The Daily Promo – Lisa Linke

- - The Daily Promo

Lisa Linke now represented by Picture Matters

Regarding the promo:

https://www.prodpi.com/ printed the promos. Their quality is great and I also order the prints for my portfolio book there.

I designed the promo myself, I wanted to make a simple and cost-effective mailer, that the receiver wants to open right away. After making a really involved promo about a year ago, I felt like this was the right idea. Cards are always nice, because you can share a specific image with another creative that caught your eye. Each card has my contact info on it, so that whoever ends up looking at it, can reach out. I didn’t want to show a specific car as an opening image, instead I chose something environmental, that gives an indication on what is inside the envelope, but doesn’t tell too much. To me it was important to not only show the car, but also the surroundings. A car brings you to places and I often forgot to capture where it brought me to, so this time I wanted to show this and make it be part of my mailer.

The shoot itself was really fun and I was excited to share these images with creatives and agencies. But who doesn’t like jumping a truck in the desert?! To me this shoot was more like an adventure than work, an experience I was able to share during portfolio reviews. This adventure included me almost getting bit by a snake, a lot of dust and the most beautiful sunrise I had seen in a long while.

I actually made two different mailers, one with the off-road car and one with a performance car showing the capability of the vehicle to be used on streets as well as on a race track. Not every agency or client does shoots that involve off-roading, so I wanted to make two mailers I could send out to the right people. I made about 30 of each, so 60 total. The ones I had left I used to hand out during meetings.

This is the second mailer I made. I’m trying to send out mailers at least twice a year, simply to remind people of me and keep them posted about special projects.

I think print promos can be really effective. I personally love seeing my work printed, it shows the quality of your work. Even if it doesn’t get you a job right away, people remember you and your work and maybe at some point they get back to you.

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