Bar none, showing your book is the fastest way to get a job in this business. If I meet you and like your work, then shake your hand and look you in the eye, it’s a virtual lock you’ll get an assignment. I was such a pushover in this regard that sometimes photographers wouldn’t even make it out of the building before getting a call on the cell phone with a job.
Usually what happens is I’ve got a shoot rolling around in my brain that I can’t quite land and I meet you and even tho you’re not perfectly what I was looking for in this particular story, your work is strong and you’re a nice person so I suddenly really want to hook you up with a job because well, I’m human. And, usually I can trot you over to the Creative Directors office and they’ll have the same reaction as I do “Zoiks Shaggy, let’s get this person a job.”
Getting in the door with your book is not easy (sometimes impossible) and if it was, everyone would be standing in line outside the Photography Directors office holding one of those butcher counter numbers waiting to get their assignment, so you get in which ever way you can. Keep trying, “Hey, I’m in the neighborhood and thought I’d drop by if you have time” or “I’m at the newsstand, saw the latest issue and wanted to drop by and show you my work” or get a meeting with a Jr. Photo Editor or an Art Director or the Fashion Director or the magazine down the hall. Whatever it takes.
If your work is strong and you’re not a complete jackass, show your book in person, it’s the best way to land a job.