A photographer wrote me recently to tell me how Facebook and Twitter lost them a job.
“My reps got me a job with the ad agency that was doing Xxxxxx Xxxx. I’m a young photographer and this was my first major campaign so I threw this up on Twitter and Facebook ‘sweet. Got the Xxxxxx Xxxx gig!'”
So, then what happened next is a friend who works at the agency but not on that account runs into his boss and casually mentions how great it is that they decided on that photographer for the account and the boss freaks out. He says, “how did you know about that?” to which the photographers friend replies, “I saw a tweet about it.”
The boss then calls the reps and says the deal is off citing some confidentiality agreement no one knew existed.
The photographer tells me “I fear that it was my big break and I blew it over hubris and five little words.”
I’m not posting this so we can all jump all over the photographer who feels awful about it and obviously made a big mistake that would allow the competition to connect a photographer with an upcoming campaign (I assume this is not irrational of the agency). It’s just a friendly warning/reminder that we all live in a small highly connected world now and you shouldn’t write things you wouldn’t want everyone to see.