The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Dan Goldberg


When someone works well with others, it’s a plus. Fueled by collaboration, Dan Goldberg takes it up a notch, gaining steam by working with talented artists to share ideas, pushing each other forward. Inspired by food stylist María del Mar, this project is a lesson in slowing down and telling a simple story. Together they worked with prop stylist Andrea Kuhn to create an image series of deconstructed salads from the seventies. It was a trip down memory lane for everyone on the team. This trio found such success in the process that it lit the fire of ideas for future projects. Please gather around and take in all that is Seventies Salad. 


Capturing food brings back emotions and memories. It’s something I always knew but was more profound on this shoot. We shot these salads, with everybody putting in their two cents about which salad had the most memories from childhood. This project reminded me of cooking with my grandma in her kitchen. For this reason, I put the cigarette and the lemon squeezer in one shot. While each of these triggered childhood memories on set, everyone responded with their own once we posted them.


To see more of this project, click here


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


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