The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Spencer Humphrey

The goal of my photography is to notify the observer of a world that exists outside of their microcosm. For me the ultimate compliment comes in the form of the question “where is that?” I am currently measuring success by my ability to subtly guide the reader into a world right under their nose that they did not know existed.

In keeping with my theme of awareness, I have currently dedicated a large amount of my focus to stories based in the south. In the words of the famous Andre 3000 quote “the South got something to say.” And I feel that message is often muted and relegated to white noise preventing the masses, even southerners, from realizing all the South has to say from a visual perspective.

Continuing with my goal to help observers discover the same beauty and inspiration in their own back yard that some travel across the world to find. I chose the rodeo as a back drop to alert my audience of the unique, overlooked imagery and culture right in our own backyard that is entertaining and inspiring, yet offers a glimpse of life’s disappointments and triumphs. My rodeo images ultimately serve as a reminder that despite our differences there are many common emotional highs and lows that weave us all together in the human experience.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.


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