Featured Promo – Alex Troesch


Who printed it?
I did it myself with an Epson printer and a lot of patience.

Who designed it?
I submitted 6 different versions to 3 different photographers I am close with and whose work inspires me and essentially adapted the design accordingly. I usually work with designers for this kind of promos but I felt the times were so special that I needed to make things differently this time. I also took a class with Susie Cushner at the ICP few years ago on how to promote your work and build promo cards which helped me a lot.

Tell me about the images?
It’s a collection of portraits I did recently and other which are part of my archives. Some were published (editorials) while others are simple portrait session I like to build around musicians, artists and actors I meet and whose work touches me. The B/W cover is from Engels the Artist who recently had a show at the Neuberger Museum of Art and whose studio is very close to mine. It also gave me the idea of using my printer because I had a very precise idea on how I wanted the shadows to be on this promo and had a feeling it would have been more complicated using a different printer or method. Maybe I am wrong… The idea of the back side is based on several other photograph I take when I edit and sequence small prints and stick them on the wall.

How many did you make?

How many times a year do you send out promos?
Last time was 3 years ago…I wish I could do more but it just depends on the time I have in front of me, which new images I have and also who is new out there.

Do you think printed promos are effective for marketing your work?
Yes definitely. I get quite good responses, including this one which I rarely get with emails. I love printing, paper, the attention to detail and the slow pace it requires sometimes to get to a good result. And I do believe Art Directors and Photo Editors are also very sensitive to this.

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