The Daily Promo – Ben Lowy + Marvi Lacar

Lowy + Lacar

Who printed it?
Smartpress

Who designed it?
We did – Marvi, Me and our graphic designer office assistant extraordinaire Nikki Auxilio

Tell me about the images?
They were all shot at the wrestling world championships in Paris. I had the exclusive responsibility to shoot every single athlete after their matches.

How many did you make?
Initially, we made 100 copies, but because of interest, we printed another 100. We will probably have to print another 100.

How many times a year do you send out promos?
Honestly, it depends on the year and the project. We have been doing a lot of video work (which doesn’t translate on paper:) and a lot of underwater work (which doesn’t have a ton of clients to choose from).

How do you pick a subject and approach for your promos?
This year its been tough to come up with quarterly promos – either everything we have done is under embargo or its part of a longer-term project that would get repetitive to send to clients. I can only send so many pics of sharks. :)

With this design, the relatively simple approach I took to making the images was elevated to something more. Each image and face is interactive, in a way that one image alone cant be. That interaction is key, I hope, to future interaction with clients.

Do you think printed promos are effective for marketing your work?
I think promos are a great way to showcase creative ideas that we image makers come up with. It might not be how clients originally intended to use our work, but it does illustrate how our vision works, and that is what clients need to see in a promo.

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