Who printed it?
The booklets were printed by the wonderful folks at Fireball Printing in Philly. Not only was it great to work with creative types who actually care about printed photographs on paper, but there was the added benefit of them being located within walking distance of my studio space. Initially, I thought I wanted a small run of offset mailers; because I’ve never been fond of the digital printing that I’ve seen ( that would be in my price range). After Fireball relocated into a new studio space, I believe they invested in a new digital printer. After getting proofs back and seeing the results, I had to rethink my concept because I thought the print quality and the paper stock was so stunning. Moreover, the team was super gracious and was never annoyed when I kept modifying the asset files for color correction and asking for more proofs.
Who designed it?
Unfortunately, I had to take over the design. It would have been great to collaborate and pay for a professional, but I’m not there yet. I had a few amazing friends in the creative field that I could go to with mock-ups and then get feedback. I just wanted to make sure I wasn’t committing too many design sins. The major thing I wanted to know was “ if this was on your desk would you want to open it?”
Tell me about the images?
The mailer is a small collection of images from client work that I loved over the past two years, mixed in with pictures that were created on the side during shoots or after with the leftover set materials and props. Often at times, creatively you are drawn to the test images and sketches and experiments that happen throughout the shooting schedule that aren’t necessarily appropriate or useful as final client assets. The goal was to create a playful space for those images to exist together in a messy visual pile. I wanted to share a mood board featuring a quirky layout with a luxury image from a jewelry retailer and a product shot for a local artist coexisting on a spread, photographed with the same appreciation and respect due.
How many did you make?
150 were printed. That was what I felt comfortable with cost-wise factoring in mailing expenses. I tried to target specific persons who would hopefully actually open and look at the booklet.
How many times a year do you send out promos?
This is my first promo of any kind. I’m really just starting my solo career. I love the idea of creating more concept-based mailers in the future, but there is always the creative fear of not working on vanity projects and only sharing useful information with clients that I wish to reach.
Do you think printed promos are effective for marketing your work?
I sure hope so. I’ve always loved and been inspired by physical prints and bound books. There is a magic to seeing images beautifully reproduced in an interactive way. In sending out a little booklet potentially worth looking through; a conventional means of self-promotion will cut through the digital hellscape of emails and newsletters. As someone who struggles with sharing and social media, the Printed page just makes more sense conceptually.