and culture and how innovators and influencers such as Jeff Ho shape it. With this short film, I was very lucky to be introduced to this truly legendary but humble artist and get to spend a day hanging out with him and his colleagues from Juice Magazine. This film does not cover Jeff’s incredible history or details of his accomplishments and influence and someday I hope to do that longer piece. This is more of a haiku, a visual tone poem, a sort of glimpse into Jeff’s philosophy about street art, searching for the perfect wave and his life’s work.

Originally I was going to produce a short film for Leica about their lenses for the Leica SL camera. As I got to know Jeff and his friends Terri and Dan at Juice Magazine I decided instead that I needed to make this one a personal film. I felt very attracted to their totally independent spirit and approach to living life with an artistic integrity that is hard to maintain these days. I’m definitely an outsider to skating and surfing, but have a great appreciation. When I was 10 I really got into skateboarding with early boards. I migrated into go-carts and mini-bikes and then ended up channeling all my teen energy into photography and blues.

So for this film, I serve as the witness and storyteller, which is what I love doing above all else. And of course we used the Leica SL and the astonishing Leica Cine lenses. We are very grateful to Leica Camera USA and everyone else in the production for their generous help getting this done.

To see more of this project, click here.

a video of this project, can be seen here

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

 

The Art of the Personal Project: Mark Laita

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Mark Laita

I’m always working on personal projects and a few times art book publishers have decided to turn my projects into books, like Abrams did with Serpentine a few years ago. I use my personal projects as a way to do something pure which is in no way aimed at generating money. Ironically, they usually do in some way, either as a published book or gallery show or as an advertising project. I’ve shot many campaigns that art directors admitted were meant for me from the start since their ideas come from some of my personal images. For me, Serpentine was simply a project about form and color with a little danger and symbolism thrown in for interest. Personal projects always draw me back to why I chose photography as a career as a teenager. To this day they’re the life blood of my career as well as the key to my fulfillment as an artist. As with any marriage, it isn’t always perfect, but my advertising work and my personal work have a symbiotic relationship. Commercial work funds my personal projects and personal work inspires my advertising images.

 

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

 

The Art of the Personal Project: Cade Martin

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Cade Martin

Blues Men:

While I love everything about the collaboration that comes with a commercial shoot, when it comes to my personal work, I find I am drawn to the one-on-one with real, every-day people.  You can’t make any of it up or direct it – how they carry themselves or have decided to dress for the day is better than where my imagination could take it. I always go out of my way to make the subjects look their best, to present them in the truest, most sincere way- exploring the architecture of their faces, the texture of their clothes and so on.

I worked on this post-production with one of my go-tos, Sugar Digital, and that familiar relationship is great for both understanding my process and pushing me to experiment. My original intention going into this Blues project was to produce these as black and white portraits, but the more we played, the more I gravitated towards a bit of warm color that brings a little more life, as well as further defining the magnetic architecture of their faces.

personal portrait project from the Clarksdale Mississippi Juke Joint Festival

personal portrait project from the Clarksdale Mississippi Juke Joint Festival

personal portrait project from the Clarksdale Mississippi Juke Joint Festival

To see more of this project, click here.

Cade Martin is now being represented by Heather Elder

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

 

The Art of the Personal Project: David Walter Banks of Brinson+Banks

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

Today’s featured artist:  Brinson Banks

‘Chroma’ Artist Statement: Chroma has two purposes for me, it offers a chance to feel connected and it provides an opportunity to explore and experiment with light and color, as every image in this series is created in camera with minimal to no post-production.
The current socio-political climate in the United States has created a palpable tension that flows like electricity through us all. This has magnified both the divisions as well as the need for reunification.
I feel this increasing disconnection with the world around me of late, as though I’m separate as an observer. Yet, at the same time I have a deep yearning to connect with others. Apathy is in one hand and empathy is in the other.
I create these images in hopes of coming to terms with my feelings of isolation, but also to reconnect one on one. I connect with my subjects through this intimate shared experience, while provoking and evoking an emotive response. I ask for introspection, vulnerability, sometimes angst or sorrow, sometimes light and hope. Before I take a single photo, I share inspiration from a small collection of painters and authors whose use of color, light, and language I hold dear. With each subject, I take the time to sit, talk, and share this work before lifting the camera. Then I often simply wait in the uncomfortable warming silence as the ether informs the pose and expression, allowing it in.
And, as we are creating together, apathy turns into empathy.
To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

 

The Art of the Personal Project: Giulio Sciorio

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.  

Today’s featured artist:   Giulio Sciorio

Artist Statement

Traditionally a Mexican neighborhood in Chicago, Pilsen is in the process of gentrification. The images in this series are portraits of the people I connected with while exploring the neighborhood. These individuals, small business owners, and families represent a community in transition.

I’m moved by the plight of communities facing gentrification like Pilsen. It’s hard enough for people to make rent for their homes and small businesses and I wonder what will happen to them when they are forced out of their neighborhood. As luxury condos and cafes replace hidden gems like barbershops and amazing Mexican food joints, the personality of Pilsen will be forever changed. Through photography, I wanted to capture this moment in Chicago’s history before it’s gone forever.

What I love about photography is the human connection. Before making a street portrait, I connect with my subjects on an individual level. With some loose direction if any, I prefer to get as close as possible to the subject which I feel captures their honest emotions while allowing space for self-expression. Community, self-expression, and diversity are the foundation of my photographic work.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

Marketing: Agencies to put on your radar (if they aren’t already)

- - Marketing

In this business, it is crucial to make sure you are keeping up with the agencies to market to and get on their radar.  When a former co-worker asked his FB connections, which is largely top creative people, for the top agencies to watch and up and coming agencies, I knew it was a list I wanted to research for my clients.  My clients receive weekly/bi-monthly articles about recently awarded accounts (brands) to an agency.  They also receive articles of importance in this business and a marketing booklet on how to find these agencies and their email.   

I have always said that our marketing should be done as it was before we had computers but now with the luxury of computers.  Yes, many years ago you had to read the trades to see what was happening in advertising.  As an art buyer, it was those people who had read the trades and called to discuss actual accounts we worked on that got my attention.  Today many people rely on companies to do the research but it is important to do it yourself or supplement their information.

Here is a partial list of the agencies mentioned to get you motivated to do your research and get noticed.  In your marketing, it is a personalized email complimenting them on the work they feature on their site or an article in their news section.  Google agency’s name to see if they have been featured in an article or an award show.  It is crucial that you stand out above your competition.  The previous article on branding (http://aphotoeditor.com/2019/02/27/branding-and-why-it-matters/) that was featured last week can help you as well.   If it is an agency you really admire, then check back on the agency to see what they post, and if you like something new they post, then mention it to them to keep on their radar.   We are in sales while being artists so it is important to get in front of the people who can hire you.

McKee Wallwork & Company        Albuquerque, NM    * 

www.mckeewallwork.com

LI:  https://www.linkedin.com/company/mckee-wallwork-&-company/

Fact & Fiction   Boulder, CO 

https://factandfiction.work

LI:  https://www.linkedin.com/company/fact-&-fiction/

Wond3r company     Houston

https://www.wond3r.company

LI: https://www.linkedin.com/company/wond3r/

Mekanism    San Francisco

https://mekanism.com

LI:  https://www.linkedin.com/company/mekanism/

Heartbeat    New York, NY    (Ad Age- best place to work)

https://www.weareheartbeat.com

LI:  https://www.linkedin.com/company/heartbeat-ideas/

Joan      New York

https://www.joancreative.com

Preacher      Austin, TX  *

http://preacher.co

LI:   https://www.linkedin.com/company/preacher/

MGH    Baltimore

https://mghus.com

LI: https://www.linkedin.com/company/mgh-inc-/

Cayenne Creative   Birmingham, AL

https://cayennecreative.com

LI: https://www.linkedin.com/company/cayenne-creative/

Baker St. Advertising    San Francisco

https://bakerstadvertising.com

LI:  https://www.linkedin.com/company/baker-street-advertising/about/

Tom, Dick & Harry     Chicago, IL

http://tdhcreative.com

LI: https://www.linkedin.com/company/tom-dick-and-harry-advertising/

Human   Boulder, CO

https://humandesign.com

LI:  https://www.linkedin.com/company/human-design/

Chemistry    Atlanta, GA  & Pittsburgh, PA

https://www.chemistryagency.com

LI: https://www.linkedin.com/company/chemistryagency/

Battery     Los Angeles  *

https://www.batteryagency.com

LI:  https://www.linkedin.com/company/battery-agency/

Johanes Leonardo   New York, NY

http://johannesleonardo.com

LI:  https://www.linkedin.com/company/johannes-leonardo/about/

Push   Orlando

https://www.pushhere.com

LI:  https://www.linkedin.com/company/push/

 

*voted one of Adage’s small agency of the year

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Kirsty Mitchell

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.  

Today’s featured artist:  Kirsty Mitchell


Described as a multi-faceted artist, British fine art photographer Kirsty Mitchell draws on her past careers in fashion design and costume making, to produce images of beguiling dream-like worlds all shot in the ancient woodlands of her home county Surrey. Kirsty describes her approach as ‘Fantasy for Real’ spending months meticulously handcrafting her character’s costumes and props to coincide with the bloom of wild flowers and the seasonal extremes of her local environment.
After graduating from six years of study at The London College of Fashion and Ravensbourne College of Art, Kirsty went on to complete internships at the studios of Avant Garde designers, Alexander McQueen and Hussein Chalayan. Her career as a fashion designer continued for over a decade until 2008 when Kirsty developed a sudden and deeply emotional passion for photography, during the treatment of her mother’s terminal cancer. It was through the lens that Mitchell felt able to channel her grief and communicate emotions she felt unable to talk about with the people she loved. She describes photography as becoming both an obsession and a therapy.

In the summer of 2009 Kirsty embarked on the creation of the Wonderland series, a project intended as a book in her mother’s memory. The international acclaim for this body of work led Mitchell to leave her fashion career behind in 2011 and after 5 intensive years, Wonderland was completed in 2014.

A year later, after a number of offers from major publishers, Mitchell decided to launch her own crowd funding campaign to create the Wonderland book in order to produce a high end publication made from the finest materials possible, printed in Italy. The campaign went on to become the most successfully funded photography book in crowd funding history, raising more than £334K in just 28 days and was completely sold out within 3 months. The Wonderland book is now in it’s Second Edition and continues to sell around the world. The series is now an international touring museum show, hosted by Fotografiska, one of the world’s largest and most prestigious museums for contemporary photography.

Gammelyn’s Daughter
The Fade Of Fallen Memories
The Ghost Swift 2018
The Queen’s Armada
The Secret Locked In The Roots

To see more of this project, click here.

A film about this project, click here 

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

Branding and why it matters

- - Marketing

Branding and why it matters.

Think of a restaurant, hotel or store where the whole experience was not only fantastic, it was a great experience that you wanted to go back and you tell all your friends about it…this is why branding is important.

So this is what you should be asking yourself about your brand.  What are the misconceptions you are saying or not saying about your brand?  Many think that a brand is your logo, but it is so much more. It is your images, your website navigation, your Instagram account, your twitter account and most important, your reputation.  How do you conduct business?  How buttoned up are you in your marketing?  Are you consistent in your marketing?  Are you targeting the right audience?  What message does your marketing convey?  And it goes beyond that when a project comes through from estimate, creative call, pre-production before the project starts and how professional are you on set?  Are you a team member with your crew and do you treat them fairly?  How do you treat the entire agency team (and not just the creative team), craft services that take into consideration dietary restrictions, getting images to the client quickly and then does your invoice match the estimate? This is all a part of your brand. Why this is important is because one person’s misconception of how you conduct your business can affect your longevity.

When I was an art buyer, I was fortunate to work with many photographers on all levels.  I have witnessed so many careers end because of the photographers lack of understanding that the whole experience was important.  I had creative directors tell me of on-set horror stories.  A photographer screamed at his crew in front of everyone; no food during the shoot for my art director although there is a receipt for food at a restaurant on the invoice; or photographers treating the account executive and client like they didn’t matter (client is paying the invoice).  During my career as an art buyer, I have seen it all. Photographers telling the client (major alcohol brand) to leave the set, overages on an invoice that were never approved or even bought to our attention, purchased wardrobe that wasn’t a part of our shoot and never returned to the agency, the receipt for a shirt and tie came from Neiman Marcus but the items returned to the agency were from JC Penney, invoices with missing receipts and even a meal receipt that included cleaning supplies, pet food and cat litter!

The majority of those photographers are no longer in this business.  Production is a part of your brand just like an experience at a hotel, restaurant or store is a part of their brand.  The hotel may be nice, but if you are charged for items you didn’t order, you are not going back. The food may be great but no one wants to pay top dollar to hear the chef scream at his staff.  Or the store may have nice merchandise but if the sales folks don’t acknowledge your presence then you are not going back.

On the flip side, we went back to a photographer’s studio over and over again because the whole experience was not only professional with fantastic results on our project but an all around enjoyable experience.

It is crucial that you look at your entire brand and what type of experience you offer.  Be honest with yourself as your longevity in this business depends on it.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Stephen Tayo

- - Personal Project, Working

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.  

Today’s featured artist:  Stephen Tayo

Featured on CNN 

Tayo, who grew up in Ikere-Ekiti, Nigeria, and now lives in Lagos, is not a twin himself, but he wanted to tell “a story that identifies my tribe.”

“It was really important for me to establish how twins are seen in our culture,” Tayo said in a phone interview. “Other tribes see twins as an abomination from the precolonial era onwards, but the Yoruba see them as a blessing.”

For Tayo, “Ibeji” signifies a more conceptual and multivalent approach to portraiture in comparison to the street style photography that has landed him on Vogue.com, Dazed Digital and Nataal. His subjects, friends or members of his wider community, were photographed at their homes or out on the streets of Lagos over a six-month period.


To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Eric Espino

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.  

Today’s featured artist:  Eric Espino

Artist Statement:“Let us Play”

Our Mission at Eyekonzis to Empower, Educate and Motivate the next generation of field hockey and lacrosse Olympians. It is our belief, that through the structure and development of playing field hockey, we will provide our girls & boys with the skill set and development they need in areas such as sportsmanship, healthy lifestyle, team work, self- esteem, history of their culture, healthy body image and academic achievement. This will translate into a wholesome productive lifestyle, on and off the field.

Unfortunately, there are some who don’t believe in this cause. The girls of Eyekonz, along with coach Jazmine A. Smith, were photographed in this series shortly after Strawberry Mansion High School and the Philadelphia Unified School District dismantled the league from it’s district. This issue has led to a class action lawsuit against the district, for the injustice of the treatment of Eyekonz Sports League.

This story was later published in Essence magazine, amongst others. For more info, please click on the links below.

Refinery 29

Philadelphia Weekly

Now This

-Eric Espino

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram