The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.


Today’s featured artist:  Jennifer MacNeill

Assateague Island is a barrier island on the East Coast of the United States facing the Atlantic Ocean. The northern portion is part of Maryland, and the southern end is in Virginia. Children’s book author, Marguerite Henry, brought attention to the island in her 1947 classic, Misty of Chincoteague, acquainting young people all over the world to the spirited equines that call it their home. It was first through her books that I formed an interest in this land and its animals, however I had to wait until I was an adult to visit in person.

Since 2010 my family has been visiting Assateague Island every year at least once. We prefer to go off-season when the biting flies and beachgoers are lessened. Even in the middle of winter there is so much appreciate. I used to only go to view the feral ponies but they’re sometimes hard to locate in the cold months, so I learned to see the beauty in the overlooked elements, lichen covered branches, a mushroom growing out of a manure pile, a tree bent over time by the strong ocean winds. While the ponies are still my favorite part, Assateague has helped teach me to appreciate the beauty of nature in all seasons and I seek to show others what I have learned to see there.


To see more of this project, click here


APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art-buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSeaseInstagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.

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