Posts by: Suzanne Sease

Branding and why it matters

- - Marketing

Branding and why it matters.

Think of a restaurant, hotel or store where the whole experience was not only fantastic, it was a great experience that you wanted to go back and you tell all your friends about it…this is why branding is important.

So this is what you should be asking yourself about your brand.  What are the misconceptions you are saying or not saying about your brand?  Many think that a brand is your logo, but it is so much more. It is your images, your website navigation, your Instagram account, your twitter account and most important, your reputation.  How do you conduct business?  How buttoned up are you in your marketing?  Are you consistent in your marketing?  Are you targeting the right audience?  What message does your marketing convey?  And it goes beyond that when a project comes through from estimate, creative call, pre-production before the project starts and how professional are you on set?  Are you a team member with your crew and do you treat them fairly?  How do you treat the entire agency team (and not just the creative team), craft services that take into consideration dietary restrictions, getting images to the client quickly and then does your invoice match the estimate? This is all a part of your brand. Why this is important is because one personโ€™s misconception of how you conduct your business can affect your longevity.

When I was an art buyer, I was fortunate to work with many photographers on all levels.  I have witnessed so many careers end because of the photographers lack of understanding that the whole experience was important.  I had creative directors tell me of on-set horror stories.  A photographer screamed at his crew in front of everyone; no food during the shoot for my art director although there is a receipt for food at a restaurant on the invoice; or photographers treating the account executive and client like they didnโ€™t matter (client is paying the invoice).  During my career as an art buyer, I have seen it all. Photographers telling the client (major alcohol brand) to leave the set, overages on an invoice that were never approved or even bought to our attention, purchased wardrobe that wasnโ€™t a part of our shoot and never returned to the agency, the receipt for a shirt and tie came from Neiman Marcus but the items returned to the agency were from JC Penney, invoices with missing receipts and even a meal receipt that included cleaning supplies, pet food and cat litter!

The majority of those photographers are no longer in this business.  Production is a part of your brand just like an experience at a hotel, restaurant or store is a part of their brand.  The hotel may be nice, but if you are charged for items you didnโ€™t order, you are not going back. The food may be great but no one wants to pay top dollar to hear the chef scream at his staff.  Or the store may have nice merchandise but if the sales folks donโ€™t acknowledge your presence then you are not going back.

On the flip side, we went back to a photographerโ€™s studio over and over again because the whole experience was not only professional with fantastic results on our project but an all around enjoyable experience.

It is crucial that you look at your entire brand and what type of experience you offer.ย ย Be honest with yourself as your longevity in this business depends on it.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Stephen Tayo

- - Personal Project, Working

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.  

Todayโ€™s featured artist:ย ย Stephen Tayo

Featured on CNNย 

Tayo, who grew up in Ikere-Ekiti, Nigeria, and now lives in Lagos, is not a twin himself, but he wanted to tell “a story that identifies my tribe.”

“It was really important for me to establish how twins are seen in our culture,” Tayo said in a phone interview. “Other tribes see twins as an abomination from the precolonial era onwards, but the Yoruba see them as a blessing.”

For Tayo, “Ibeji” signifies a more conceptual and multivalent approach to portraiture in comparison to the street style photography that has landed him on Vogue.com, Dazed Digital and Nataal. His subjects, friends or members of his wider community, were photographed at their homes or out on the streets of Lagos over a six-month period.


To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Eric Espino

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.  

Todayโ€™s featured artist:ย ย Eric Espino

Artist Statement:โ€œLet us Playโ€

Our Mission at Eyekonzis to Empower, Educate and Motivate the next generation of field hockey and lacrosse Olympians. It is our belief, that through the structure and development of playing field hockey, we will provide our girls & boys with the skill set and development they need in areas such as sportsmanship, healthy lifestyle, team work, self- esteem, history of their culture, healthy body image and academic achievement. This will translate into a wholesome productive lifestyle, on and off the field.

Unfortunately, there are some who donโ€™t believe in this cause. The girls of Eyekonz, along with coach Jazmine A. Smith, were photographed in this series shortly after Strawberry Mansion High School and the Philadelphia Unified School District dismantled the league from itโ€™s district. This issue has led to a class action lawsuit against the district, for the injustice of the treatment of Eyekonz Sports League.

This story was later published in Essence magazine, amongst others. For more info, please click on the links below.

Refinery 29

Philadelphia Weekly

Now This

-Eric Espino

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

The Art of the Personal Project: Robin O’Neill

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist:ย  Robin Oโ€™Neill

My photography is driven by my curiosity and attraction toward different cultures. Thirty minutes from my culturally homogenous home in Whistler is a small community called Lilโ€™wat Nation. This is a First Nations reserve at the base of the majestic 8500-ft Mount Currie, surrounded by the Coast Mountain range.

As a local backcountry skier, I make a weekly pass through the Lilโ€™wat Nation in the winter. I look forward to this part of my day. I crane my neck to investigate the random items on the lawns, examine the texture of old paint cracking off the sides of houses, and watch the dogs roaming freely. Seeing the chimney smoke and warm condensation in the windows, all I want is to know the people inside.

Last winter I decided to drive out there more regularly, bring along my camera, and document the beauty I saw in these homes and in this community. Only 40 kms away, and a vastly different view of the world. I am left wanting more.

To see more of this project, click here.

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

 

The Art of the Personal Project: Hugh Kretschmer

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist: ย Hugh Kretschmer

I first noticed a change when I moved back to LA from New York after twelve years.ย  It seldom rains, and the weatherman is struggling to figure out when El Niรฑo is supposed to arrive; a weather phenomenon that brings heavy rain to this part of the world every seven years. Weโ€™re past the seven-year mark.ย  I remember as a kid looking at the weather page of the newspaper on an El Niรฑo year and seeing in the satellite photo one rainstorm after another coming from Hawaii.ย  It looked like they were on a conveyor belt, and they actually had a nickname for it – The Pineapple Express. Fire storms are more common than rainstorms, and Iโ€™ve been evacuated twice because of brush fires.ย  And then there are oil derricks out in the bay, a lot of them, and there is a faint smell of crude and a rainbow sheen on the ocean surface.ย  Like a siren call, it is alluring to the eye but toxic to the touch.

And, if all of this is happening in my home city, I can only imagine what the effects are elsewhere around the world.ย Add to the mix a prediction by experts that future wars will be waged over water, it is hard to sit on my hands and leave it to the experts, โ€œmore qualified than meโ€, to do something about this.

Then the idea came to me: create photographs around the subject of water but have not a drop of it in the images.ย  It sat in the back of my mind until I was interviewed by an Arab arts and culture magazine while teaching workshops in Dubai. It dawned on me why this project was gnawing at me when she asked, โ€œHave you ever considered having your work serve a purpose?โ€ ย That one question brought it all together as if the universe was telling me to start the project.

โ€œMirageโ€ has a double message: bring water back to where it once flowed and was pristine; and take a glimpse into dystopian future where the only way to see water in its purest form would be through artificial means.ย Think museum diorama!

My vision for this project is to ultimately expand my vistas beyond California to the rest of the country, and eventually other parts of world where natural water systems are in peril.ย  By way of gallery exhibitions, print sales, and an eventual book, I will donate a portion of the proceeds to a non-profit organization dedicated to water conservation — come hell or high water.

To see more of this project, click here.

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

 

The Art of the Personal Project: Mark Hanson

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist: ย Mark Hanson

Iโ€™ve been a lifestyle/fashion and commercial photographer my whole career, working with National and international clients, my job requires that the shoots I photograph or video, are planned out, stay in budget and are delivered on or before a deadline. But Iโ€™ve always enjoyed spontaneously capturing a moment, whether itโ€™s an off guard moment on set, people on the street in another country or during a sporting event, such as football or volleyball. So when my daughters began playing volleyball, I started bringing my camera to all of their matches. At first it was just shooting my daughter when she hit, dug a ball or blocked. After a while those images all started to feel similar, just a different location or color of uniform. Then I started to shoot what was happening off the court and the moments between plays. I also started to experiment with shooting different angles while they were playing and using different focal lengths. I became obsessed with getting different images, getting that exact moment of the block at the net, or the celebration of the team when they got a huge win.

I spent three years shooting my daughters and their teammates at every tournament. Always looking for those shots I wanted but hadnโ€™t had the opportunity to capture just yet. In my work with commercial and fashion clients, I can always control the images and direct the models so I can get the shot I want or the images my clients need, but you canโ€™t stop a volleyball match, go out onto the court and ask the teams to do that again. A block at the net or a massive dig from the back row happen in a fraction of a second, so I have to be able to anticipate what the players are going to do and exactly when things are going to happen, but thatโ€™s all part of what makes it fun, thatโ€™s the challenge!

My youngest daughter still plays volleyball, so once again, this season; Iโ€™ll have my camera with me. I may not be as obsessed with taking pictures of everything that goes on this year, but I know Iโ€™ll always be looking for the next shot that will be different or more amazing than anything Iโ€™ve shot before. Thatโ€™s what keeps it fun, and it helps keep me from stressing during those tight matches where they might lose.

To see more of this project, click here.

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

 

The Art of the Personal Project: Liz Von Hoene

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist: ย Liz Von Hoene

A print and motion collaboration centered around LA Artist Mimi Haddonโ€™s textured fabric sculptures and brought to life between highly creative and visionary women. Wear The Wild Things Rgives you a glimpse into an eerie urban world of vibrant colors and odd shapes where model, wardrobe and sculpture delicately play off one another to become one. The graphic simplicity to the environment and shaping of light and shadow made for the perfect playground and helped further celebrate this surreal and wild vision.

To see more of this project, click here.

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

The Art of the Personal Project: Donato DiCamillo

- - Personal Project

 

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist: ย Donato DiCamillo

The Fringes

Like many of my photographs, these photos represent slices of humanity seemingly living without filters. In most cases theyโ€™ve become comfortable in what others may say are outside the norm.

To see more of this project, click here.

 

Born in Brooklyn New York, Donato Di Camillo is one son of three siblings born from Italian Immigrant Parents.

As a child Donato suffered behavioral problems with anger, he would soon be expelled from school at the age of sixteen for violence, then finding himself in and out of behavioral institutions and jails.

Ironically Donato became intensely interested in photography while serving out a federal prison sentence in Petersburg, MCI, Virginia

โ€œI was always interested in magazines like National Geographic and LIFE. When I was a child I used to dream about being on adventures,

exploring, always fascinated about other cultures in different parts of the worldโ€

Since his release in 2012 Donato taught himself to use a camera while being on home confinement. At first he photographed, bugs, plants or anything else within the 120ft of his home, which he was restricted to.

Donato was featured in multiple publications and news broadcasts around the world, such as, BBC, Washington Post, CBC, Huffington Post, and was invited to speak at the prestigious HEARST magazines annual summit.

Di Camillo continues to focus on people and plans to put out his first book late 2017. He currently resides in Staten Island, N.Y.

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

 

The Art of the Personal Project: Nate Bressler

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist:ย  Nate Bressler

Between the fire lines~

With a fake press pass in hand, I made my rounds through town, gathering tools from friends, a water pump from the hardware store, enough Gjusta bread to feed a small Army and a small generator to bring the power needed. There are three major checkpoints between Venice Beach and the headland where the brave few stayed behind to fight the fire on their own. Iโ€™ve been through plenty of tornadoes and hurricanes in my life so there must be something I can do. All my adventure gear and camper were up in flames, along w so many of my surf and horse family homes, turning the mega fire into one of those nothing to lose but everything to gain situations.

As the fire raged on through the remaining drought stricken canyons, distress calls and rumors of starving animals cut off by the blaze made their way to our crew of unlikely hot shots. With thousands of horses throughout the windy canyons and a fire that moved like no other, many animals were left behind with no help able to get through. Luckily for them, a 250 gallon tank I commandeered from Larry Thorneโ€™s farm, hay bails from anywhere I could find them and hoses that were brought in by boat with the rest of our gear needed to whoop this fire. The nights were spentย driving the streets in groups of four, looking for flare ups that could possibly get out of hand and threaten the unburned houses. That left my days free to tend to the animals and distressed natives like Bonnie Decker whoโ€™s grandfather settled Decker canyon over 100 years ago. These fires were nothing new to a family that came out west in the 1860โ€™s, when ranches covered the coastline and the PCH was nothing more than a couple of dirt ruts. Bonnieโ€™s mom Millie had both the kids at the ranch house, all while keeping the 60 bee hives, feeding chickens and training horses to go along with all her daily chores. Even just shy of 100, Millie tried to stick this hell of a fire out but this was the biggest one yet and it would be just too much to handle. So to the nursing home sheโ€™ll go for safety as Bonnie and her married ranch hands fought to save what of the homestead they could defend with hoses, holding their livestock in turnout that they hoped to be safe. They took a gamble that day and lost a home, tack shed and most the corrals. โ€œOf course moms place with all the clutter survived and mine burned downโ€ Bonnie said as she sifted through her grandpa’s charred tack. Grateful to all be alive and with no shortage of spirit she had a lot to be thankful for. All her animals had survived in a canyon where so much had been lost in a community that suffered its biggest fire in history and a mass shooting at a country bar all within a day and a half. We know the rebuilding wouldnโ€™t be easy but not much on a ranch is and if not for this settled chaparral landscapeโ€™s toughness…

the human spirit wouldโ€™ve burned out a long time ago.

Here, my truck, Brutus delivers water, feed and insulin to the Deckerโ€™s ranch as the next canyon over burns in a matter of hours.

Bonnie Decker

To see more of this project, click here.

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

 

Marketing: Is LinkedIn the new Facebook?

- - Marketing

Is LinkedIn becoming the new Facebook?

When I asked Kelly Oโ€™Keefe, brand expert and partner of Brand Federation about LinkedIn (LI) becoming the new Facebook (FB), his concern was how will LI be able to control the quality of the content people are posting.ย  A recent New York Times article notes that Sandburg and Zuckerburg were so hell bent on growth that they ignored signs in their product being infiltrated by Russians to effect the 2016 election.ย  More professionals are moving away from FB to LI so now it is crucial for LI to control content so as not to fall in to the same predicament as FB.

I have noticed more articles and versions of e-promos being posted on LI since email promos are usually being deleted or unsubscribed. Facebook is full of either uplifting stories or political articles and concerns, so it seems as if LinkedIn is the place to show your professional talents.ย  But to what extent should you continue promote your work without folks disconnecting from you? How do you strike the balance and how do you connect to your market in a professional way?

I did a survey to Art Producers and asked them if they thought a photographer using the LI platform to market.ย  The majority said that is not how they use LI.ย It would be acceptable if they saw work from photographers they knew and had worked with but not random connection requests.ย  And to be honest, I agree with them. If I have never worked with you and donโ€™t know your work ethic, I am not going to connect with you in an effort to protect those who I have worked with in the past.ย  My LI account is strictly for business. For assistance, I post the Art of the Personal Project on my LI account.ย  I enjoy seeing my business connections showing great campaigns they have worked on but not work they shot to direct me to their website.

When I see recent portfolio shoots on LI, I noticed vague hash-tags so I reached out to Heather Lefort to explain how to use LinkedIn professionally.ย  Heather owns iHeartmrktg to help photographers keep up with their marketing and the best ways to do it. โ€œThe LinkedIn algorithm is far more superior to FB or IG. When they launched in 2003 their purpose was to connect people professionally via resumes, networking and professional talents. Their growth rate (https://ourstory.linkedin.com/) has exceeded the levels of FB and IG and is expected to grow faster in 2019! Relevance, credibility, followers and connections play a huge part in the LI algorithm. So, itโ€™s clear that you should be growing your personal or business audience (or both) on LI. The algorithm and tools allow you to tailor your feed accordingly. But be careful of spammy posts as the feed have precise rating tools based on the relevancy of your posts and other people’s preferences. In other words ask yourself these 3 check questions before posting:

  1. Am I over-posting?
  2. Will People in my network care about this post?
  3. Is my post relevant to othersโ€™ professional lives?

All of the posts on LI pass through a computerized virality check and a human check which is part of the uniqueness. These parameters determine: how you engage others as a poster and the quality of your personal network. This is the stage where your posts can potentially rank into the โ€œTopโ€ posts. Understanding the content checklist that LI craves is a great start to make sure your posting quality, useful information! โ€œ

LinkedIn is a professional business platform and it should be used as such.ย  The people I have surveyed all agreed-it should be used to showcase your work professionally, but personal posts should be posted on Facebook.

 

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

With over 18 years of expertise, a love of marketing, and compassion for businesses Heather Lefort opened iHeart Marketing. Her years of sales and marketing experience allowed her to bring her personal services to business owners with a one-on-one strategy. Leading iHeart Marketing with the highest level of integrity sheย assists businesses in achieving all of their marketing and sales goals with a planned effort. Whether you are brand building, looking for marketing guidance or need assistance measuring your strategies iHeart Marketing can help! We are a one-stop marketing solutions boutique.

iHeart Marketing, Inc., isย the parent company of Social Sparkz, a visionary agency focused on marketing and advertising, events, PR and brand building. In short, we make sparkz happen when it comes to your business!

https://www.iheartmrktg.com/about/

The Art of the Personal Project: Dax Ward

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist: ย Dax Ward

Concept of my work

Every derelict location has its own individual history, but each one is connected in the sense that they are reminders of what once was, what mightโ€™ve been, and what happens when we forget.ย  They are no longer freshly painted, not shiny and new anymore.ย  Windows are broken.ย  Doors, furniture, light fixtures, and most metal has been either stolen or scrapped.ย  They are not as they once were, nor will they ever again be.ย  Nonetheless, despite the decay and rust that many see as unsightly blots on the landscape, the allure for urban explorers and photographers lies in identifying and capturing the remaining beauty in these forgotten locations.ย ย If we look closely, it isnโ€™t hard to find.

at the abandoned New World Mall, Bangkok, Thailand

at the Bhirasri Institute of Modern Art, Sathorn Soi 1, Bangkok

at the Sathorn Unique ‘Ghost Tower’, Yan Nawa, Bangkok, Thailand

To see more of this project, click here.

To see a book he would love to have published, click here.

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

 

The Art of the Personal Project: Published Books from personal projects for sale for holidays

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before.

In today’s thread, I am featuring personal projects that are published and where you can purchase the books.

Todayโ€™s featured artists:

Matthew Ralstonย 

 

To purchase Hollywood Royale, clickย here

Doug Ross

To purchase Coney Island, click here

Joel Salcidoย 

To purchase Tequila, click here

Walter Iooss

To purchase Athlete, click here

Grace Chonย 

To purchase Puppy Styled, click hereย 

Also available at other major retailers

Randal Ford

To purchase The Animal Kingdom, click here

Tony Novak-Clifford

To purchase Bali, click here

William Coupon

To purchase Portraits, click here

Nadav Kander

To purchase Beauty’s Nothing, click here

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

The Art of the Personal Project: Randal Ford

- - Personal Project

 

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist: ย Randal Ford

Iโ€™m portrait artist at the core of my photography, so these animals are rooted in classical portraiture, inspired by the greats like Richard Avedon.

In order to capture these images, itโ€™s important that all the groundwork be laid in advance. Meaning, I need to have communication with animal’s owner prior to the shoot to discuss what Iโ€™m aiming to achieve, which is typically a headshot showcasing the animal’s personality. As mentioned above, on set, I need to be ready and prepared to capture anything and everything that an animal may give me. Because sometimes I may only get one split second for that perfect portrait.

Obviously access to the animals is a challenge with a project as large as this. Iโ€™ve worked with rescue facilities, zoos, private animal owners, or farm working animals (i.e. horses, cows, chickens). So they come from a range of sources and I worked closely with a team of producers to find the right animals and went to great lengths to ensure those animals were living in a great environment and being treated with the utmost respect for their wellbeing. For example, the Cheetah on the back of the book was photographed at an amazing sanctuary called Cat Haven near Dunlap, CA and we are donating a portion of the proceeds to Cat Haven as a way to give back and create more awareness.

Some of the animals I shoot in a traditional studio with a painted Cyc and cover while others I shoot on location where I bring the lighting setup to them. Regardless, I utilize lighting to create a consistent, timeless aesthetic

Finally, not exactly a production or tactical note, but all the animals have names. And this is a very important part of the intention to connect with the audience. By including the animal’s name and story in the book, it further humanizes and heroicizes them to bring you further into their story. The descriptions and names for all the animals are included at the back of the book and at randalford.art. For examples, Highland Cow No. 1 is named Gertrude and The Young Lion with his mane growing in is named Jabari, which means brave. So by including the name, we are pushing the boundaries of the story and connection with the audience.

 

To see more of this project, click here.

To purchase the book, click here

(or other major bookstores)

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

 

The Art of the Personal Project: Anderson Smith (repeat)

- - Personal Project

In honor of Thanksgiving which is all about family. ย Have a lovely holiday

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this new revised thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist: ย Anderson Smith

Anderson Smith Sr was an American photographer who started shooting roughly in the early 1960’s. He was part of a couple of camera clubs, one in L.A and The Chicago Camera Club where he has won numerous awards as an up and coming shutterbug. He was also a part of the only African-American ski club called the Snow Gofers who traveled around the midwest and skied in competitions. My father took a lot of picture of pretty much everything, from people, to objects and life. Some of his influences as a photographer as what he told me were Eggleston, Penn and Gordon Parks. As my mom told me, he always had a camera and was always shooting. Before he passed he left me his life’s work which I have been scanning and documenting since his death in 2006. Roughly 98% of his work has never been seen outside of the family and has been preserved in slides and in boxes for over 40 plus years.

My dad and I were never really close but we became a little closer a few months before he passed as we talked about photography and I had the opportunity to show him my work and hear his opinion as I was just starting out as a photographer.

To see more of this project, click here.

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.

The Art of the Personal Project: Fernando Decillis

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist:ย  Fernando Decillis

Photography is amazing for the access it gives the photographer to moments and stories that might not be apparent in a moving moment. It allows you to freeze time and look back at what happened. Or to draw someone out of their shell and learn about who they are. Without a camera, I would probably talk to people a lot less. And Iโ€™m already accused of being really quiet at least a few times a week.

My friends at We Love ATL had a brilliant ideaโ€” to highlight the unsung heroes who dedicate their lives to serving their communities within Atlanta. They asked me if I was interested in shooting in volunteering some time to making portraits of someone. After realizing how much these people do for their communities, I was hooked! I really took the project to heart and made a personal project out of it. I took pictures of 7 more people after the first.

I met some amazing people through this project. People who have literally changed this Atlanta to make it a richer, safer, and more friendly place to live.

Sanjay Patel, the founder of Soccer in the Streets, is the man Atlantaโ€™s first Marta (Atlantaโ€™s light rail) soccer station. Itโ€™s democratizes soccer culture in our city by making the field itself accessible by public transportation and allowing anyone to sign up for pickup games.

Jason Ikeem Rogers, established Orchestra Noir, Atlantaโ€™s first all African-American orchestra. Heโ€™s invigorated music culture here and given an underrepresented group of musicians a place to belong and thrive.

Nedra Deadwyler of Civil Bikes offers bike tours of Atlanta that tie history into the neighborhoodsโ€™ current cultures.

Pat Hussein is a civil rights activist whose mission is to reframe the way the South is viewed by serving the LGBT community and creating a space of belonging in community. Her organization is called Southerners on New Ground (SONG).

Ultimately, personal projects connect me to my community and give me a window into what is going on right around me. Itโ€™s crazy how with a camera in my hand and a story to tell, people just invite me into their worlds.

http://www.weloveatl.org/the-time-is-right/

@weloveatl

 

To see more of this project, click here.

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

 

The Art of the Personal Project: Dana Sabre

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist:ย  Dana Sabre

Personal projects are hard! Iโ€™ve been trying to do one for years. ย I kept thinkingโ€ฆ. what do I care about? Empowering womenโ€ฆ. the first thing that came to mind was a project featuring the super badass high achieving women who have defied all odds, shattered glass ceilings… survived cancer. ย But what about those of us who havenโ€™t crushed chemo or invented Spanx? I started thinking about doing something more simple. Just something very “every day” and relatableโ€ฆ. more me.

Iโ€™m lucky to have a large group of amazingly talented and hilarious female friends and Iโ€™m one of three sisters. So I drew inspiration from the stuff we talk about and the things we find funny. ย My sister and I have always joked about our โ€œmirror facesโ€ we make when we are trying to get ready and the way we must have our mouths hanging wide open to do our mascara (try to do it with your mouth closed, itโ€™s impossible).

That was the idea. For the execution I had a giant mirror behind me while shooting and I told the models to do the things they would normally do in front of a mirror. ย I practiced at home with my own mirror faces and wrote down about 50 different kinds of faces incase we ran out of ideas. Iโ€™m pretty sure if anyone had seen me preparing for this shoot they would have thought I was mental. ย I also had an excellent team of two hair/makeup people and two wardrobe stylists.

Then I sent the work out in an email blast. ย I specifically said in my email that this was a personal project. I didnโ€™t say much else however, just a couple quick sentences. Within about 15 minutes of sending my second round of emails out I got an email back from a creative director who wanted me to bid on a job for Samsung. ย He liked that I had my own ideas and wanted to work with someone who could get authentic moments from people. I was awarded the job AND I was able hire a couple of people from my original crew for the shoot, which was awesome. ย That’sย the long explanation. But to put it simply, the important question is — “what’s your mirror face?”

To see more of this project, click here.

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

 

The Art of the Personal Project: Sandro

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist:ย  Sandro Miller

Centurions. I started thinking about all that time on this earth that these beautiful people have seen good and bad. ย Each of my subjects were so kind, generous, and loving. ย I was humbled by their insights on their longevity on this earth.ย  For every one of them, the LOVE they gave and received was the main factor of why they felt they had such a long life.ย  Their family and friends played equal importance in sharing that love.ย I was particularly moved with empathy when I was given the honor of photographing the three African-American Centurions.ย  I thought of the hardships, the injustices they have seen and felt.ย  I thought of the unthinkable hatred from whites they have all sadly have endured.ย  I held each and every one of their hands and stroked their beautiful soft cheeks as I photographed them. It is my way of letting them know that I truly care and love them.ย  For this they gave me a split moment of their time, over 100 years on this earth. ย There is so much to learn from these gifts from God that we can all learn from. ย ย I was an honor to sit with each of these beautiful members of our society.

To see more of this project, click here.

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram

 

The Art of the Personal Project: The Voorhes

- - Personal Project

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. ย I am drawn to personal projects that have an interesting vision or that show something I have never seen before. ย In this thread, Iโ€™ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; Iโ€™m just featuring projects that I find. ย Please DO NOT send me your work. ย I do not take submissions.

Todayโ€™s featured artist:ย  The Voorhes

Regarding the project,

Plasterย &ย Boneย began as a meditation on addiction.

We all have our vices. Some are innocent and some are brutally self- destructive. But as a society, a global society, we are raging addicts with no concept of control or consequence. Much like the way tobacco creates a body that can’t sustain life, humanity’s addictions to oil and coal compounded with the rapidly growing human population seems doomed to destroy its self.

It sounds dramatic, but can you deny it?

We are living in a glimmering golden age, yet we can all see what’s on the horizon.

***

Regarding the experience,

This project has been an outlet to express themes of anxiety, decay, famine and hopelessness. But also, it has been a venue to explore more traditional imagery at a time when we spend so much of our energy on contemporary visuals. Given that there were no rules, I was able to explore and play. I could re-shoot an image again and again on my own timeline, or abandon a direction if it wasn’t working. That is a luxury I’m not used to. This was the first time in years that I put so much energy into not just testing an idea, or technique or exploring something for a specific project or portfolio development. This body of work exists for no reason other than to exist. Yet, I’m so happy to have put the energy into creating this body of work, and I look forward to developing it in the future. Or maybe not! That’s the freedom of the personal project.

To see more of this project, click here.

APE contributorย Suzanne Seaseย currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.ย  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999.ย She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.ย  Follow her at @SuzanneSease.ย  Instagram