The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own. I am drawn to personal projects that have an interesting vision or that show something I have never seen before. In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find. Please DO NOT send me your work. I do not take submissions.
Today’s featured artist: Mark Harrison
‘Last Orders’ Project as photographed by Mark Harrison.
A hop farm in southern England-surviving the pandemic of 2021/22 forms the basis of this personal project. Last Orders is always shouted just before a pub closes nightly, and (this year), might be the Last Orders for this farm.
Hops are mostly used in beer making in the UK, for which demand has reduced during this crisis. Using vintage equipment and traditional methods, I set out to record what might be their last crop after hundreds of years at the same farm.
It’s astonishing to see age old ways and 60-year-old machinery, still in use in a modern Britain. This project aims to remind us that our past is sometimes still present and that a determination to keep traditions alive, is sometimes more important than the profit it may (or may not) generate.
To see more of this project, click here
APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s. After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty. Follow her at @SuzanneSease. Instagram
Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it. And that is what I do with decades of agency and in-house experience.
Really is great to see these images and one can only hope the farmers will once again be able to do this. I’m going to have a beer to do my part.