A story in Business Insider titled “Meet 9 Incredible Instagram Users That Advertisers Are Dying To Work With” got me thinking about photographers producing a stream of content and how that can easily attract lots of followers. It’s easy to be dismissive of social content because the quality can be quite low (sunsets and boobs seem to do quite well) but the trick to attracting followers is to be reliable and consistent.
The Sartorialist is a great example of someone who has attracted a large audience by being there for them day in and out.( Note, he also pioneered street style blogging so there’s more to it than just daily postings.) J Crew sent him on an 8 city tour… to produce a stream of content for them (here).
I’m also reminded of a recent effort by Craig Cutler to “create new personal work once a week, every week, for a full year, no exceptions.” That effort was turned into an exhibition and no doubt put him on everyone’s creative radar for reliably producing content that will attract fans to a brand.
You should be thinking about projects that can show your ability to reliably produce content. Brands need you.