The Internet is fine. The advertising is f@#ked.

Take banner ads, for example. They have an almost laughable overall clickthrough rate, with the notable exception of rich media and video banners. What does this tell us? That digitizing billboards is a tall order. Is this a shock? The equivalent is like throwing your average commercial for car insurance on YouTube and asking for it to perform the same way. Again, metrics indicate where people are, and what they do when they get there. The internet isn’t failing advertising, our insights are.

via Big Orange Slide.

Lifestyle Photographer Wanted

Once in awhile I see a cryptic email from someone who knows someone who is looking to add a photographer to their roster. I received this non-cryptic email a couple days ago and think it’s pretty bold and cool of Mollie to just put it out there. The language on the request should give you a good idea what all agents are looking for when you approach them: who are you, how much money do you make, who are your clients, what do you want from an agent and what do your pictures look like.

Mollie Jannasch from Agency MJ is currently taking submissions to consider new lifestyle talent.

Please send your submission for consideration to:
Mollie Jannasch – mollie@agencymj.com
Please submit:
1 paragraph (no more) stating who you are, your current client roster, 2009 billing, what you are looking for from an agent and what you can offer (no more than 300 words please)
1 PDF portfolio – (with a minimum of 20 images)
Link to Website
All submissions are confidential

Serve Consumers Or Lose Them

…no one’s going to actually die if they don’t see the latest episode of “30 Rock.” And within media, as the magazine publishers in the room were well aware, mushrooming options mean you’ve got to serve consumers or lose them. It’s no sure thing that a young person’s going to watch “The Amazing Race” instead of visiting Facebook. “Content is discretionary, so you better focus on convenience,”…

via  MediaWorks.

Are email promos a necessary evil or are they done?

I have done my own very unscientific survey and the results are murky, yet very clear. That is to say, and I paraphrase many into one generalized statement here, “If I like your work I want to see your emails, if I don’t I hate them”. So, good luck deciding wether people like you or not.

via Less Is More.

AFP v. Morel – Oral Arguments

There’s a transcript available from the oral arguments in the case where Agence France Press, Turner Broadcasting/CNN, ABC, Getty Images and CBS are suing Daniel Morel after they stole his images from Twitter immediately after the Haiti earthquake (Read all about this on BJP).

The transcript is available on the duckrabbit blog (here) and I would encourage you to visit and see what he’s got to say about it. He’s also done an excellent job engaging JF Leroy (Director of the Visa Pour L’Image photofestival) in a debate over Daniel Morel’s posting of valuable news images on TwitPic/Twitter. JF told the British Journal of Photography (BJP) “Photographers have to accept their responsibilities. You can’t put your images on Twitter and not expect them to be taken up by others” and duckrabbit has hounded him about this statement and gotten several responses (latest one here).

Obviously this is going to be an important case for photographers so I’m posting the latest developments as they come here. Of great interest to me is how content distributors are suffering because of the ease at which content moves on the internet and they’re fighting hard to claim some kind of right to distribute un-credited things floating around. Obviously this is not how copyright law works so they’ve not got a leg to stand on but it’s interesting to see how their lizard brain works in the oral arguments:

THE COURT:  What should I do about the language that says, All images uploaded are copyright their respective owners?
MR. KAUFMAN:  That’s true.  There is a difference between owning a copyright and having a license granted.  No one says that Mr. Morel lost his copyright by posting his images to Twitter/Twitpics.  We have never argued that.  We are saying that by accepting the terms and conditions, he accepted — he granted a license, and the terms of the license are what is set out in Twitter as to the use of third parties. Twitpics doesn’t talk about third parties.  It is silent as to that.  So you look to the other part of the equation, the Twitter, which does specifically talk to Twitter’s use, its partners’ use, and the user’s use. And it says when you put — other social networks and other sites don’t have this language.  You can — if you look at one or the other, this language happens to be very broad. It is what Twitter and Twitpics are all about.  It is the broadcast — re-twitting has become part of the lexicon, because these when you post these things up here, it happens again and again, it’s what people do at these sites.  It is not matter of stealing.

I don’t expect someone holding a photography festival in the south of France where content is shown to prospective clients in person to like or understand what is going on here just as I would expect AFP to be very aggressive in finding a way to make money off distribution of content, even if that mean stealing it. I only hope Twitter takes notice to what is going on here and that photographers rally around Daniel and that we try to turn these new social tools into something useful and profitable for photography.

There is the conclusory assertion that ABC removed copyright management information, but all of the exhibits in the complaint itself or in the counterclaims themselves show that there was no copyright management information on the photo, there was no copyright management information that would have come along with it when you download it, and therefore nothing was removed.  There is no case that says that you have to reach out and add additional information that may have appeared elsewhere on the page, and that allegation of violating through the removal of copyright management information doesn’t state a claim absent something there that was actually removed, which couldn’t have happened.  And if we downloaded and saved, we got what was there.  Whether we should have taken it or shouldn’t have taken it is a different issue and will come up later in the case.  But for the purposes of copyright management information, if you look at all of the exhibits depicting the image, there is no copyright management information on it and no case says we need to also pull information from elsewhere on the page.

MS. HOFFMAN:  The only thing I wanted to say is that all of the defendants here aggressively defend their own copyright and that the — that the claim that I just said, that Mr. Morel — and it probably is not worth repeating — but when Mr. Morel put up those images, it is not really any different than ABC, CBS, CNN wanting everybody to come to their sites to watch the Olympics or the tennis championships, and they aggressively defend copyright in those programs, even though they want all the world to see it, for the purpose of selling sponsorships.

Oh, the irony.

Why Chipotle Ditched Ad Agencies

For Chipotle, advertising agencies have, for the most part, outlived their usefulness. The burrito chain has churned through four shops in five years, garnering it an unflattering reputation in adland, and even Mark Crumpacker, its chief marketing officer, admitted that Chipotle’s a tough client during an Advertising Week event.

via Advertising Age – News.

Budget Promo Mailer

Greenville, SC photographer Clint Davis used to be an Art Director at a national magazine and having been on the receiving end of photographer promos figured he needed to create something that would stand out. His budget was $800 for 40 pieces. Here’s what he came up with:


Here is everything involved in 1 mailer before any folding, gluing, plucking, sticking and stamping.


“Without advertising, something terrible happens… nothing.” Once this famous statement became rooted into my brain I started my project. Creativity, personalization, and budget-friendly were key in building these mailers. Each mailer has a different message along with a different set of cards to view. A small idea turned into a 3-month long project. Now I feel confident with what I’ve sent out to my prospective clients, and hopefully, they give me a shot!

Journalist Works For Free, Produces Great Work, Asks To Be Paid…

Must be that time of the year/decade, because I can smell the schadenfreude in the air.

Mayhill Fowler is a Huffington Post blogger who claims to have written the “one big story out of the last presidential election to live on.” She understands that the business model for HuffPo is to “provide a platform for 6,000 opinionators to hold forth,” but you see, she did a piece of real journalism and would now like to be paid.

When Mayhill contacted Arianna and founding editor, Roy about making such a deal and was rebuffed she reproduced the email exchange on her blog and proceeded to wax on about citizen journalists getting preyed upon by millionairesses touting new-journalism puffery. Here’s your weekly dose of schadenfreude:

The dignity pay confers upon work.  I think this about sums it up.  So let this be a warning to you, citizen journalism enthusiasts.  In the end, what you are doing really is enhancing somebody else’s bottom line.  And think for a minute what it means when you throw yourself into working for a place, as I did, without first walking into the company’s human resources office to sign some paperwork that legally binds you and your employee to a relationship.

Read it all (here).

Apple Continues To Hold Out On Subscriptions For Publishers

New Yorker editor David Remnick has said he wants to give readers the option of paying for a premium subscription that includes access to the magazine in print, online and on devices like the iPad. However, Apple could be months away from introducing an iPad subscription offering, and publishers remain uncertain about the terms that will govern sales.

via WSJ.com.

Using Photography To Create Tipping Points Around Conservation

One of the highlights of last weekend’s Telluride Photography Festival was seeing the work of Robert Glenn Ketchum and learning about the International League of Conservation Photographers. If your photography had the kind of impact Robert’s has just once in your career you would die happy. He does it over and over again with a multitude of grants from people who understand the impact photography can have in changing peoples minds. What really brought this idea home for me was watching the presentation by Christina Mittermeier, president of the iLCP, where she said the goal of their RAVE (rapid assessment visual expedition) projects was to “create tipping points around conservation issues using the power of photography.” Seeing the successes of both Robert and the iLCP emboldened my thoughts about the vast power of photography and its place in our future. Not just for conservation, but as a tool for reaching people in an increasingly crowded media space.

Daniel Morel And AFP Go To Court Today

Photographer Daniel Morel whose Haiti images were swiped off Twitter by Agence France-Presse is going to court today “in a case that could set precedent in online copyright legislation and impact photographers around the world.”

AFP has been joined in its claim against Morel by Getty Images, CNN, ABC, and CBS. Together they’re asking the court to rule the the photographer should not be allowed to pursue his claim that they stole his Haiti earthquake images.

Read about it on nppa.org and also my previous post (here).

James Mullinger, Photo Editor, GQ

Every day is manic, as we are constantly juggling up to 30 shoots at a time, sourcing thousands of pictures, and there are just two of us on the picture desk. I find it satisfying when the issue comes in each month and we can marvel at how on earth we managed to pull it together. It’s a real balancing act trying to remember all the little details when you are handling that many shoots at once. Every studio has to be booked, every car ordered, every crew member there on time, every prop in place, and it’s all down to you. And when I get through the month without dropping a ball, I feel satisfied for a second or two. And then it all starts again…

via Wonderful Machine Photography Blog.

The Recession Of The Industrial Age

These two stories seem to go together.

Seth Godin asserts that while one recession is over, the recession of the industrial age is here forever.

The networked revolution is creating huge profits, significant opportunities and a lot of change. What it’s not doing is providing millions of brain-dead, corner office, follow-the-manual middle class jobs. And it’s not going to. (story here)

Over in AdAge we have the story of a mass exodus from large agencies:

Since the beginning of the year, a veritable Cannes jury worth of senior creative talent has shrugged off the leashes of big agency networks for their own start-ups or for creative pursuits outside the ad industry. (story here)

I’d like to believe this is the end of the brain-dead office job, but I really doubt our love affair with corporations is going away any time soon.

7 Year Old Exhibits Her Work At Photo Biennial

Seven year old Carmen Soth will be exhibiting her work at the Brighton Photo Biennial, October 2– November 14 2010. The Biennial, entitled New Documents is curated by Martin Parr.

alecsoth_1720076c

Of course there’s more to it than that, but I thought I’d bait you with a sensationalist lead. Carmen is the daughter of Alec Soth and while she is the author of the photographs, many were taken under his direction. He also edited the 2000 frames she took in Brighton, into a cohesive body of work.

It all came about after he was told by customs officials in Heathrow that he could face up to two years in prison if he was caught taking photographs without a working visa. If this seems like a giant FU to the UK for not allowing him to work Alec isn’t saying so, but instead asserts that “working with Carmen reminded me that the greatest photography is vernacular. Sometimes, not being professional can be an asset…” In the gravity defying art world I tend to agree with him on that. In The Guardian, where the story on all of this appears (here), he was asked if her photographs are any good to which he replied “Yes, I think they could stand alongside any other professional work.”

Personally, I would have preferred to find out the work was shot by a 7 year old after the exhibit had started and the reviews had come in. That would have been a fascinating experiment.