Who printed it?
DCG One https://www.dcgone.com/
Who designed it?
Chaun Osburn https://madebychaun.com/
Chaun and I have known each other for many years and he was on the design team that did the branding for my business. We’re both huge fans of music and appreciate vinyl records so for this project we came up with the idea to create a promo pieced based on that format. I’ve always been fascinated by the design/copy/imagery that record jackets and liner notes feature, and have spent hours pouring over those details while I’m listening to the music. Using that as inspiration, it was really important for the images and text to have a thematic arc similar to how the tracks are arranged on many albums. Chaun’s design creates such a wonderful home for the images and brings the feeling of an album’s liner notes to life.
Tell me about the images?
The images are from a mix of personal test shoots and commercial jobs.
How many did you make?
How many times a year do you send out promos?
Large promos (like this) every 1-2 years and small “postcard” promos 2-3 times a year.
Do you think printed promos are effective for marketing your work?
For me, printed promos are very effective. I’m pretty selective with who I send them to as I prefer a targeted marketing strategy vs. a large scale “blanket” approach. This allows me to tailor the promo to an audience I believe will appreciate the selected work. Then the printed piece at the very least allows for a conversation starter when following up and I often receive compliments that it was nice having something tangible to hold and look through.