At some point we will arrive at the place where magazines have something to prove again. Maybe they will be owned again by brash men and women who want to electrify their readers or maybe the owners will need to pad their ego before their pocketbook or maybe they will need to prove the power of type, pictures and design on the printed page.
When I saw these old Rolling Stone pages (here) I thought how exciting it must have felt to ship that issue to the printer; a cover with one coverline, pages with no text and a photographer in his prime.
UPDATE: I just heard from Elizabeth Avedon who was working for Richard at the time as the resident Designer, Art Director, Photo Editor and she designed that issue of Rolling Stone including the cover. She says, “It was designed in-house at Richard Avedon Studio, as was everything of Richard Avedon’s as he always retained control of what went out. ”
Magazine pages via, Things To Look At