The Daily Promo – Danielle Atkins

Danielle Atkins

Who printed it?
AMP in Nashville https://advocateprinting.net/

Who designed it?
HEW+Co. https://www.hewandco.com/

Tell me about the images?
The images I chose are from a whole range of my clients…editorial, cookbook & advertising.
I tried to pick images that could mix and match to give a sense of my overall style of work and be able to tailor to who I would be sending them too.

The Cocktail is from a bar in called Pearl Diver and was a part of a cover story for Nashville Lifestyles.
The slices of cake are from the cookbook Everyday Little Cakes.
The first portrait is of the sommelier & executive chef of Henrietta Red. I have been working with them since before the opened the restaurant and I really wanted to include women who are doing amazing in the restaurant industry.
The knife is from a cutlery company, Hammer Stahl, that is based out of Tennessee.
The next portrait is one of my absolute favorite images. It is from a shoot I did for The Local Palette on a group doing traditional Cajun boucherie. It was a great experience and seeing the entire animal being used was amazing.
The ribs were from a recipe shoot for Parade magazine.

How many did you make?
50 of each image and I send them out in sets of 3.

How many times a year do you send out promos?
This was the first time I have sent out promos in a while but I will do this twice a year.

Do you think printed promos are effective for marketing your work?
Yes! I think having something tangible can make all the difference in the world. I was able to get hired by a publication that was on the top of my wish list for new clients because of these promos. We are so used to looking at things on screens these days that being able to hold something physical is still special. I always notice when doing portfolio reviews or handing a promo to someone their reaction to it is much greater than just looking at the same image on a screen.

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