The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Jason Lindsey
JASON LINDSEY CREATES THE CAMPAIGN HE ALWAYS HOPED TO SEE
The inspiration for a personal project called Solar Heroes was to create a campaign that is a celebration of the people who install solar. He was aware that this was a politically charged topic when it shouldn’t be. Rather than focus on one industry replacing another, he wondered why no one was talking about how the solar industry was adding jobs. Why wasn’t anyone talking about the workers? So, Jason sought to highlight these unsung heroes. He photographed the portraits and designed the campaign as well.
As the title suggests, at the beginning of 2021, Jason Lindsey created a series of images that he always hoped to see, a personal project campaign celebrating the everyday heroes of the solar industry. While he didn’t set out to make an in-your-face political campaign about climate change, it undoubtedly made an impact. The Illinois Solar Energy Association tapped him to create a campaign to help pass the climate change legislation. This past week, the State of Illinois passed major climate change legislation, and we’re celebrating Jason having been a small part of it!
To see more of this project, click here.
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram
Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it. And that is what I do with decades of agency and in-house experience.