And so, to save society, we’re going to have to rely on our old friend, the invisible force that has saved humanity again and again. It’s a little thing I like to call bullshit.

Bullshit is the next growth industry. People who deal in it are going to be more valuable than surgeons — yes, the same people who convinced us that bottled water comes from an enchanted mountain spring and made uneducated mothers believe that contaminated baby formula was a life-giving health potion. Only they can save us.

As civilization advances, these heroic protectors of FARTS (Forced ARTificial Scarcity) will build a culture where we will pay for things we can get for nothing, based purely on a vague superstition that it makes us better people. You know, the way an Apple logo will hypnotize people into paying twice as much for a product when cheaper alternatives litter the landscape.

Read it on Cracked.com via Bosacks.

Quite an interesting article coming from Cracked of all places. There’s plenty of BS’ing that goes into selling products with superior photography, but I don’t believe it’s all hooey.

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3 Comments

  1. Nice BS…ooops I mean BTS. Shows what you can do when you throw a lot of money at a 60 second spot.

  2. This video is clearly a motion piece incorporating stills. By showcasing technology, they are really showing modern devices.
    The action sports stars are really more like active lifestyle professionals. The way the action is captured really shows Rip Curls ability to film things that are both, physically moving as well as not staying still.
    The idea behind this commercial was clearly a thought that was applied to a product.
    I applaud Rip Curl and clap my hands while yelling jovially!


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