Looks like Rodale has some sort of partnership going with google or maybe they’re just giving in to the inevitable and allowing the scanning of all but the latest issues of the magazine. I found all these titles with the last 3 years of back issues available up to the November or December 2008 issue: Best Life, Men’s Health, Women’s Health, Bicycling, Prevention, Organic Gardening, Mountain Bike Magazine, Running Times and Runners World.
It’s somewhat ironic that a company with a stable of magazines that rely on dispensing the same advice year after year (how to get 6 pack abs!) would be the first to enter that information into a permanent database where anyone can look up content.
I’m not sure how the rights are going to be handled with this if at all. Publishers are already barred from selling the content to online databases (according to this) without renegotiation of the rights so I guess giving it away is the only way it can be done without paying extra. So, why is Rodale doing this? My only guess would be, to snag potential readers who might stumble on the content and discover they like it, but would rather have it delivered in the usual format.