The Daily Promo – Eric Helgas

- - The Daily Promo

Eric Helgas

Who printed it?
Got print

Who designed it?
I collaborated with my friend who’s a designer, Tessa Law. I really wanted something minimal and clean.

Tell me about the images?
Two of the images are commissioned still lives for editorial clients and one is a personal portrait of a Brooklyn Drag Queen. I always try to include one piece of personal work in my mailings. I think its important to show editors what you’re really interested in making and your point of view.

How many did you make?
I sent the cards to about 250 photo editors and art directors.

How many times a year do you send out promos?
I send out promos 3-4 times a year.

Do you think printed promos are effective for marketing your work?
Printed promos are definitely effective for marketing my work. Most of my first shoots for clients came in due to printed promos. I’ve heard from editors that receiving a printed piece is more impactful than an email, which can be easily ignored or looked over. I always keep my promos really consistent (with three full bleed postcards) and I’m really careful about which images I choose to send together, as they are initially viewed as a group.

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