Who Printed It?
Print on Paper (printonpaper.com)
Who designed it?
Tell me about the images?
These photos were all made as part of a personal project this past spring at the U.S. Men’s Clay Court Championships in River Oaks, Texas. I was pretty determined to shoot here as I knew I wanted to shoot on red clay for color and textural reasons. I initially made a few editorial pitches focused on the event, all of which failed to gain enough traction. Fortunately, one of those editors was still willing to help me secure credentials to pursue the project on my own.
I spent every day at the tournament chasing light and photographing anything that caught the light nicely. Aside from the tennis, I was rather intrigued by the spectators as many of them seemed to be more worried about seeing and being seen or gossiping court-side than the event itself. Overall my goal was to come away with a set of images that made the viewer experience the beauty and uniqueness of this particular event.
How many did you make?
I had 100 printed.
How many times a year do you send out promos?
I don’t have a schedule set in stone at this time however it is certainly something I would like to do quarterly.
Do you think printed promos are effective for marketing your work?
I’m not sure. Obviously some people like to see printed photos while others don’t care, but I do think prints have the potential to be effective in a world where most email inboxes are overflowing with junk mail. Having said that, a friend from a particular Boston-based footwear company sent me an Instagram video of him opening my mailer, thumbing through a page or two and then walking it over to the recycling bin. I’d call that pretty decent engagement in the digital age ; )