This kind of thing is usually relegated to the lower realms of photography but it’s nice to see Advertising Agency Latcha and Associates would like to include car photographers by seeing if they will shoot samples on spec. From their “Shoot A Sample” brief:
selected photography samples will be presented to the client. upon approval, you will become a preferred shooter for our collateral work. Bottom line: there is a lot of photography that needs to be captured. and shooting needs to begin soon. since the look is very unique, it is imperative that we have the right talent in place to move forward. We will create a talent pool of those who hit-the-mark to then move forward in bidding projects, and in some cases, direct award. also, and most importantly. this is a HUGE opportunity to shoot a look that’s new and fresh. you get to be part of our team – and assist in collaborating and evolving the style of a major automotive brand!
We sincerely hope you join us in this sample project. this is a very exciting time to be creative and redefine an agency/photographer relationship. By participating in this exploratory project, you are agreeing to do so without reimbursement from latcha or lincoln.
Nice try Latcha, you didn’t think we’d notice, did you?
—– Forwarded Message —-
From: David Latcha <firstname.lastname@example.org>
Sent: Thu, August 19, 2010 1:30:52 PM
Subject: Re: FYI Shoot A Car Sample Brief
Thank you for your insights.1. This information was shared, under confidentiality, to a select group of photographers. When we find out who shared this information with you, that photograper/rep will be banned from ever working with this agency and I’ll make sure that all of the other art buyers in Detroit are aware of their indiscretion.2. We have no idea who you are or if you even are what you claim. No website? That doesn’t seem professional.3. You have no idea what is being asked. That is obvious. Professional car photographers are asked by all reputable agencies to produce samples to help define strategic goals. If the photographer has produced a style and a look that works for the strategic creative, and the agency and client agree, then that photographer is then chosen to shoot and produce all, if not a majority, of all of the photographic needs for the campaign.4. We are not “stealing” shots, these are samples that we are asking for. The brief describes that we are not paying for the exploration, but at the same time, we ARE NOT USING ANY OF THE PHOTOGRAPHY being shot AS SAMPLES for any purpose other than to determine the creativity and artistry that a photographer may bring.5. MIND YOUR OWN BUSINESS.
Interesting because spamming photographers with your proposal does not infer any kind of confidentiality what-so-ever. Also, I doubt this claim that “Professional car photographers are asked by all reputable agencies to produce samples” because I’ve spoken with professional car photographers who thought this was a horrible proposal.