From Paul Melcher’s blog “Thoughts of a Bohemian”
since editorial photography’s dominance in our cultural landscape diminished, the advertising world had to look elsewhere for inspiration. No longer can they count on their magazines to give them a hint on what type of photography is successful. Instead, they turned to the new trend indicator : Social media.
It will not be surprising, it is happening already, to see editorial photography influenced by brand photography. In an effort to keep pace with current trends, online and print publications are more and more looking into what works for brands and applying it to their spreads.
For now, we still live in a world slightly dominated by editorial photography, only because of cultural habits. But deeper, the evolution has already happened and is progressing with patient obstination.
Read The Article Here: Brands will define pro photography for the next decade. – Thoughts of a Bohemian.
I agree with what you are saying. With editorial work becoming more dominate in brand making and solidifying in todays industry, the ability to tell the story rather than delivering it is becoming more important.