The Art of the Personal Project: Clemens Ascher

The Art of the Personal Project is a crucial element to let potential buyers see how you think creatively on your own.  I am drawn to personal projects that have an interesting vision or that show something I have never seen before.  In this thread, I’ll include a link to each personal project with the artist statement so you can see more of the project. Please note: This thread is not affiliated with any company; I’m just featuring projects that I find.  Please DO NOT send me your work.  I do not take submissions.

 

Today’s featured artist:  Clemens Ascher

“A Modernist Lunch break “

In “A Modernist Lunch break “ I show business people eating their lunches on the go.

Therefor I’ve created abstract spatial compositions, populated by surreal figures – like marionettes on a theatrical stage.

With a certain ironic elevation I explore the relation between past visions of a modernist future and contemporary sociological phenomena – People feeling free within a very limited spectrum of acceptable opinions and generated desires, for which to be satisfied they have to function within the system.

As a recurring topic of all my personal works I continue to explore the subliminal effect of colours and some of the most relevant and distressing topics of our times. Societal control through generated desires; alienation from nature and other uncomfortable contemporary truths build the superstructure of my surreal photography.

In my work process I builds stage like scenarios and populate them with surreal figures performing their everyday life. I often utilize a slightly exaggerated advertising aesthetics, contrasted with calm and detached minimalism. I’m combining various styles and elements from art history and our collective visual memory to form new contemporary statements.

To see more of this project, click here.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s.  After establishing the art buying department at The Martin Agency, then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies, she decided to be a consultant in 1999. She has a new Twitter feed with helpful marketing information because she believes that marketing should be driven by brand and not by specialty.  Follow her at @SuzanneSease.  Instagram

Success is more than a matter of your talent. It’s also a matter of doing a better job presenting it.  And that is what I do with decades of agency and in-house experience.