The Daily Promo – Danielle Tsi

- - The Daily Promo, Working

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Danielle Tsi

Who printed it?
Bay Photo

Who designed it?
I did

Who edited the images?
I did

How many did you make?
100

How many times a year do you send out promos?
Emails: once every 6-8 weeks. Mail promos: about 2-3 times a year.

Is there a backstory to this image?
This image recently placed first in this year’s APA awards in the Emerging category, so I saw to it that it got distributed as widely as possible online (with a blog post, social media announcements and an email promo), and a mail promo to a selected list of editors and art buyers that I would like to work with.

The image is part of an ongoing series, ‘Edible Beauty’, featuring DIY beauty products made with edible ingredients and was developed in collaboration with food stylist Zoe Armbruster. Having created food images for the past six years, I was looking for new, unique ways to visually present food and produce. Changing my frame of reference – food as beauty product vs food to eat – inspired a new perspective on the subject. Where I’ve often opted for shooting in natural light, I created all the images in this series with the ProFoto B2. Instead of a prop-filled set, we kept accessories to a minimum, allowing us to experiment with different formats of presenting the finished product. In retrospect, this series represents an intentional departure from my previous approaches to food photography, and it has invigorated my creative vision.

Heidi Volpe

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