Who printed it?
Universal Printing in Durham, NC
Who designed it? Who edited the images?
Peter Dennen of Pedro+Jackie guided the edit and design of this piece.
How many did you make?
How many times a year do you send out promos?
I try to stick to e-promos once a month through Yodelist and a twice-yearly print promo.
How did this project come about?
The “Southern Climbers” portraits came from a personal series I shot during the 2014 season of the Triple Crown Bouldering Series. It’s the largest outdoor climbing competition in the country and spans three events over three months every autumn in the Southeast US. I’ve been competing in and shooting at these competitions since 1996, and it’s kind of a crossroads of the Southern climbing scene with big name international climbers who migrate through every year. I painted a series of backdrops that I could lug around the cliffs with a bunch of lights and a pile of film and digital cameras. I made portraits of hundreds of climbers, spectators, vendors, and a biker gang who showed up for the fellowship and free beer. Climber and photographer Erik Danielson was instrumental in making this big setup work and making the light sing every time.
Peter Dennen of Pedro+Jackie edited the project down to something that would fit in a 12-page booklet. We went with a very simple design. I proofed it using an inkjet printer myself and Universal Printing in Durham did a superb job matching these proofs to the final 4-color booklet.