Posts by: Suzanne Sease

The Art of the Personal Project: Mark Laita

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. Ā I am drawn to personal projects that have an interesting vision or that show something I have never seen before. Ā In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find. Ā Please DO NOT send me your work. Ā I do not take submissions.

Todayā€™s featured artist:Ā  Mark Laita

Iā€™m always working on personal projects and a few times art book publishers have decided to turn my projects into books, like Abrams did with Serpentine a few years ago. I use my personal projects as a way to do something pure which is in no way aimed at generating money. Ironically, they usually do in some way, either as a published book or gallery show or as an advertising project. Iā€™ve shot many campaigns that art directors admitted were meant for me from the start since their ideas come from some of my personal images. For me, Serpentine was simply a project about form and color with a little danger and symbolism thrown in for interest. Personal projects always draw me back to why I chose photography as a career as a teenager. To this day theyā€™re the life blood of my career as well as the key to my fulfillment as an artist. As with any marriage, it isnā€™t always perfect, but my advertising work and my personal work have a symbiotic relationship. Commercial work funds my personal projects and personal work inspires my advertising images.

Ā 

To see more of this project, click here.

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā  Instagram

 

The Art of the Personal Project: Cade Martin

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. Ā I am drawn to personal projects that have an interesting vision or that show something I have never seen before. Ā In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find. Ā Please DO NOT send me your work. Ā I do not take submissions.

Todayā€™s featured artist:Ā  Cade Martin

Blues Men:

While I love everything about the collaboration that comes with a commercial shoot, when it comes to my personal work, I find I am drawn to the one-on-one with real, every-day people. Ā You canā€™t make any of it up or direct it ā€“ how they carry themselves or have decided to dress for the day is better than where my imagination could take it. I always go out of my way to make the subjects look their best, to present them in the truest, most sincere way- exploring the architecture of their faces, the texture of their clothes and so on.

I worked on this post-production with one of my go-tos, Sugar Digital, and that familiar relationship is great for both understanding my process and pushing me to experiment. My original intention going into this Blues project was to produce these as black and white portraits, but the more we played, the more I gravitated towards a bit of warm color that brings a little more life, as well as further defining the magnetic architecture of their faces.

personal portrait project from the Clarksdale Mississippi Juke Joint Festival

personal portrait project from the Clarksdale Mississippi Juke Joint Festival

personal portrait project from the Clarksdale Mississippi Juke Joint Festival

To see more of this project, click here.

Cade Martin is now being represented by Heather Elder

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā  Instagram

 

The Art of the Personal Project: David Walter Banks of Brinson+Banks

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. Ā I am drawn to personal projects that have an interesting vision or that show something I have never seen before. Ā In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find. Ā Please DO NOT send me your work. Ā I do not take submissions.

Todayā€™s featured artist: Ā Brinson Banks

‘Chroma’ Artist Statement:Ā Chroma has two purposes for me, it offers a chance to feel connected and it provides an opportunity to explore and experiment with light and color, as every image in this series is created in camera with minimal to no post-production.
The current socio-political climate in the United States has created a palpable tension that flows like electricity through us all. This has magnified both the divisions as well as the need for reunification.
I feel this increasing disconnection with the world around me of late, as though Iā€™m separate as an observer. Yet, at the same time I have a deep yearning to connect with others. Apathy is in one hand and empathy is in the other.
I create these images in hopes of coming to terms with my feelings of isolation, but also to reconnect one on one. I connect with my subjects through this intimate shared experience, while provoking and evoking an emotive response. I ask for introspection, vulnerability, sometimes angst or sorrow, sometimes light and hope. Before I take a single photo, I share inspiration from a small collection of painters and authors whose use of color, light, and language I hold dear. With each subject, I take the time to sit, talk, and share this work before lifting the camera. Then I often simply wait in the uncomfortable warming silence as the ether informs the pose and expression, allowing it in.
And, as we are creating together, apathy turns into empathy.
To see more of this project, click here.

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā  Instagram

 

The Art of the Personal Project: Giulio Sciorio

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.  

Todayā€™s featured artist:Ā Ā Ā Giulio Sciorio

Artist Statement

Traditionally a Mexican neighborhood in Chicago, Pilsen is in the process of gentrification. The images in this series are portraits of the people I connected with while exploring the neighborhood. These individuals, small business owners, and families represent a community in transition.

Iā€™m moved by the plight of communities facing gentrification like Pilsen. Itā€™s hard enough for people to make rent for their homes and small businesses and I wonder what will happen to them when they are forced out of their neighborhood. As luxury condos and cafes replace hidden gems like barbershops and amazing Mexican food joints, the personality of Pilsen will be forever changed. Through photography, I wanted to capture this moment in Chicagoā€™s history before itā€™s gone forever.

What I love about photography is the human connection. Before making a street portrait, I connect with my subjects on an individual level. With some loose direction if any, I prefer to get as close as possible to the subject which I feel captures their honest emotions while allowing space for self-expression. Community, self-expression, and diversity are the foundation of my photographic work.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

Marketing: Agencies to put on your radar (if they arenā€™t already)

- - Marketing

In this business, it is crucial to make sure you are keeping up with the agencies to market to and get on their radar.Ā Ā When a former co-worker asked his FB connections, which is largely top creative people, for the top agencies to watch and up and coming agencies, I knew it was a list I wanted to research for my clients.Ā Ā My clients receive weekly/bi-monthly articles about recently awarded accounts (brands) to an agency.Ā Ā They also receive articles of importance in this business and a marketing booklet on how to find these agencies and their email.Ā Ā Ā 

I have always said that our marketing should be done as it was before we had computers but now with the luxury of computers.Ā Ā Yes, many years ago you had to read the trades to see what was happening in advertising.Ā Ā As an art buyer, it was those people who had read the trades and called to discuss actual accounts we worked on that got my attention.Ā Ā Today many people rely on companies to do the research but it is important to do it yourself or supplement their information.

Here is a partial list of the agencies mentioned to get you motivated to do your research and get noticed.Ā Ā In your marketing, it is a personalized email complimenting them on the work they feature on their site or an article in their news section.Ā Ā Google agencyā€™s name to see if they have been featured in an article or an award show.Ā Ā It is crucial that you stand out above your competition.Ā Ā The previous article on branding (https://aphotoeditor.com/2019/02/27/branding-and-why-it-matters/) that was featured last week can help you as well.Ā Ā Ā If it is an agency you really admire, then check back on the agency to see what they post, and if you like something new they post, then mention it to them to keep on their radar.Ā Ā Ā We are in sales while being artists so it is important to get in front of the people who can hire you.

McKee Wallwork & CompanyĀ Ā Ā Ā Ā Ā Ā Ā Albuquerque, NMĀ Ā Ā Ā *Ā 

www.mckeewallwork.com

LI:Ā Ā https://www.linkedin.com/company/mckee-wallwork-&-company/

Fact & FictionĀ Ā Ā Boulder, COĀ 

https://factandfiction.work

LI:Ā Ā https://www.linkedin.com/company/fact-&-fiction/

Wond3r companyĀ Ā Ā Ā Ā Houston

https://www.wond3r.company

LI:Ā https://www.linkedin.com/company/wond3r/

MekanismĀ Ā Ā Ā San Francisco

https://mekanism.com

LI:Ā Ā https://www.linkedin.com/company/mekanism/

HeartbeatĀ Ā Ā Ā New York, NYĀ Ā Ā Ā (Ad Age- best place to work)

https://www.weareheartbeat.com

LI:Ā Ā https://www.linkedin.com/company/heartbeat-ideas/

JoanĀ Ā Ā Ā Ā Ā New York

https://www.joancreative.com

PreacherĀ Ā Ā Ā Ā Ā Austin, TXĀ Ā *

http://preacher.co

LI:Ā Ā Ā https://www.linkedin.com/company/preacher/

MGHĀ Ā Ā Ā Baltimore

https://mghus.com

LI:Ā https://www.linkedin.com/company/mgh-inc-/

Cayenne CreativeĀ Ā Ā Birmingham, AL

https://cayennecreative.com

LI:Ā https://www.linkedin.com/company/cayenne-creative/

Baker St. AdvertisingĀ Ā Ā Ā San Francisco

https://bakerstadvertising.com

LI:Ā Ā https://www.linkedin.com/company/baker-street-advertising/about/

Tom, Dick & HarryĀ Ā Ā Ā Ā Chicago, IL

http://tdhcreative.com

LI:Ā https://www.linkedin.com/company/tom-dick-and-harry-advertising/

HumanĀ Ā  Boulder, CO

https://humandesign.com

LI:Ā  https://www.linkedin.com/company/human-design/

ChemistryĀ Ā Ā  Atlanta, GAĀ  & Pittsburgh, PA

https://www.chemistryagency.com

LI: https://www.linkedin.com/company/chemistryagency/

BatteryĀ Ā Ā Ā  Los AngelesĀ  *

https://www.batteryagency.com

LI:Ā  https://www.linkedin.com/company/battery-agency/

Johanes LeonardoĀ Ā  New York, NY

http://johannesleonardo.com

LI:Ā  https://www.linkedin.com/company/johannes-leonardo/about/

PushĀ Ā  Orlando

https://www.pushhere.com

LI:Ā  https://www.linkedin.com/company/push/

 

*voted one of Adageā€™s small agency of the year

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā Ā After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā Ā Instagram

The Art of the Personal Project: Kirsty Mitchell

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.  

Todayā€™s featured artist:Ā Ā Kirsty Mitchell


Described as a multi-faceted artist, British fine art photographer Kirsty Mitchell draws on her past careers in fashion design and costume making, to produce images of beguiling dream-like worlds all shot in the ancient woodlands of her home county Surrey. Kirsty describes her approach as ā€˜Fantasy for Realā€™ spending months meticulously handcrafting her characterā€™s costumes and props to coincide with the bloom of wild flowers and the seasonal extremes of her local environment.
After graduating from six years of study at The London College of Fashion and Ravensbourne College of Art, Kirsty went on to complete internships at the studios of Avant Garde designers, Alexander McQueen and Hussein Chalayan. Her career as a fashion designer continued for over a decade until 2008 when Kirsty developed a sudden and deeply emotional passion for photography, during the treatment of her motherā€™s terminal cancer. It was through the lens that Mitchell felt able to channel her grief and communicate emotions she felt unable to talk about with the people she loved. She describes photography as becoming both an obsession and a therapy.

In the summer of 2009 Kirsty embarked on the creation of the Wonderland series, a project intended as a book in her motherā€™s memory. The international acclaim for this body of work led Mitchell to leave her fashion career behind in 2011 and after 5 intensive years, Wonderland was completed in 2014.

A year later, after a number of offers from major publishers, Mitchell decided to launch her own crowd funding campaign to create the Wonderland book in order to produce a high end publication made from the finest materials possible, printed in Italy. The campaign went on to become the most successfully funded photography book in crowd funding history, raising more than Ā£334K in just 28 days and was completely sold out within 3 months. The Wonderland book is now in itā€™s Second Edition and continues to sell around the world. The series is now an international touring museum show, hosted by Fotografiska, one of the worldā€™s largest and most prestigious museums for contemporary photography.

Gammelyn’s Daughter
The Fade Of Fallen Memories
The Ghost Swift 2018
The Queen’s Armada
The Secret Locked In The Roots

To see more of this project, click here.

A film about this project, click hereĀ 

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

Branding and why it matters

- - Marketing

Branding and why it matters.

Think of a restaurant, hotel or store where the whole experience was not only fantastic, it was a great experience that you wanted to go back and you tell all your friends about it…this is why branding is important.

So this is what you should be asking yourself about your brand.  What are the misconceptions you are saying or not saying about your brand?  Many think that a brand is your logo, but it is so much more. It is your images, your website navigation, your Instagram account, your twitter account and most important, your reputation.  How do you conduct business?  How buttoned up are you in your marketing?  Are you consistent in your marketing?  Are you targeting the right audience?  What message does your marketing convey?  And it goes beyond that when a project comes through from estimate, creative call, pre-production before the project starts and how professional are you on set?  Are you a team member with your crew and do you treat them fairly?  How do you treat the entire agency team (and not just the creative team), craft services that take into consideration dietary restrictions, getting images to the client quickly and then does your invoice match the estimate? This is all a part of your brand. Why this is important is because one personā€™s misconception of how you conduct your business can affect your longevity.

When I was an art buyer, I was fortunate to work with many photographers on all levels.  I have witnessed so many careers end because of the photographers lack of understanding that the whole experience was important.  I had creative directors tell me of on-set horror stories.  A photographer screamed at his crew in front of everyone; no food during the shoot for my art director although there is a receipt for food at a restaurant on the invoice; or photographers treating the account executive and client like they didnā€™t matter (client is paying the invoice).  During my career as an art buyer, I have seen it all. Photographers telling the client (major alcohol brand) to leave the set, overages on an invoice that were never approved or even bought to our attention, purchased wardrobe that wasnā€™t a part of our shoot and never returned to the agency, the receipt for a shirt and tie came from Neiman Marcus but the items returned to the agency were from JC Penney, invoices with missing receipts and even a meal receipt that included cleaning supplies, pet food and cat litter!

The majority of those photographers are no longer in this business.  Production is a part of your brand just like an experience at a hotel, restaurant or store is a part of their brand.  The hotel may be nice, but if you are charged for items you didnā€™t order, you are not going back. The food may be great but no one wants to pay top dollar to hear the chef scream at his staff.  Or the store may have nice merchandise but if the sales folks donā€™t acknowledge your presence then you are not going back.

On the flip side, we went back to a photographerā€™s studio over and over again because the whole experience was not only professional with fantastic results on our project but an all around enjoyable experience.

It is crucial that you look at your entire brand and what type of experience you offer.Ā Ā Be honest with yourself as your longevity in this business depends on it.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Stephen Tayo

- - Personal Project, Working

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.  

Todayā€™s featured artist:Ā Ā Stephen Tayo

Featured on CNNĀ 

Tayo, who grew up in Ikere-Ekiti, Nigeria, and now lives in Lagos, is not a twin himself, but he wanted to tell “a story that identifies my tribe.”

“It was really important for me to establish how twins are seen in our culture,” Tayo said in a phone interview. “Other tribes see twins as an abomination from the precolonial era onwards, but the Yoruba see them as a blessing.”

For Tayo, “Ibeji” signifies a more conceptual and multivalent approach to portraiture in comparison to the street style photography that has landed him on Vogue.com, Dazed Digital and Nataal. His subjects, friends or members of his wider community, were photographed at their homes or out on the streets of Lagos over a six-month period.


To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Eric Espino

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.  

Todayā€™s featured artist:Ā Ā Eric Espino

Artist Statement:ā€œLet us Playā€

Our Mission at Eyekonzis to Empower, Educate and Motivate the next generation of field hockey and lacrosse Olympians. It is our belief, that through the structure and development of playing field hockey, we will provide our girls & boys with the skill set and development they need in areas such as sportsmanship, healthy lifestyle, team work, self- esteem, history of their culture, healthy body image and academic achievement. This will translate into a wholesome productive lifestyle, on and off the field.

Unfortunately, there are some who donā€™t believe in this cause. The girls of Eyekonz, along with coach Jazmine A. Smith, were photographed in this series shortly after Strawberry Mansion High School and the Philadelphia Unified School District dismantled the league from itā€™s district. This issue has led to a class action lawsuit against the district, for the injustice of the treatment of Eyekonz Sports League.

This story was later published in Essence magazine, amongst others. For more info, please click on the links below.

Refinery 29

Philadelphia Weekly

Now This

-Eric Espino

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Robin O’Neill

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. Ā I am drawn to personal projects that have an interesting vision or that show something I have never seen before. Ā In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find. Ā Please DO NOT send me your work. Ā I do not take submissions.

Todayā€™s featured artist:Ā  Robin Oā€™Neill

My photography is driven by my curiosity and attraction toward different cultures. Thirty minutes from my culturally homogenous home in Whistler is a small community called Lilā€™wat Nation. This is a First Nations reserve at the base of the majestic 8500-ft Mount Currie, surrounded by the Coast Mountain range.

As a local backcountry skier, I make a weekly pass through the Lilā€™wat Nation in the winter. I look forward to this part of my day. I crane my neck to investigate the random items on the lawns, examine the texture of old paint cracking off the sides of houses, and watch the dogs roaming freely. Seeing the chimney smoke and warm condensation in the windows, all I want is to know the people inside.

Last winter I decided to drive out there more regularly, bring along my camera, and document the beauty I saw in these homes and in this community. Only 40 kms away, and a vastly different view of the world. I am left wanting more.

To see more of this project, click here.

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā  Instagram

 

The Art of the Personal Project: Hugh Kretschmer

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. Ā I am drawn to personal projects that have an interesting vision or that show something I have never seen before. Ā In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find. Ā Please DO NOT send me your work. Ā I do not take submissions.

Todayā€™s featured artist: Ā Hugh Kretschmer

I first noticed a change when I moved back to LA from New York after twelve years.Ā  It seldom rains, and the weatherman is struggling to figure out when El NiƱo is supposed to arrive; a weather phenomenon that brings heavy rain to this part of the world every seven years. Weā€™re past the seven-year mark.Ā  I remember as a kid looking at the weather page of the newspaper on an El NiƱo year and seeing in the satellite photo one rainstorm after another coming from Hawaii.Ā  It looked like they were on a conveyor belt, and they actually had a nickname for it – The Pineapple Express. Fire storms are more common than rainstorms, and Iā€™ve been evacuated twice because of brush fires.Ā  And then there are oil derricks out in the bay, a lot of them, and there is a faint smell of crude and a rainbow sheen on the ocean surface.Ā  Like a siren call, it is alluring to the eye but toxic to the touch.

And, if all of this is happening in my home city, I can only imagine what the effects are elsewhere around the world.Ā Add to the mix a prediction by experts that future wars will be waged over water, it is hard to sit on my hands and leave it to the experts, ā€œmore qualified than meā€, to do something about this.

Then the idea came to me: create photographs around the subject of water but have not a drop of it in the images.Ā  It sat in the back of my mind until I was interviewed by an Arab arts and culture magazine while teaching workshops in Dubai. It dawned on me why this project was gnawing at me when she asked, ā€œHave you ever considered having your work serve a purpose?ā€ Ā That one question brought it all together as if the universe was telling me to start the project.

ā€œMirageā€ has a double message: bring water back to where it once flowed and was pristine; and take a glimpse into dystopian future where the only way to see water in its purest form would be through artificial means.Ā Think museum diorama!

My vision for this project is to ultimately expand my vistas beyond California to the rest of the country, and eventually other parts of world where natural water systems are in peril.Ā  By way of gallery exhibitions, print sales, and an eventual book, I will donate a portion of the proceeds to a non-profit organization dedicated to water conservation — come hell or high water.

To see more of this project, click here.

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā  Instagram

 

The Art of the Personal Project: Mark Hanson

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. Ā I am drawn to personal projects that have an interesting vision or that show something I have never seen before. Ā In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find. Ā Please DO NOT send me your work. Ā I do not take submissions.

Todayā€™s featured artist: Ā Mark Hanson

Iā€™ve been a lifestyle/fashion and commercial photographer my whole career, working with National and international clients, my job requires that the shoots I photograph or video, are planned out, stay in budget and are delivered on or before a deadline. But Iā€™ve always enjoyed spontaneously capturing a moment, whether itā€™s an off guard moment on set, people on the street in another country or during a sporting event, such as football or volleyball. So when my daughters began playing volleyball, I started bringing my camera to all of their matches. At first it was just shooting my daughter when she hit, dug a ball or blocked. After a while those images all started to feel similar, just a different location or color of uniform. Then I started to shoot what was happening off the court and the moments between plays. I also started to experiment with shooting different angles while they were playing and using different focal lengths. I became obsessed with getting different images, getting that exact moment of the block at the net, or the celebration of the team when they got a huge win.

I spent three years shooting my daughters and their teammates at every tournament. Always looking for those shots I wanted but hadnā€™t had the opportunity to capture just yet. In my work with commercial and fashion clients, I can always control the images and direct the models so I can get the shot I want or the images my clients need, but you canā€™t stop a volleyball match, go out onto the court and ask the teams to do that again. A block at the net or a massive dig from the back row happen in a fraction of a second, so I have to be able to anticipate what the players are going to do and exactly when things are going to happen, but thatā€™s all part of what makes it fun, thatā€™s the challenge!

My youngest daughter still plays volleyball, so once again, this season; Iā€™ll have my camera with me. I may not be as obsessed with taking pictures of everything that goes on this year, but I know Iā€™ll always be looking for the next shot that will be different or more amazing than anything Iā€™ve shot before. Thatā€™s what keeps it fun, and it helps keep me from stressing during those tight matches where they might lose.

To see more of this project, click here.

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā  Instagram

 

The Art of the Personal Project: Liz Von Hoene

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. Ā I am drawn to personal projects that have an interesting vision or that show something I have never seen before. Ā In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find. Ā Please DO NOT send me your work. Ā I do not take submissions.

Todayā€™s featured artist: Ā Liz Von Hoene

A print and motion collaboration centered around LA Artist Mimi Haddonā€™s textured fabric sculptures and brought to life between highly creative and visionary women. Wear The Wild Things Rgives you a glimpse into an eerie urban world of vibrant colors and odd shapes where model, wardrobe and sculpture delicately play off one another to become one. The graphic simplicity to the environment and shaping of light and shadow made for the perfect playground and helped further celebrate this surreal and wild vision.

To see more of this project, click here.

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā  Instagram

The Art of the Personal Project: Donato DiCamillo

- - Personal Project

 

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. Ā I am drawn to personal projects that have an interesting vision or that show something I have never seen before. Ā In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find. Ā Please DO NOT send me your work. Ā I do not take submissions.

Todayā€™s featured artist: Ā Donato DiCamillo

The Fringes

Like many of my photographs, these photos represent slices of humanity seemingly living without filters. In most cases theyā€™ve become comfortable in what others may say are outside the norm.

To see more of this project, click here.

 

Born in Brooklyn New York, Donato Di Camillo is one son of three siblings born from Italian Immigrant Parents.

As a child Donato suffered behavioral problems with anger, he would soon be expelled from school at the age of sixteen for violence, then finding himself in and out of behavioral institutions and jails.

Ironically Donato became intensely interested in photography while serving out a federal prison sentence in Petersburg, MCI, Virginia

ā€œI was always interested in magazines like National Geographic and LIFE. When I was a child I used to dream about being on adventures,

exploring, always fascinated about other cultures in different parts of the worldā€

Since his release in 2012 Donato taught himself to use a camera while being on home confinement. At first he photographed, bugs, plants or anything else within the 120ft of his home, which he was restricted to.

Donato was featured in multiple publications and news broadcasts around the world, such as, BBC, Washington Post, CBC, Huffington Post, and was invited to speak at the prestigious HEARST magazines annual summit.

Di Camillo continues to focus on people and plans to put out his first book late 2017. He currently resides in Staten Island, N.Y.

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā  Instagram

 

The Art of the Personal Project: Nate Bressler

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. Ā I am drawn to personal projects that have an interesting vision or that show something I have never seen before. Ā In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find. Ā Please DO NOT send me your work. Ā I do not take submissions.

Todayā€™s featured artist:Ā  Nate Bressler

Between the fire lines~

With a fake press pass in hand, I made my rounds through town, gathering tools from friends, a water pump from the hardware store, enough Gjusta bread to feed a small Army and a small generator to bring the power needed. There are three major checkpoints between Venice Beach and the headland where the brave few stayed behind to fight the fire on their own. Iā€™ve been through plenty of tornadoes and hurricanes in my life so there must be something I can do. All my adventure gear and camper were up in flames, along w so many of my surf and horse family homes, turning the mega fire into one of those nothing to lose but everything to gain situations.

As the fire raged on through the remaining drought stricken canyons, distress calls and rumors of starving animals cut off by the blaze made their way to our crew of unlikely hot shots. With thousands of horses throughout the windy canyons and a fire that moved like no other, many animals were left behind with no help able to get through. Luckily for them, a 250 gallon tank I commandeered from Larry Thorneā€™s farm, hay bails from anywhere I could find them and hoses that were brought in by boat with the rest of our gear needed to whoop this fire. The nights were spentĀ driving the streets in groups of four, looking for flare ups that could possibly get out of hand and threaten the unburned houses. That left my days free to tend to the animals and distressed natives like Bonnie Decker whoā€™s grandfather settled Decker canyon over 100 years ago. These fires were nothing new to a family that came out west in the 1860ā€™s, when ranches covered the coastline and the PCH was nothing more than a couple of dirt ruts. Bonnieā€™s mom Millie had both the kids at the ranch house, all while keeping the 60 bee hives, feeding chickens and training horses to go along with all her daily chores. Even just shy of 100, Millie tried to stick this hell of a fire out but this was the biggest one yet and it would be just too much to handle. So to the nursing home sheā€™ll go for safety as Bonnie and her married ranch hands fought to save what of the homestead they could defend with hoses, holding their livestock in turnout that they hoped to be safe. They took a gamble that day and lost a home, tack shed and most the corrals. ā€œOf course moms place with all the clutter survived and mine burned downā€ Bonnie said as she sifted through her grandpa’s charred tack. Grateful to all be alive and with no shortage of spirit she had a lot to be thankful for. All her animals had survived in a canyon where so much had been lost in a community that suffered its biggest fire in history and a mass shooting at a country bar all within a day and a half. We know the rebuilding wouldnā€™t be easy but not much on a ranch is and if not for this settled chaparral landscapeā€™s toughness…

the human spirit wouldā€™ve burned out a long time ago.

Here, my truck, Brutus delivers water, feed and insulin to the Deckerā€™s ranch as the next canyon over burns in a matter of hours.

Bonnie Decker

To see more of this project, click here.

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā  Instagram

 

Marketing: Is LinkedIn the new Facebook?

- - Marketing

Is LinkedIn becoming the new Facebook?

When I asked Kelly Oā€™Keefe, brand expert and partner of Brand Federation about LinkedIn (LI) becoming the new Facebook (FB), his concern was how will LI be able to control the quality of the content people are posting.Ā  A recent New York Times article notes that Sandburg and Zuckerburg were so hell bent on growth that they ignored signs in their product being infiltrated by Russians to effect the 2016 election.Ā  More professionals are moving away from FB to LI so now it is crucial for LI to control content so as not to fall in to the same predicament as FB.

I have noticed more articles and versions of e-promos being posted on LI since email promos are usually being deleted or unsubscribed. Facebook is full of either uplifting stories or political articles and concerns, so it seems as if LinkedIn is the place to show your professional talents.Ā  But to what extent should you continue promote your work without folks disconnecting from you? How do you strike the balance and how do you connect to your market in a professional way?

I did a survey to Art Producers and asked them if they thought a photographer using the LI platform to market.Ā  The majority said that is not how they use LI.Ā It would be acceptable if they saw work from photographers they knew and had worked with but not random connection requests.Ā  And to be honest, I agree with them. If I have never worked with you and donā€™t know your work ethic, I am not going to connect with you in an effort to protect those who I have worked with in the past.Ā  My LI account is strictly for business. For assistance, I post the Art of the Personal Project on my LI account.Ā  I enjoy seeing my business connections showing great campaigns they have worked on but not work they shot to direct me to their website.

When I see recent portfolio shoots on LI, I noticed vague hash-tags so I reached out to Heather Lefort to explain how to use LinkedIn professionally.Ā  Heather owns iHeartmrktg to help photographers keep up with their marketing and the best ways to do it. ā€œThe LinkedIn algorithm is far more superior to FB or IG. When they launched in 2003 their purpose was to connect people professionally via resumes, networking and professional talents. Their growth rate (https://ourstory.linkedin.com/) has exceeded the levels of FB and IG and is expected to grow faster in 2019! Relevance, credibility, followers and connections play a huge part in the LI algorithm. So, itā€™s clear that you should be growing your personal or business audience (or both) on LI. The algorithm and tools allow you to tailor your feed accordingly. But be careful of spammy posts as the feed have precise rating tools based on the relevancy of your posts and other people’s preferences. In other words ask yourself these 3 check questions before posting:

  1. Am I over-posting?
  2. Will People in my network care about this post?
  3. Is my post relevant to othersā€™ professional lives?

All of the posts on LI pass through a computerized virality check and a human check which is part of the uniqueness. These parameters determine: how you engage others as a poster and the quality of your personal network. This is the stage where your posts can potentially rank into the ā€œTopā€ posts. Understanding the content checklist that LI craves is a great start to make sure your posting quality, useful information! ā€œ

LinkedIn is a professional business platform and it should be used as such.Ā  The people I have surveyed all agreed-it should be used to showcase your work professionally, but personal posts should be posted on Facebook.

 

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā  Instagram

With over 18 years of expertise, a love of marketing, and compassion for businesses Heather Lefort opened iHeart Marketing. Her years of sales and marketing experience allowed her to bring her personal services to business owners with a one-on-one strategy. Leading iHeart Marketing with the highest level of integrity sheĀ assists businesses in achieving all of their marketing and sales goals with a planned effort. Whether you are brand building, looking for marketing guidance or need assistance measuring your strategies iHeart Marketing can help! We are a one-stop marketing solutions boutique.

iHeart Marketing, Inc., isĀ the parent company of Social Sparkz, a visionary agency focused on marketing and advertising, events, PR and brand building. In short, we make sparkz happen when it comes to your business!

https://www.iheartmrktg.com/about/

The Art of the Personal Project: Dax Ward

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. Ā I am drawn to personal projects that have an interesting vision or that show something I have never seen before. Ā In this thread, Iā€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iā€™m just featuring projects that I find. Ā Please DO NOT send me your work. Ā I do not take submissions.

Todayā€™s featured artist: Ā Dax Ward

Concept of my work

Every derelict location has its own individual history, but each one is connected in the sense that they are reminders of what once was, what mightā€™ve been, and what happens when we forget.Ā  They are no longer freshly painted, not shiny and new anymore.Ā  Windows are broken.Ā  Doors, furniture, light fixtures, and most metal has been either stolen or scrapped.Ā  They are not as they once were, nor will they ever again be.Ā  Nonetheless, despite the decay and rust that many see as unsightly blots on the landscape, the allure for urban explorers and photographers lies in identifying and capturing the remaining beauty in these forgotten locations.Ā Ā If we look closely, it isnā€™t hard to find.

at the abandoned New World Mall, Bangkok, Thailand

at the Bhirasri Institute of Modern Art, Sathorn Soi 1, Bangkok

at the Sathorn Unique ‘Ghost Tower’, Yan Nawa, Bangkok, Thailand

To see more of this project, click here.

To see a book he would love to have published, click here.

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā  Instagram

 

The Art of the Personal Project: Published Books from personal projects for sale for holidays

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. Ā I am drawn to personal projects that have an interesting vision or that show something I have never seen before.

In today’s thread, I am featuring personal projects that are published and where you can purchase the books.

Todayā€™s featured artists:

Matthew RalstonĀ 

 

To purchase Hollywood Royale, clickĀ here

Doug Ross

To purchase Coney Island, click here

Joel SalcidoĀ 

To purchase Tequila, click here

Walter Iooss

To purchase Athlete, click here

Grace ChonĀ 

To purchase Puppy Styled, click hereĀ 

Also available at other major retailers

Randal Ford

To purchase The Animal Kingdom, click here

Tony Novak-Clifford

To purchase Bali, click here

William Coupon

To purchase Portraits, click here

Nadav Kander

To purchase Beauty’s Nothing, click here

APE contributorĀ Suzanne SeaseĀ currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.Ā  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.Ā She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.Ā  Follow her at @SuzanneSease.Ā  Instagram