The Daily Promo – Jennifer Chong

- - The Daily Promo

Jennifer Chong

Who printed it?
I printed at Mixam. I really wanted to do a unique print piece but those get costly quickly. I used Mixam and hand-trimmed pages for something a little unexpected. They have a nice paper quality without breaking the bank.

Who designed it?
I designed the promo. I worked as a designer and art director before shifting to photography. After helping other photographer friends work on their promo, I figured it was time for me to work on my own (it’s always harder to design for yourself)! The designer in me wanted to explore fun paper, textures and printing options but ultimately those end up being costly. I focused on highlighting my photography while also mixing in some playful typography.

Tell me about the images?
This is the first promo piece I’ve done that wasn’t a simple one-sided postcard and I wanted to show the breadth of my work while also maintaining a good flow. With the help of friends and family, I selected a mix of personal projects and client work to showcase.

How many did you make?
I printed 50, but once I send these out I will print more. I wanted to see how the initial run would look and feel before printing more.

How many times a year do you send out promos?
This is my first time sending something other than a postcard, My goal for the new year is to send out a printed promo 2-3 times a year.

Do you think printed promos are effective for marketing your work?
While I haven’t gotten a specific job from the piece I can say that the printed promo has attracted potential clients which I’d say is a win! I think a nice printed piece can stand out through the noise of our busy inboxes – and I appreciate and enjoy having a printed piece to showcase my work.

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