Simon Dumenco of AdAge delivers the keynote this holiday season:
“That big publishers can’t manage to sell enough print ads, in a post-print media economy shadowed by a larger economic meltdown, is not exactly shocking. What is shocking, though, is that they’re essentially saying to scrappier, upstart online competitors: Take our business, please! We’re throwing in the towel! If we can’t play by the old rules of publishing — the profit-soaked, imperial model with endless layers of coddled management ensconced in luxe trophy offices — then we don’t want to play at all!”
“I’m just asking: Are you willing to radically adjust your business model precisely because you still believe in the act of publishing?”
“And when I say ‘radically adjust your business model,’ I don’t mean radically amputating so the patient bleeds to death faster. I don’t mean cutting all the front-line content producers — the editors and writers and art staffers who don’t make million-dollar-plus salaries — in great brutal rolling waves so that soon you’ll be unable to produce any content anymore. I don’t mean changing your business purpose from editorial brand building to, basically, editorial brand hospice care — abusive, inadequate hospice care at that.”
Read it all (here).