Who printed it?
The promo was printed by Paper Chase Press in Hollywood – http://shop.paperchasepress.com/. They are super easy to work with, their color and print quality are pretty high, so I’m always happy with what I get. Every time I go in there I ask for sample packs and fairly recently I saw this postcard book. I thought it was a great and unique way to get noticed and one part I liked was that if someone liked an image, they could easily tear it out and tack it to a wall or put it in their creative archive of work they liked (at least that’s what I had in my imagination). And then one Producer told me she was going to use one as an actual postcard which was great.
Who designed it?
I designed the layout of both the front and the back but the edit was done by a great editor based in Texas, Jasmine DeFoore – https://www.jasminedefoore.com/. I really like Jasmine’s take on things and she always helps me see my work with fresh eyes. Once she knew I was going to do the postcard book, she also had the great idea of having an animated GIF in flipbook form on the back. So I found a great animator in DC named Travis Pietsch to build me one – https://www.travispietsch.com/. I kind of had an idea and he helped craft it and make it. Once I had it on there I realized that as much as you try to stand out in some way, there is also something to just having fun and enjoying being creative for the sake of being creative, and that’s why I loved the flip book so much.
Tell me about the images?
The images in this promo were meant to take someone on a bit of a journey. My initial inclination was just to pack the promo full of what I felt were iconic images. But when I do that I find I have just a bunch of great images with no coherent connection, like all sizzle and no steak. So that’s also why I find working with an editor so helpful. It allows you to take a step back and hopefully connect with something larger in your work. If I were to just put images in it that I love, it might not fully communicate the deeper vision that tends to drive what I shoot, and more importantly, what people hire me for. So Jasmine was able to help me find a through-line, tell the story of what it is that I shoot. So I guess I would say the images are many that I love bridged by others that help evoke the larger vision of why I love to shoot.
How many did you make?
I used to be the guy that printed 2000 promos and blasted them across the land. As I have matured and my work has grown I tend to be much more focused. So I printed 75 and still have 15 in my office.
How many times a year do you send out promos?
As far as printed promos I usually do two small poster runs and one larger book, or now, postcard book a year. Then I also send out maybe 4 to 5 email campaigns a year.
Do you think printed promos are effective for marketing your work?
I do think they are effective and I have a couple of clients who specifically contacted me after getting a printed promo. But its hard to know what is most effective and that is why I am pretty excited to be signing with a new rep in January at The Gren Group http://thegrengroupinc.com/. One of the things that Paula and Mark (who run The Gren Group) and I have talked about is using analytics to discover what marketing is most effective. It costs so much money and takes so much time that getting a deeper understanding of what marketing works will, I think, be really insightful.